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Fáilte Ireland launches new long-term tourism plan for Killarney

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Fáilte Ireland has today (Tuesday) launched the ‘Killarney Destination and Experience Development Plan’ that will help drive and sustain tourism across all parts of the region over the next five years.

Fáilte Ireland has launched a new plan that will help drive and sustain tourism in Killarney. Pictured in Killarney House are from left: Sinead McCarthy (General Manager Brehon Hotel) Paul Sherry (Killarney Chamber of Tourism and Commerce) Josephine O'Driscoll (Lead Manager Wild Atlantic Way) and Tom Randles (Randles Court Hotel). Photo: Valerie O'Sullivan

Patrick O'Donoghue (CEO Gleneagle Hotel Group) Bernadette Randles (Dromhall Hotel) Gareth Power (Muckross Park Hotel) Moira Murrell (CE Kerry County Council) Paul Kelly (CEO Fáilte Ireland) Tom Randles (Randles Court Hotel) Sinead McCarthy (Brehon Hotel) Emer Corridan (Cahernane Hotel) and Tracey Coyne (International Hotel) pictured at the launch of the Fáilte Ireland new plan that will help drive and sustain tourism in Killarney over the next five years. Photo: Valerie O'Sullivan

Fáilte Ireland has today launched a new plan that will help drive and sustain tourism in Killarney. Pictured at the launch today in Killarney House are from left: Niamh O'Sullivan (Director of Services KCC) Sheila O'Sullivan Trish Covarr (Aghadoe Heights Hotel) Angela McAllen (Manager Killarney Municipal District) Chief Superintendent Flor Murphy Diarmuid Leen (Chairman 4th July Festival) Josephine O'Driscoll (Lead Manager Wild Atlantic Way) and Niamh O'Shea (Fáilte Ireland). Photo: Valerie O'Sullivan

PLAN: Emer Corridan (Cahernane Hotel) Mike Buckley (Kerry Coaches) Josephine O'Driscoll (Lead Manager Wild Atlantic Way) and Patrick O'Donoghue (CEO Gleneagle Hotel Group) at the launch of the Fáilte Ireland ‘Killarney Destination and Experience Development Plan’ on Tuesday. Photo: Valerie O'Sullivan

Fáilte Ireland has launched a new plan that will help drive and sustain tourism in Killarney. Pictured at the launch today in Killarney House are from left: Miriam Kennedy (Head Wild Atlantic Way) Pat O'Leary (Kerry Tourism Industry Federation) Moira Murrell (Chief Executive Kerry County Council) Caitriona Ryan (Principal Officer National Parks-Strategy and Regional Operation) and Paul Kelly (CEO Fáilte Ireland). Photo: Valerie O'Sullivan

NEW PLAN: Fáilte Ireland has today launched a new plan that will help drive and sustain tourism in Killarney. Pictured at the launch in Killarney House are from left: Caitriona Ryan (Principal Officer National Parks-Strategy and Regional Operation) Josephine O'Driscoll (Lead Manager Wild Atlantic Way) Cathaoirleach Killarney Municipal District Cllr Marie Maloney Pat O'Leary (Kerry Tourism Industry Federation) Bernadette Randles (Irish Hotels Federation) Moira Murrell (Chief Executive Kerry County Council) Paul Kelly (CEO Fáilte Ireland) Miriam Kennedy (Head Wild Atlantic Way) President of Killarney Chamber of Tourism and Commerce Cllr Niall Kelleher Angela McAllen (Manager Killarney Municipal District). Photo: Valerie O'Sullivan

The aim is to create a sustainable tourism destination by extending the tourism season.

Key stakeholders in the area and the local community were consulted and inputted into the plan including Kerry County Council, Irish Hotel Federation, National Parks and Wildlife Service, Killarney Chamber of Tourism and Commerce, Kerry Tourism Industry Federation, Kerry Convention Bureau and local tourism marketing groups as well as many local tourism operators and networks.

The focus of the plan builds on a number of destination development projects that will bring local experiences to life including Muckross House, Torc Waterfall and Killarney House along with cycling trails that will encourage visitors to discover the Muckross and Dinis Loop.

“This Destination and Experience Development Plan, which captures the unique themes central to Killarney, is about looking to the future of tourism in the region and will be hugely important as we work towards a sustained and sustainable recovery," Paul Kelly, CEO of Fáilte Ireland, said.

"It provides a framework for tourism businesses and stakeholders to work in partnership over the next five years to create new and improved existing visitor experiences. Local consultation and input was central, and this collaborative approach provided local stakeholders with the opportunity to contribute and shape the plan."

Moira Murrell, Chief Executive, Kerry County Council added that she is "delighted to see the Killarney Destination and Experience Development Plan being launched".

"It is a great example of how collaboration is the key to building a sustainable tourism industry here in Killarney and will drive the economic growth for all Kerry," she said. 

"Outlined in the plan is a major project for Killarney which will examine the potential to capitalise on Killarney’s outdoor assets and re-imagine its stories through its urban spaces. Developments like this, through public realm and urban animation, have the potential to transform and re-imagine Killarney’s urban centre for both visitors and communities.”

Bernadette Randles, Irish Hotels Federation said that the "Wild Atlantic Way continues to be a phenomenal success and this DEDP gives us the opportunity as tourism businesses to capitalise on the popularity of the route and by enticing visitors to come to Killarney and Kerry particularly in the off peak season and stay in our hotels, eat in our restaurants and experience everything the town and the National Park has to offer.”

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Paralympic legend to headline Chamber winter schedule

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Paralympic legend to headline Chamber winter schedule


Six-time Paralympic gold medallist Jason Smyth will head to Killarney next month as part of an ambitious winter events schedule announced by the Killarney Chamber of Tourism and Commerce.


