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Tourism Ireland supports Star Wars: Force for Change fundraising campaign

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The monastic Island Skellig Michael. PICTURE: VALERIE O'SULLIVAN

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The monastic island of Skellig Michael. PICTURE: VALERIE O'SULLIVAN
 


 
LUCASFILM, the company which produced Star Wars: The Force Awakens, has announced the start of its 2016 “Force for Change” charitable initiative – offering Star Wars fans the chance to win a grand prize of a trip to Ireland, sponsored by Tourism Ireland in New York.

In a special video announcement, LucasFilm president Kathleen Kennedy and Star Wars legend Mark Hamill share the details of the latest “Force for Change” fundraising campaign. The short film includes details of the grand prize and footage of Skellig Michael – which Kathleen Kennedy describes as “the location of the dramatic final scene from The Force Awakens”.

This film clip will be widely promoted across all the Star Wars owned platforms in the United States over the coming weeks (including on Twitter, to its 2.19 million followers), as well as by the four charities associated with “Force for Change”. An extensive PR and publicity push by LucasFilm is also helping to spread the word about the campaign – with the film already on the websites of USA Today, Entertainment Weekly, The Hollywood Reporter and BroadwayWorld.com.

Niall Gibbons, CEO of Tourism Ireland, said: “We are delighted to be associated with Star Wars and its 2016 Force for Change campaign. Not only does the video showcase the magnificent scenery of Skellig Michael, it also highlights a truly worthwhile initiative and is a great way to support four different charities.

“Star Wars: The Force Awakens has broken box office records around the world, bringing Skellig Michael and the Wild Atlantic Way to the attention of millions of people everywhere. Tourism Ireland has been taking every opportunity to capitalise on the publicity around the film, to help whet peoples’ appetites to come and visit.”

TV and film are recognised as strong influencers on travellers everywhere, with up to 35% of people being impacted in their choice of destination by what they see on screen. Tourism Ireland’s Star Wars campaign, to capitalise on the Irish connection with Star Wars: The Force Awakens, has included:
- a specially commissioned ‘behind-the-scenes’ film, created during filming in 2014 on Skellig Michael – which has been viewed almost 830,000 times on YouTube;
- a dedicated page on Tourism Ireland’s international website, Ireland.com, which has attracted about 16.5 million visitors this year;
- extensive social activity, with posts on Facebook (Tourism Ireland has more than 3.4 million fans worldwide) and Twitter (323,000+ followers); and
- a major PR and publicity push to Tourism Ireland’s 20,000+ international media contacts.

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Social Action Group celebrates 50 years of vital community service in Rathmore

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A local community-based organisation in Rathmore is celebrating a huge milestone later this month as it celebrates 50 years of service to the people of East Kerry.


The Social Action Group Rathmore (SAG) was founded in 1975 and is now a cornerstone of the local community.

Its primary mission is centred on the care and welfare of older people.


The community group will celebrate its 50th anniversary at Killarney Racecourse on October 25, followed by a commemorative mass in St. Joseph’s Church, Rathmore on October 26 at 11.30am.

The celebrations will continue throughout the year with the launch of a book which will document the foundation and achievements of the group.


It began as a student led initiative in a history class at St Mary’s Secondary School under the guidance of former principal Jerh O’Donoghue.

Over the decades, the SAG has developed 35 homes for older adults, established St Josephs Day Care Centre and created facilities for young people in Rathmore.


Noreen Fleming is the CEO of the SAG, and she said the group delivers a range of essential services.


She explained: “These services include meals-on-wheels, laundry services, and transport to St Joseph’s Day Care Centre, where older people enjoy meals, nursing care, social activities, and companionship five days a week. Some people live in isolated areas, and this service ensures they remain part of a thriving community in Rathmore.”


Donal O’Keeffe, chairperson, said that the celebrations will be an opportunity to honour the dedication of so many people over the last 50 years.


Tickets for the 50th Anniversary Celebration Night at Killarney Racecourse on October 25 are priced at €15 and are available from Teach Iosagáin or St Joseph’s Day Care Centre. For enquiries, please call 064 77 61000.

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Hotel staff complete successful summer wellness programme

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The O’Donoghue Ring Collection organised a seven-week summer wellness programme for their staff this year.

Employees participated in a 5km walk to end the successful campaign, with families also invited to join an optional 2km walk.


The initiative featured a variety of activities designed to nourish the mind, body, and soul, from in-house fitness classes including mat pilates and circuit training to an engaging book club with lively discussions, as well as a competitive steps challenge.


A new highlight this year was the launch of the running and walking club, created and led by team members themselves.

Chefs from across the Collection also shared their expertise through a healthy recipe’s initiative, promoting wholesome meal planning and mindful eating.


Participants also benefited from expert training plans, nutrition and sleep-hygiene guidance, and tailored recovery routines.


After completing the Fun Run, team members came together at Café du Parc to celebrate their efforts with a well-earned spread of light bites and refreshing spritzes crafted by the O’Donoghue Ring Collection’s mixology team.


Gemma Ring, Managing Director of the O’Donoghue Ring Collection, said working in hospitality is both challenging and rewarding.

She said: “The well-being of our teams is always our top priority. We thoroughly enjoyed this year’s wellness programme and event, and we hope everyone carries the benefits of the past seven weeks into the winter months.”

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