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Upbeat tourism sector reports business sentiment at ‘Celtic Tiger’ levels

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CEO of Failte Ireland Shaun Quinn and chairman Michael Cawley. Picture: Chris Bellew/Fennell Photography

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ACCORDING to Fáilte Ireland’s latest Barometer Survey business sentiment across the tourism sector is now at levels not seen since the Celtic Tiger and expectations for the 2016 season are very upbeat with strong growth projected across all parts of the industry.
Irish tourism is now well placed to deliver significant employment and foreign earnings growth to 2020 and beyond provided we maintain competitiveness and sustain investment in the new portfolio of tourism brands now coming to market. This was the key message delivered this week at Fáilte Ireland’s Annual Tourism Industry Review.
The recent upturn in tourism fortunes, although very welcome, has been fuelled largely by factors external to the tourism industry. Improving economies of key source markets, favourable exchange rates and increased air access all contributed to making 2015 a record year. To build on this initial success, the next phase of growth must be driven by factors from within the sector including; sustaining better value for money and offering more compelling and authentic branded visitor experiences rather than relying on a hazy green image and warm welcome.
With recent Fáilte Ireland branding initiatives just entering the market (The Wild Atlantic Way, Ireland’s Ancient East and Dublin - a Breath of fresh Air), it is expected that two key objectives of Fáilte Ireland can be achieved: significant growth in visitors can be secured across all regions with targeted marketing of specific consumer segments; and the tourism season can also be lengthened – significantly boosting visitor numbers and revenue. Optimism for the years ahead, however, needs to be tempered by the fact that challenges remain in the sector.
Speaking at the briefing in Fáilte Ireland’s HQ, chairman Michael Cawley said: “In 2015, driven by benign external factors and competitiveness at home, we experienced a record year for overseas visitors. However, I believe that further growth is yet to come as we deploy our new brand offerings to greater effect in helping Ireland to become more compelling as a holiday destination within an intensely competitive marketplace.
“The Wild Atlantic Way has been a great success locally but its impact internationally remains quite modest. If awareness levels across key markets are increased appreciably over the next few years, then the true potential of the Wild Atlantic Way as a driver of tourism growth to the West of Ireland will be realised. Similarly, our Ireland’s Ancient East brand is only taxiing up the runway and it too can, and will, deliver game-changing growth for the East, Midlands and South. Thirdly, in the Capital, there is considerable potential to sustain tourism growth provided we can successfully reposition the city and county as a more vibrant destination with our new Dublin brand.”
To underscore his point, Mr Cawley highlighted the recent consumer research commissioned by Fáilte Ireland which indicates that, currently, awareness of key Irish visitor attractions is much lower than many commentators might expect. Not surprisingly, this research also confirmed the very low levels of awareness and understanding of Ireland’s experience brands. However, when respondents were made aware of what these brands offered, they reacted very positively.
Mr Cawley added: “We know, for example, that the Wild Atlantic Way is a fantastic tourism proposition but has low international recognition at this point. When we survey potential overseas visitors, most are unaware of the new initiative. However, when they are told about what is on offer, the response is phenomenal. Clearly, as we build awareness, the Wild Atlantic Way is going to make a significant and transformative impact in the West.” Fáilte Ireland will be investing over €100m in capital funding over the next five years to support visitor experiences and services.

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Tree of Light ceremony on Monday

The spectacular 100ft Tree of Light in Killarney, festooned with close on 3,000 lights and topped with a giant star, will again illuminate the town this Christmas with the official […]

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The spectacular 100ft Tree of Light in Killarney, festooned with close on 3,000 lights and topped with a giant star, will again illuminate the town this Christmas with the official switch-on date planned for Monday next, December 8.