The legendary sprinter will take centre stage for ‘An Evening with Paralympian Jason Smyth’ on Wednesday, October 7 at The Killarney Plaza Hotel & Spa. The complimentary discussion event, sponsored by AIB, promises an inspiring insight into the career of one of Ireland’s greatest-ever sporting figures.
The high-profile appearance forms part of a busy lineup of upcoming gatherings designed to connect local businesses and residents across the town.
The schedule kicks off on Wednesday, September 30 with a Chamber Luncheon at the Killarney Heights Hotel, offering members a key networking opportunity ahead of the autumn season.
Chamber leadership highlighted that the autumn and winter series continues the organisation’s core mission of bringing the local community together and showcasing Killarney as an outstanding place to live, work, and belong.

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Retailers join national campaign to cut PRSI and safeguard local jobs

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Retailers and shop staff across Killarney joined forces this week as part of the nationwide ‘#CutPRSIKeepJobs’ campaign, calling on the Government to reduce employers’ PRSI contributions in Budget 2027 to protect local employment.


Organised by Retail Excellence Ireland (REI), the campaign saw shop owners and employees stand together to highlight the severe financial pressures facing town centre businesses.
The industry body is urging the Government to introduce an employer PRSI band of 8% on the first €36,000 of every wage, zero employer PRSI for workers under 25, and a review of the methodology used to calculate the living wage.
The push comes amid growing concern over rising operational expenses, with new figures showing a loss of 10,800 retail jobs nationally over the past year and a 35% surge in retail insolvencies in the first half of 2026 alone.
Jean McCabe, Chief Executive Officer of Retail Excellence Ireland, warned that mounting wage costs are placing unprecedented strain on independent traders across Kerry.
“The retail industry has been under the most intense pressure from a range of cost pressures in recent times – and wage costs are the primary issue,” Ms McCabe said. “The industry is now seeing a rapid increase in insolvencies because of these pressures, so Government must now act unless it wants to see more businesses fail. Retailers standing together today shows just how widely this is being felt, in towns right across the country.”
Ms McCabe added that incoming PRSI rate increases scheduled for October 1 will deliver another major blow to small and medium enterprises unless urgent intervention is taken in the upcoming budget.
“We’re asking every TD, in every constituency, to back this ask,” Ms McCabe added. “And we’re asking Tánaiste Simon Harris, as Minister for Finance, to introduce it directly in Budget 2027. It’s costed, it’s modest, and it keeps jobs in local communities.”

Retailers join national campaign to cut PRSI and safeguard local jobs


Retailers and shop staff across Killarney joined forces this week as part of the nationwide ‘#CutPRSIKeepJobs’ campaign, calling on the Government to reduce employers’ PRSI contributions in Budget 2027 to protect local employment.


Organised by Retail Excellence Ireland (REI), the campaign saw shop owners and employees stand together to highlight the severe financial pressures facing town centre businesses.
The industry body is urging the Government to introduce an employer PRSI band of 8% on the first €36,000 of every wage, zero employer PRSI for workers under 25, and a review of the methodology used to calculate the living wage.
The push comes amid growing concern over rising operational expenses, with new figures showing a loss of 10,800 retail jobs nationally over the past year and a 35% surge in retail insolvencies in the first half of 2026 alone.
Jean McCabe, Chief Executive Officer of Retail Excellence Ireland, warned that mounting wage costs are placing unprecedented strain on independent traders across Kerry.
“The retail industry has been under the most intense pressure from a range of cost pressures in recent times – and wage costs are the primary issue,” Ms McCabe said. “The industry is now seeing a rapid increase in insolvencies because of these pressures, so Government must now act unless it wants to see more businesses fail. Retailers standing together today shows just how widely this is being felt, in towns right across the country.”
Ms McCabe added that incoming PRSI rate increases scheduled for October 1 will deliver another major blow to small and medium enterprises unless urgent intervention is taken in the upcoming budget.
“We’re asking every TD, in every constituency, to back this ask,” Ms McCabe added. “And we’re asking Tánaiste Simon Harris, as Minister for Finance, to introduce it directly in Budget 2027. It’s costed, it’s modest, and it keeps jobs in local communities.”


Retailers and shop staff across Killarney joined forces this week as part of the nationwide ‘#CutPRSIKeepJobs’ campaign, calling on the Government to reduce employers’ PRSI contributions in Budget 2027 to protect local employment.


Organised by Retail Excellence Ireland (REI), the campaign saw shop owners and employees stand together to highlight the severe financial pressures facing town centre businesses.
The industry body is urging the Government to introduce an employer PRSI band of 8% on the first €36,000 of every wage, zero employer PRSI for workers under 25, and a review of the methodology used to calculate the living wage.
The push comes amid growing concern over rising operational expenses, with new figures showing a loss of 10,800 retail jobs nationally over the past year and a 35% surge in retail insolvencies in the first half of 2026 alone.
Jean McCabe, Chief Executive Officer of Retail Excellence Ireland, warned that mounting wage costs are placing unprecedented strain on independent traders across Kerry.
“The retail industry has been under the most intense pressure from a range of cost pressures in recent times – and wage costs are the primary issue,” Ms McCabe said. “The industry is now seeing a rapid increase in insolvencies because of these pressures, so Government must now act unless it wants to see more businesses fail. Retailers standing together today shows just how widely this is being felt, in towns right across the country.”
Ms McCabe added that incoming PRSI rate increases scheduled for October 1 will deliver another major blow to small and medium enterprises unless urgent intervention is taken in the upcoming budget.
“We’re asking every TD, in every constituency, to back this ask,” Ms McCabe added. “And we’re asking Tánaiste Simon Harris, as Minister for Finance, to introduce it directly in Budget 2027. It’s costed, it’s modest, and it keeps jobs in local communities.”

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