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Going Dutch for the Puck Goat

There is no such thing as bad publicity.

It is a phrase often used by press officers and PR specialists.

The people of Killorglin have a lot to thank Joe Duffy for. The veteran RTÉ broadcaster spent most of last week giving out about the welfare of the Puck goat.

They may not have all agreed with the sentiments of the conversations but there is no denying that details of the 400-year-old festival was broadcast into thousands of homes that previously knew little or anything about why a goat is king of a town for three days each August.

And this free publicity surely contributed to the large crowds that attended last week’s festival.

So, if there is no such thing as bad publicity can you imagine the results if there was good publicity surrounding an event or product.

That is why I am taking my hat off to Fáilte Ireland.

Have you seen the huge amount of Dutch registered cars touring county all summer? They are very distinctive as both front and rear registration plates are black writing on an orange background as opposed to the EU norm of black writing on a white plate.

I meet dozens of such cars every day and have met coach loads of Dutch tourists checking into Killarney and Tralee hotels.

It got me thinking. How is this the case?

Last Christmas Fáilte Ireland ran a direct marketing campaign in Amsterdam and Rotterdam.

Thousands of commuters in both cities saw eye-catching ads for Ireland on trams operating there.

It was all part of Tourism Ireland’s latest promotion in the Netherlands, which highlighted Ireland and, in particular, the ease of access for Dutch holidaymakers to the Wild Atlantic Way.

In addition to the ‘wrapped’ trams, the promotion also included digital billboard ads in metro stations in Amsterdam, which were viewed an estimated two million times between early December and early January.

The colourful ‘Ierland’ trams and billboard ads were seen by many potential Dutch holidaymakers – inspiring them to put the Wild Atlantic Way on their holiday wish-list for this year.

So matter what you do, what club or organisation you represent, tell the world what you are doing. It may not always be plain sailing, as Puck Fair organisers found out last week, but the rewards far out-weigh the negatives.

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Community College TY students become qualified baristas

School Dayz Transition Year students at Killarney Community College spent last Tuesday learning the skills to become baristas. They completed a full-day training course and are now qualified to make […]

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School Dayz

Transition Year students at Killarney Community College spent last Tuesday learning the skills to become baristas.

They completed a full-day training course and are now qualified to make coffee, which could make them very employable in local cafes and restaurants this summer.
Their teachers, who are described as the school’s “resident coffee experts,” were impressed with the students’ hard work and enjoyed the lattes, cappuccinos, and Americanos the students made throughout the day.
In addition to their barista training, the TY students also took a trip to Mallow. There, they learned about the rules of the road, practiced the driver theory test, and many got behind the wheel of a car for the first time. They also learned about the dangers of speeding and driving under the influence of alcohol and drugs.

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Rising stars Amano and Lillie Foley to share stage in ANAM

Two of Killarney’s rising musical talents, Amano and Lillie Foley, are set to perform their first ever joint headline concert at the ANAM Cultural Centre. Singer-songwriter and sean nós singer […]

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Two of Killarney’s rising musical talents, Amano and Lillie Foley, are set to perform their first ever joint headline concert at the ANAM Cultural Centre.

Singer-songwriter and sean nós singer Amano will bring her ‘Mythilligocial Meitheal Tour’ home for a special live performance of both her contemporary and traditional music.

Joining her on the night is local rising star Lillie Foley, making it a special event to celebrate two young Killarney songwriters making their mark on the Irish music scene. The event is supported by Kerry County Council Arts Office.

Amano, described by Hot Press in 2024 as an “idiosyncratic talent” is comfortable performing in both English and Irish, draws influences from alt-folk, R&B, and traditional sean-nós singing.

Her project THREAD was nominated for Irish language Album and Song of the year at the Gradaim Nós in 2024.

Her recent singles, ‘Burn’ and ‘The Birthing House’, have received airplay on RTÉ Radio 1, Radio Kerry, and Raidió na Life.

Lillie Foley, a 22-year-old singer who recently graduated from the Irish World Academy of Music and Dance with a BA in Voice, has released two debut singles in 2025, ‘Someday’ and ‘That’s Life’, which blend pop, soul, and folk genres.

The event is supported by Kerry County Council Arts Office.

The concert will take place on May 23, at the ANAM Cultural Centre in Killarney, starting at 7:00pm. Tickets are available from €15 plus a booking fee on Ticketpass.org.

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