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Reeks District launches new branding and website




Kerry’s Reeks District – selected as one of the top places in the world to visit by Rough Guides in 2019 – has launched its next step for increasing visitor numbers to the region with new branding, a new website and new photography.

The website is much expanded from the region’s previous online presence and showcases the Reeks District’s amazing natural amenities from MacGillycuddy’s Reeks to the Blue Flag beaches of Inch and Rossbeigh, as well as amazing things to see and do in the region.

It also gives local businesses the tools to market themselves to a wider audience under the umbrella of the ultimate Reeks District guide. The web solution is based on a new trend in the tourism industry where travel booking engines are bypassed by locals coming together to create booking and enquiry systems with great functionality and a sleek user interface, but without fees being paid to a third, private party.

Photography for the project was undertaken by a group of landscape, architecture, interior and fashion photographers. The shoot took place over more than 30 locations across 10 days and the photographers were briefed to show the Reeks District exactly as it is, in its full glory, regardless of rainy days and stormy winds. ‘Models’ for the shoot were local enthusiasts, passionate about the activities they partake in.

The launch, which also sees a rebranding of the Reeks District’s Visitor Centre in Killorglin’s Library Place and a new visitor map, is part of a three-year project that began in 2021 and is aimed at radically increasing the Reeks District’s tourism market share and providing long-term sustainable growth, particular in the shoulder seasons of spring and autumn.

As a not-for-profit organisation, funding for the three-year improved marketing drive has come from a number of sources, including membership subscriptions. In 2021, 20-plus local business owners came together to help the programme, providing investment that will total some €500,000 by the end of this initial three-year project in 2024. Funding from other sources, including the Department of Rural and Community Development, LEADER, Kerry County Council and Failte Ireland have also been secured.The project is also supported by the Department of Employment Affairs and Social Protection and sponsored by Killorglin Community Council.

Tourism is seen as a valuable area of growth for the Reeks District. Like many other regions, visitor numbers suffered during the Covid-19 crisis and the new marketing efforts will help build on the pre-pandemic success of the region following its 2018 re-brand from Mid Kerry.

“The new branding and website provide the next chapter in Reeks District’s development and is aimed at solidifying and improving our position as an emerging destination and one of Ireland’s best-kept secrets, providing sustainable tourism growth particularly in the shoulder seasons," Chair of the Reeks District, Jens Bachem, said.

“With phase one of our three-year plan now reaching completion, we can move onto our second and third phases that include further product development, search engine optimisation, event activation, communications and additional content. Internally our aims are to foster increased cooperation between our members via sharing of resources, knowledge and best practice, so we can continue to improve tourism revenue over the coming years.”



Donie McCarthy to be remembered by Firies GAA with golf classic

On the approach of the second anniversary of his passing, Firies GAA have taken the opportunity to both acknowledge and pay tribute to the late Donie McCarthy by organising a […]




On the approach of the second anniversary of his passing, Firies GAA have taken the opportunity to both acknowledge and pay tribute to the late Donie McCarthy by organising a golf classic in his name. Donie was a key figure; player, coach, mentor and officer in the club for many years.

Michael Quirke, former team mate and part of the events’ committee, outlined the significance of remembering and acknowledging the legacy that Donie left to his beloved club. “Donie exemplified the concept of a club stalwart, his love of both the game and the development of the club was boundless. His energy towards the development of young players is truly visible today in Firies. Donie got great satisfaction from seeing young players improve, and as they got older and achieve success with Firies. During his successful playing days, he helped lead Firies to secure the O’Sullivan Cup title in 1979 and went onto manage and coach many Firies teams down through the years. Since his untimely passing in November 2022, the club has aspired to acknowledge his legacy.”

Final preparations are being put in place for the classic which takes place on Saturday, July 13, in Maine Valley Members Golf Club, Killorglin. The classic, which includes GUI handicap applied with a maximum adjusted handicap of 24 for men and 36 for ladies, promises to be a great day celebrating Donie, with top team, nearest the pin, and longest drive prizes.

Family, friends and former club mates of Donie gathered to officially launch the golf classic in Pairc Eamonn, along with Kerry Senior Footballer; Dara Moynihan to lend his support the event. The Firies GAA Club were eager to recognise L. & M. Construction, of New York City for their generous contribution towards The Donie McCarthy Memorial Golf Classic. The American company, has strong club connections and supports many of the club events. “Without this support, we would be unable to organise such events. The Club would also like to acknowledge the members who attended the launch today from young to old to recognise Donies’ contribution”. A club spokesperson said this week.

If you or your club are interested in submitting a team of four at €200 per team, you can contact Brendan Quirke 087-9172854, Dermot O’Connor 087-6958610, Michael Quirke 087-6683699 or Maine Valley Members Golf Club 066-9761979. Likewise, sponsored tee boxes are available for €50.

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Muckross Lottery goes online

Muckross Community Association has announced the launch of its new online facility for playing the Muckross Lottery. The Muckross Lottery community fundraiser has operated since 1995, raising thousands of euro […]




Muckross Community Association has announced the launch of its new online facility for playing the Muckross Lottery.

The Muckross Lottery community fundraiser has operated since 1995, raising thousands of euro for the benefit of local community groups and bodies including Loughquittane National School, Muckross ICA and Muckross Rowing Club among others.

Over the years, countless prize winners have also benefited in the share of jackpot and Match 3 prize wins.

The first Muckross Lottery draw was held in the summer of 1995, a year which also saw the opening of the Muckross Community Centre.
At the time, the lottery draw was a first of its kind in Killarney and was to set a fine example for the many other sports club and community lotteries that were later established in the town.

The community fundraiser has continued to be a vital support, initially securing the completion of the Muckross Community Centre and over time generating funds for the development of school, community and sporting facilities in the Muckross area.

Since 1995, the lottery has been sustained by the unwavering commitment of local sellers and a dedicated committee within the community association.

A number of the lottery’s founding members continue to sell weekly tickets to this day in support of local causes.

In a move with the times and ahead of the 30th anniversary of the Muckross Lottery, the association is now building for the future and launching its new online lottery facility.

Ahead of the online launch this month, the Association has collaborated with Irish company ClubForce, a leading provider of online lottery systems, to develop the secure online system.

It is hoped the new online facility will generate new lottery sales, extend the lottery’s reach to those living abroad and sustain the community fundraiser long into the future.

Existing lottery supporters who avail of the online option can also enjoy the benefits of new features including a weekly results email, ticket auto renewal and access to ticket purchase history. The Association are also keen to highlight that existing hard copy tickets will continue to be available and sold as normal.

The Community Association is seeking the support of all residents of the Muckross area and all those with a connection to the community, to spread the word and get behind the new online lottery.

Online tickets can now be purchased ahead of the weekly draws on June 22, June 29 and throughout July.

The jackpot for June 22 stands at €5,050 with a rollover each week if the jackpot is not won. Online lottery tickets can be purchased each week (3 tickets for €5). A single €2 ticket can also be purchased for multiple draws. The lottery’s annual ‘green’ ticket is also available online for €100 and continues to include two free draws.

Link to Muckross Lottery online.

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