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Going Dutch for the Puck Goat

There is no such thing as bad publicity.

It is a phrase often used by press officers and PR specialists.

The people of Killorglin have a lot to thank Joe Duffy for. The veteran RTÉ broadcaster spent most of last week giving out about the welfare of the Puck goat.

They may not have all agreed with the sentiments of the conversations but there is no denying that details of the 400-year-old festival was broadcast into thousands of homes that previously knew little or anything about why a goat is king of a town for three days each August.

And this free publicity surely contributed to the large crowds that attended last week’s festival.

So, if there is no such thing as bad publicity can you imagine the results if there was good publicity surrounding an event or product.

That is why I am taking my hat off to Fáilte Ireland.

Have you seen the huge amount of Dutch registered cars touring county all summer? They are very distinctive as both front and rear registration plates are black writing on an orange background as opposed to the EU norm of black writing on a white plate.

I meet dozens of such cars every day and have met coach loads of Dutch tourists checking into Killarney and Tralee hotels.

It got me thinking. How is this the case?

Last Christmas Fáilte Ireland ran a direct marketing campaign in Amsterdam and Rotterdam.

Thousands of commuters in both cities saw eye-catching ads for Ireland on trams operating there.

It was all part of Tourism Ireland’s latest promotion in the Netherlands, which highlighted Ireland and, in particular, the ease of access for Dutch holidaymakers to the Wild Atlantic Way.

In addition to the ‘wrapped’ trams, the promotion also included digital billboard ads in metro stations in Amsterdam, which were viewed an estimated two million times between early December and early January.

The colourful ‘Ierland’ trams and billboard ads were seen by many potential Dutch holidaymakers – inspiring them to put the Wild Atlantic Way on their holiday wish-list for this year.

So matter what you do, what club or organisation you represent, tell the world what you are doing. It may not always be plain sailing, as Puck Fair organisers found out last week, but the rewards far out-weigh the negatives.

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Rewild Festival organisers reveal expanded line-up for 2026 event

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Organisers of the Rewild Festival have unveiled the official details for the 2026 event, which returns to the old Dunloe Golf Course on July 11.

Building on the success of previous years, the festival has expanded its schedule to include early Friday camping on 10 July, transforming the event into a multi-day experience.

The weekend begins on Friday evening with storytelling, candlelit tales, fireside sessions, and two on-site saunas.

The event will also feature an Irish festival first, offering attendees the opportunity to experience being buried in mycelium.

Saturday features 15 live acts across the main stages, all-day DJ sets, and over 20 wellness workshops covering sound baths and breathwork.

The day’s activities also include a céilí on the hill, market stalls, educational talks, children’s entertainment, fire shows, and art installations.

Live music performances will continue through Sunday, 12 July until lunchtime.

A wide selection of regional food and drink vendors will be available on-site, featuring local businesses such as Muckross Ice Cream, The Black Sheep, and Pigs Lane.

The festival bar will serve draught beers from Killarney’s newest brewery, Loinnir Brewing.

Additionally, organisers have confirmed that if the Kerry GAA team plays during the weekend, the match will be broadcast live on a big screen.

Festival co-founder Kevin Leahy noted that the crew has thoroughly enjoyed watching the community grow.

“We’ve sold over 70% of tickets and expect to sell out, so we won’t be selling tickets on the gate,” Leahy stated.

Information and remaining tickets are available on the official website at www.rewildfestival.ie, and physical tickets can be purchased directly at the Black Sheep Hostel.

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Lions Club Donates €11.5k to Community groups and schools

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Killarney Lions Club has donated €11,500 to seven community groups and schools in the Killarney area and Childhood Cancer in Cork.

The money was raised through a variety of Lions activities and events during the year, in particular the Club’s Annual Golf Classic and Scrap Metal Collection.

The local organisations that received donations were Kerry Hospice Foundation, Irish Kidney Association, Kerry Cancer Support Group, Killarney Cardiac Response Unit, Kerry Mental Health Association, Killarney Community College and St. Brendan’s College Killarney.

“We had great support for our Golf Classic this year, with 26 teams taking part at Killarney Golf Club on April 24th, and the Scrap Metal Collection was supported by MF Quirke’s Sand and Gravel, builder Keith McMahon and our partners KWD Recycling” said Jason Higgins, President, Killarney Lions Club. “Thanks to everyone’s generosity we are now able to make these donations to a variety of organisations in the local area, and we hope it will help them to continue providing great support and services in our community.”

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