News
Reeks District launches new branding and website
Kerry’s Reeks District – selected as one of the top places in the world to visit by Rough Guides in 2019 – has launched its next step for increasing visitor numbers to the region with new branding, a new website and new photography.
The website is much expanded from the region’s previous online presence and showcases the Reeks District’s amazing natural amenities from MacGillycuddy’s Reeks to the Blue Flag beaches of Inch and Rossbeigh, as well as amazing things to see and do in the region.
It also gives local businesses the tools to market themselves to a wider audience under the umbrella of the ultimate Reeks District guide. The web solution is based on a new trend in the tourism industry where travel booking engines are bypassed by locals coming together to create booking and enquiry systems with great functionality and a sleek user interface, but without fees being paid to a third, private party.
Photography for the project was undertaken by a group of landscape, architecture, interior and fashion photographers. The shoot took place over more than 30 locations across 10 days and the photographers were briefed to show the Reeks District exactly as it is, in its full glory, regardless of rainy days and stormy winds. ‘Models’ for the shoot were local enthusiasts, passionate about the activities they partake in.
The launch, which also sees a rebranding of the Reeks District’s Visitor Centre in Killorglin’s Library Place and a new visitor map, is part of a three-year project that began in 2021 and is aimed at radically increasing the Reeks District’s tourism market share and providing long-term sustainable growth, particular in the shoulder seasons of spring and autumn.
As a not-for-profit organisation, funding for the three-year improved marketing drive has come from a number of sources, including membership subscriptions. In 2021, 20-plus local business owners came together to help the programme, providing investment that will total some €500,000 by the end of this initial three-year project in 2024. Funding from other sources, including the Department of Rural and Community Development, LEADER, Kerry County Council and Failte Ireland have also been secured.The project is also supported by the Department of Employment Affairs and Social Protection and sponsored by Killorglin Community Council.
Tourism is seen as a valuable area of growth for the Reeks District. Like many other regions, visitor numbers suffered during the Covid-19 crisis and the new marketing efforts will help build on the pre-pandemic success of the region following its 2018 re-brand from Mid Kerry.
“The new branding and website provide the next chapter in Reeks District’s development and is aimed at solidifying and improving our position as an emerging destination and one of Ireland’s best-kept secrets, providing sustainable tourism growth particularly in the shoulder seasons," Chair of the Reeks District, Jens Bachem, said.
“With phase one of our three-year plan now reaching completion, we can move onto our second and third phases that include further product development, search engine optimisation, event activation, communications and additional content. Internally our aims are to foster increased cooperation between our members via sharing of resources, knowledge and best practice, so we can continue to improve tourism revenue over the coming years.”
The Killarney Palestinian and wider Arabic community gathered recently to celebrate the end of Ramadan with an Eid event that raised €4,500 for humanitarian aid.
Held at Noelle’s Cafe in Old Market Lane, the ‘Taste of Palestine’ afternoon saw crowds fill the lane in bright sunshine. Attendees were served a range of traditional Palestinian dishes, including falafel, musakhan rolls, maqluba, hummus, and chocolate-covered dates.
A spokesperson for Killarney for Palestine highlighted the cultural significance of the event, stating that food represents a centuries-old connection to the land, identity, and memory. They noted that it is vital to reclaim and preserve the true origins of these traditional dishes.
The organisers expressed their gratitude to Noelle Crosbie and Taher Ali of Noelle’s Cafe for hosting and facilitating the fundraiser.
The total of €4,500 raised will directly benefit six displaced families in the Gaza Strip currently supported by the group. The funds will also assist with the ongoing running costs of Killarney for Palestine as they continue to organise local community events.
Killarney for Palestine raises €4,500 at ‘Taste of Palestine’ event
The Killarney Palestinian and wider Arabic community gathered recently to celebrate the end of Ramadan with an Eid event that raised €4,500 for humanitarian aid.
Held at Noelle’s Cafe in Old Market Lane, the ‘Taste of Palestine’ afternoon saw crowds fill the lane in bright sunshine. Attendees were served a range of traditional Palestinian dishes, including falafel, musakhan rolls, maqluba, hummus, and chocolate-covered dates.
A spokesperson for Killarney for Palestine highlighted the cultural significance of the event, stating that food represents a centuries-old connection to the land, identity, and memory. They noted that it is vital to reclaim and preserve the true origins of these traditional dishes.
The organisers expressed their gratitude to Noelle Crosbie and Taher Ali of Noelle’s Cafe for hosting and facilitating the fundraiser.
The total of €4,500 raised will directly benefit six displaced families in the Gaza Strip currently supported by the group. The funds will also assist with the ongoing running costs of Killarney for Palestine as they continue to organise local community events.
Killarney for Palestine raises €4,500 at ‘Taste of Palestine’ event
The Killarney Palestinian and wider Arabic community gathered recently to celebrate the end of Ramadan with an Eid event that...
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