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Killarney to be rebranded as a “world class tourism destination”

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By Michelle Crean

 

Fáilte Ireland has big plans to give Killarney a fresh new look when it comes to branding itself for the tourism markets.

This week the National Tourism Development Authority issued a tender "seeking proposals from suitably qualified suppliers" to "develop a brand proposition for Killarney" to "create an impactful world class tourism destination brand recognised domestically and internationally".

As far back as 2019 plans were put in place to establish Killarney as a gateway town for visitors exploring the Wild Atlantic Way. However, with the devastating impact COVID-19 has had on the tourism markets this past year this new road map will help in its future recovery, Josephine O'Driscoll, Wild Atlantic Manager at Fáilte Ireland, explained to the Killarney Advertiser.

"We're now looking at recovery. It's still only in draft format. With COVID, it's more important now that there's a roadmap ready."

Josephine added that it's not just Killarney town that is being rebranded but most towns in Kerry, however getting the tourism brand right in Killarney "will benefit the rest of the county".

"Killarney is an internationally recognised brand and we want to refresh it in light of the changing need of the visitor both domestic and international. How do we now need to sell Killarney to the visitor? We're looking for an agency to work with and see what needs to be done to refresh it."

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Killarney centre stage for Pride Festival

The award-winning Kingdom Pride in Kerry festival is back next week and Killarney will take centre stage. Kingdom Pride will be celebrated in towns all across the county from July […]

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The award-winning Kingdom Pride in Kerry festival is back next week and Killarney will take centre stage.

Kingdom Pride will be celebrated in towns all across the county from July 17 to 21.

The organisation’s flagship Party in the Park event will be held again in Killarney House and Gardens, following the Pride march in the town centre on July 20.

This year, in solidarity with the people of Palestine, Kingdom Pride in Kerry is inviting the people of Kerry to come to show their unity by bringing Palestinian flags and kites to the march, and to the Party in the Park.

“Pride is a protest for human rights all over the world. Here in the Kingdom, we have been so lucky to receive tremendous community support from our allies and supporters, and we see the struggle for liberation of all peoples as a united cause,” said Daniel Quirke, chairperson of the organising committee.

“Our events have always welcomed everyone, regardless of gender, orientation, religion, or nationality. We truly believe that together we can create positive change through caring for and loving one another. This year is no exception, and we look forward to helping to highlight the Palestinian cause, and to bringing people together to keep generating positive change for all people.”

Events will take place in Cahersiveen, Listowel, Killorglin, Tralee and Dingle, and include an Irish comedy night with Áine Gallagher, an Irish-language movie screening, yoga, sea swimming, poetry and storytelling, bowling, pitch and putt, a lively drag night at the INEC, and plenty more for people of all ages.

“We do our best to keep tickets as low-cost as possible, and we have lots of events that are totally free to attend. It is important to us that people can share Pride with us, regardless of income. Especially with the rise of the cost of living putting a strain on people’s pockets.” added the chairperson.

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A weekend of Live Music, Fun and Entertainment, at FleskFest 2024

The organisers of the annual FleskFest have “a tremendous line-up, with a weekend full of entertainment to suit all” for the July 18 to 20 event. “It promises to be […]

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The organisers of the annual FleskFest have “a tremendous line-up, with a weekend full of entertainment to suit all” for the July 18 to 20 event.

“It promises to be the festival weekend of the summer, an event you don’t want to miss out on. Last year’s Festival was a fantastic memorable experience for our community, a time to get together and celebrate,” said festival PRO Seán Daly.

Organised by Glenflesk GAA, FleskFest 24 will take place at the Barraduff Community Field next week.
There will be a fully licensed bar in the Fest Marquee, some amazing live music on The Big Stage, food trucks and much more.
Glenflesk GAA club’s biggest fundraiser of the year includes a new-for-2024 Texas Holdem Poker Tournament on Thursday night.
Weekend highlights include old-time waltzing, jiving and polka sets with Paudie McAuliffe and Paudie Coffey Band on Friday,
On Saturday, the new Well Flesk event will take place.
“A morning of self-care and wellness at Flesk Fest featuring masterclasses in yoga, pilates, mindfulness, spinning, fitness sessions, workouts, firewood sauna and ice pods with a range of experienced and qualified instructors,” added Daly.
Leading local musician Johnny Courtney and Friends, Sam and Ina, The O’Donoghue Sisters, Reigning All Ireland Champions Glenflesk Ballad Group, and The Border Boys will take to the Big Stage over the weekend.
Sunday is Family Fun Day with children’s entertainment and disco and the All-Ireland Hurling Final Live on the Big screen followed by music with Thingamajig.
The festival will finish with a Sunday evening session with the Meadhbh Walsh Band.

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