The lighting up ceremony will take place after a community Mass in the adjacent St Mary’s Cathedral at 6.15pm and a short prayer service will mark the big switch-on.
The towering Tree of Light is a landmark giant Californian Redwood tree located just outside the main door of the Pugin-designed building.
The project is an collaboration between a sub-committee of Killarney Chamber of Tourism and Commerce and the Killarney parish and it creates a wonderful focal point in the town in the lead up to and during the festive season.
Killarney Parish Administrator, Fr Kieran O’Brien and Christmas in Killarney Chairman, Cllr Niall Kelleher extend a warm invitation to all community groups, schools, clubs and organisations, families and individuals to attend the special Mass next Monday evening or to visit the tree this Christmastime.
The feature star on the spectacular tree will take on an extra special meaning this year as it will be dedicated to the late Donal Grady, a long-serving local councillor and former Mayor of Killarney who worked diligently and passionately for the community.
Donal, who passed away in 2024, was a dedicated public representative who worked with great passion and a real sense of purpose on behalf of his loyal supporters.
Through his work as a long-serving chief fire officer in Killarney, he helped so many families at a time when they most needed assistance and reassurance and he brought a great sense of calm and responsibility to the position
The Tree of Light was first lit to mark the millennium year when it commemorated all those who lost their lives in the conflict in Northern Ireland and it was again illuminated in the mid-2000s to remember those who had been killed on Irish roads.
Since then the project is all about community and it celebrates the fact that Killarney is such a wonderful town to live in.
In the past, the star at the top of the tree has been dedicated to great community activists Johnny Hickey, Yvonne Quill, Paul Coghlan and Rena Kennelly.

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O’Donoghue planning National Rally Championship campaign

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Killarney’s Colin and Kieran O’Donoghue claimed victory in the Modified section of the Killarney Towers Hotel Killarney Historic Rally, delivering a controlled run in their Ford Escort Mk2 to secure Colin’s second win in the category and Kieran’s first.


At the finish ramp outside the Plaza Hotel on Saturday evening, Colin O’Donoghue confirmed he is considering a step into the Triton Showers Motorsport Ireland National Rally Championship next season.

He said he plans to travel to Mayo in March to see how the opening round suits before making a decision.

O’Donoghue set the fastest time on all nine stages to secure the win over second-placed Chris Armstrong/Conor Smith, also in a Ford Escort.


Third place went to Gary McPhillips and Conor Mohan, 17.9 seconds further back in their Escort.


The Modified section also featured the battle for the Carrick Cup, awarded in memory of Mike Gaine to the fastest Kenmare-based crew over Moll’s Gap.


This year it went to Tommy Randles/Darragh Lynch, who set the pace among the local contenders and finished 35th overall.

Randles, a long-serving club official, has hinted this could be one of his final competitive outings.


The best Kerry Motor Club crew was John Michael Kennelly / Dylan Harrington, who took fifth overall in the Modified division.

Dave Slattery / Denis Coffey continued their strong season with 13th overall (Class 6, 4th), while Hugh McQuaid and Rathmore school teacher Declan Casey placed 15th overall and sixth in Class 6.

Other locals included Seán Enright / Kevin Doherty who were Class 3 winners on the recent Thomond Rally and backed that up here with another steady finish in 26th.


Tadhg O’Sullivan /Frank Byrnes, Seán Hartnett/Kieran Doherty, Raymond O’Neill/Jason O’Connor, Cyril Wharton/Donal Falvey and Ray Stack/Gene Stack brought their Escorts home safely inside the top 40.

Gary Healy/Niall Myers, switching from a Civic to a Toyota Twin Cam 20V, took third in Class 5.


Paudie O’Callaghan/Daniel Murphy brought their Starlet home fourth in Class 4.


Noel O’Sullivan/Nicholas Burke, one of the few crews to have contested every Historic Rally since it began in 1996, finished 50th overall.


Killarney father-and-son team Tom and Mark O’Sullivan completed the demanding event in their Peugeot 205 GTi.

Representing Kerry Motor Club, Ken McKenna / PJ O’Dowd reached the finish in their Peugeot 205.

Kevin O’Donoghue / John McElhinney used Super Rally to return to the stages after mechanical trouble, as did Kenmare’s Shane McCarthy / Eamonn Creedon who were among several crews targeting future Carrick Cup success and completed their Honda EG6’s run under Super Rally as well.

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