News
Designer who diversified up for a national award
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By Michelle Crean
A local business who had no option but to diversify her business to meet the customer's new demands is seeking public votes in a national business competition.
deBúrca Designs and Alterations is in the Micro Business Section of the National Irish Business Design Challenge 2020 and voting ends on November 15.
Before COVID-19, owner Deirdre Burke from Beaufort, met people on a regular basis for fittings for items to be altered or made, however the pandemic has meant a change to all of that.
"These items would be for events such as weddings, communions, confirmations, and christenings etc. I would be showing my bespoke designs in fashion shows and photoshoots," Deirdre told the Killarney Advertiser.
"Due to COVID-19 all these events were either cancelled or postponed. As a result of this the business suffered a huge loss. I adapted my business and used my skills to develop alternative products and services, enabling me to continue trading and building relationships with customers."
Family and friends asked Deirdre to make one hundred percent cotton non-medical face coverings.
"I started making them in fun and stylish colours and prints, ranging from smart plain black to Disney princesses and superheroes. Demand has grown in line with the growing awareness of the benefits of face coverings and their mandatory use in shops. I have continued to expand the range and I’m currently developing seasonal face coverings with Hallowe'en and Christmas themes. As well as providing them for the general public, I have also provided them to other business customers who had specific design and colour requirements to fit in with their brand guidelines."
She has also further diversified her business by making dog bandanas which have proven to be very popular with dog lovers.
"I will be producing handmade advent calendars leading up to December."
To vote go click here.
If you are interested in any of Deirdre’s products please contact her on 086 3457499. You can also follow and contact her on her Instagram: @deburcadesigns, or her Facebook page: deBúrca Designs and Alterations.
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