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International media trips brought Ireland audience of one billion in 2016

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Pictured are journalists Ben Groundwater, Australia, and Riana Andrews enjoying their visit on Skellig Michael on their visit organised by Fáilte Ireland in conjunction with Tourism Ireland. PICTURE: VALERIE O'SULLIVAN

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LAST year was a bumper one for international media visiting Kerry and Ireland. Over 1,000 representatives from print, broadcast and online channels across the world descended on our shores during the year providing Irish tourism with an overall reach to over one billion readers and viewers worldwide.

The advertising value of this reach is estimated at over €87 million. Fáilte Ireland, together with Tourism Ireland, co-ordinated over 400 different itineraries resulting in the media representatives meeting with over 4,000 Irish businesses across the country.

Ciara Sugrue, head of international publicity with Fáilte Ireland, today stressed the importance for tourism of hosting international media: “Bringing international media to Ireland and showing them what is on offer plays an integral role in ensuring that we get our message out there - Ireland is a must-see place to visit. Whether it is high profile trips for the likes of the St Patrick’s Festival or tailored tours of the Wild Atlantic Way and Ireland’s Ancient East, this work generates the type of reach and publicity that any competitive destination needs to sustain growth.”

The Wild Atlantic Way, Ireland’s Ancient East and Dublin were heavily profiled, as well as particular emphases on both business and food tourism. One of the key highlights of the year included a group of high profile international journalists who landed in Skellig Michael to follow in Luke Skywalker’s footsteps and see for themselves how the force was awakened.

Another highlight involved a group of European media (with a circulation of almost six million) who visited Lisdoonvarna for the Outing Festival and to document the Irish LGBT tourism experience.

Looking ahead to 2017, Fáilte Ireland will once again be working closely with Tourism Ireland to attract influential and engaging media. Ms Sugrue added: “Already, we have drawn up plans to target more media influencers during 2017. For next year, we are developing itineraries focussed on attracting those media representatives who will best put Ireland firmly on the map for millions of international travellers.”

In addition to media trips, Fáilte Ireland also works with international buyers and travel agents to showcase what Ireland has to offer. During 2016, over 1200 such buyers enjoyed familiarisation trips, workshops and networking events – all designed to increase awareness and interest in Ireland.
 


 
Above: Pictured above are journalists Ben Groundwater, Australia, and Riana Andrews enjoying their visit on Skellig Michael on their visit organised by Fáilte Ireland in conjunction with Tourism Ireland. PICTURE: VALERIE O'SULLIVAN

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Hairdresser reveals women “open up” on safety while getting their hair done

By Sean Moriarty Nicole Coffey of Nicole’s Hair Salon on St Anne’s was inspired to run a fundraiser for a women’s refuge after hearing distressing stories from some of her clients. On Saturday last she offered a wash and blow-dry to clients and rather than charging them for the her services her customers made a […]

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By Sean Moriarty

Nicole Coffey of Nicole’s Hair Salon on St Anne’s was inspired to run a fundraiser for a women’s refuge after hearing distressing stories from some of her clients.

On Saturday last she offered a wash and blow-dry to clients and rather than charging them for the her services her customers made a donation to Adapt Women’s Refuge in Tralee.

Nicole was inspired to run the charity day because a lot of her regular clients opened up to her while they were getting their hair done.

The timing of her charity day was poignant as it came just days after Ashling Murphy was murdered while out for a run in her own town of Tullamore.

“People open up while I do their hair, many of them would not know that there is a refuge in Kerry,” she told the Killarney Advertiser. “I have experience with clients who are struggling. I had this idea to create more awareness for Adapt.”

She raised €2,000 for Adapt and the cheque was handed over to the Tralee-based charity on Thursday night this week.

Such was the success of her charity day Nicole worked from 7am to 7pm and as well as cash donations customers also donated vouchers and care packs to the charity.

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Traffic calming on the approach to Killarney Athletic

By Sean Moriarty Killarney Municipal District is preparing plans to place traffic calming measures on the approach to Killarney Athletic Football Club’s grounds on Woodlawn Road. Cllr Maura Healy-Rae asked for measures to be implemented to improve pedestrian safety and access at the club. “We are currently preparing documentation required for the provision of Traffic […]

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By Sean Moriarty

Killarney Municipal District is preparing plans to place traffic calming measures on the approach to Killarney Athletic Football Club’s grounds on Woodlawn Road.

Cllr Maura Healy-Rae asked for measures to be implemented to improve pedestrian safety and access at the club.
“We are currently preparing documentation required for the provision of Traffic Calming at this location,” a council spokesperson told a recent Municipal District meeting. “
It is expected to brief the members at the next Municipal Meeting [in March]. From the records of the Road Safety Authority, no incidents have been recorded at this location.”

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