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Killarney to be rebranded as a “world class tourism destination”

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By Michelle Crean

 

Fáilte Ireland has big plans to give Killarney a fresh new look when it comes to branding itself for the tourism markets.

This week the National Tourism Development Authority issued a tender "seeking proposals from suitably qualified suppliers" to "develop a brand proposition for Killarney" to "create an impactful world class tourism destination brand recognised domestically and internationally".

As far back as 2019 plans were put in place to establish Killarney as a gateway town for visitors exploring the Wild Atlantic Way. However, with the devastating impact COVID-19 has had on the tourism markets this past year this new road map will help in its future recovery, Josephine O'Driscoll, Wild Atlantic Manager at Fáilte Ireland, explained to the Killarney Advertiser.

"We're now looking at recovery. It's still only in draft format. With COVID, it's more important now that there's a roadmap ready."

Josephine added that it's not just Killarney town that is being rebranded but most towns in Kerry, however getting the tourism brand right in Killarney "will benefit the rest of the county".

"Killarney is an internationally recognised brand and we want to refresh it in light of the changing need of the visitor both domestic and international. How do we now need to sell Killarney to the visitor? We're looking for an agency to work with and see what needs to be done to refresh it."

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Teen Shane Doolan to release debut single on Friday

Killarney singer-songwriter Shane Doolan will release his debut single ‘The Ruins’ on Friday, September 26, on all major streaming platforms. Shane first came to local attention earlier this summer when […]

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Killarney singer-songwriter Shane Doolan will release his debut single ‘The Ruins’ on Friday, September 26, on all major streaming platforms.

Shane first came to local attention earlier this summer when his band won the Battle of the Bands at the Anam Centre. He says the experience gave him the confidence to begin recording and releasing his own music.
“Creating and promoting my first ever single was nerve-wracking, but extremely exciting,” Shane said. “This project is the start of something I’ve always dreamed of.”
“The Ruins” mixes folk storytelling and indie rock influences. Shane lists Walking on Cars, Bon Iver, Kingfishr and Sam Fender among the artists he looks up to.

At just 17, the Killarney student has written, recorded and promoted the track himself, showing his ambition to build a career in music. Fans will be able to hear ‘The Ruins’ from Friday on Spotify, Apple Music and other platforms.

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Local schools benefit from Lee Strand programme

Four schools in the Killarney area were among 34 across Kerry to benefit from the Lee Strand 50% School Milk Cash Back Programme for the 2024/2025 school year. In total, […]

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Four schools in the Killarney area were among 34 across Kerry to benefit from the Lee Strand 50% School Milk Cash Back Programme for the 2024/2025 school year.

In total, €17,276 was presented to schools across the county to support activities and resources for pupils.
The participating Killarney schools were Cullina National School, Faha National School, Gaelscoil Faithleann, and Kilcummin National School. On average, schools received €500, with the top earning school receiving €1,208.
Gearoid Linnane, CEO of Lee Strand, said: “It is our goal to see as many pupils as possible in Kerry drinking fresh, nutritious milk from local farms during the school day. The school milk programme is subsidised by the EU, and the National Dairy Council provides complimentary fridges to all participating schools. We are delighted to present €17,276 cash to 34 schools in Kerry to spend as they wish during the school year.”
Registrations are now open for this year’s programme. Participating schools will be entered into a €500 draw, and every pupil who registers for the school milk programme will receive a free Lee Strand pencil case. For more information, schools can contact Lee Strand on 066 7121084.

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