News
In the frame for the great escape
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A NEW brand identity has been launched to market County Kerry at home and abroad. With the theme of ‘Kerry – Your Natural Escape’ – the Destination Kerry brand includes icons, imagery and messaging for use on all multiple platforms and highlights some of the top attractions and characteristics which attract visitors to Kerry as well as promoting the unique visitor experience on offer.
The new brand – which is one of the key actions in the County Kerry Tourism Strategy and Action Plan – was launched at Killarney House by the Minister of State at the Department of Transport, Tourism and Sport, Brendan Griffin, on Friday
Describing the launch of the new brand identity as a hugely significant day for Kerry, the Cathaoirleach of Kerry County Council, Cllr John Sheahan, described Kerry as “an inspirational place that stimulates all the senses” with its “majestic mountains, picturesque lakes and rivers, a dramatic coastline, and traditional towns and villages”.
Kerry County Council chief executive Moira Murrell said the development of a strong brand identity for Kerry is an objective of the County Kerry Tourism Strategy and Action Plan which was published by Kerry County Council in 2016.
“Marketing and promoting our wonderful county is absolutely critical in a competitive international market. But to do that, you need to have a very clear, attractive and resilient brand which stands out from the crowd,” she said.
Above: Mary Rose Stafford, Fáilte Ireland board member, John Griffin, Tourism Officer, Kerry County Council, Declan Murphy, Fáilte Ireland. Pic: Valerie O'Sullivan
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