Footballer of the Year unveils ‘The Clifford Range’ focused on ‘Never Once’ Mindset

Kerry and Fossa GAA footballer David Clifford has collaborated with McKeever Sports to launch ‘The Clifford Range’.

The new collection of apparel and training gear is marketed for athletes who embrace the ‘Never Once’ mindset a theme centred on relentless dedication and determination that precedes success.

The range features an image of the Footballer of the Year in his trademark acrobatic kicking pose, a striking visual that draws comparison to Michael Jordan’s iconic Nike branding.

The collection, designed for training and performance, includes a variety of items such as T-shirts, shorts, socks, training tops, sweaters, quarter-zips, and hoodies, along with tracksuit tops.

Armagh-based McKeever Sports promoted the brand by stating that greatness is not born from a single moment, but from repeated choices and the “relentless love for the grind, not just the glory.”

The company emphasized that this mindset “forges the strength to own every battle. To own the moment that matters. It’s Never Once.”

The McKvr x David Clifford range is marketed as combining quality, style, and the relentless pursuit of greatness, just like Clifford himself.

A rare Bufflehead duck was confirmed on Lough Léin in Killarney National Park on Wednesday afternoon.

The bird was spotted by Dr Tomas C. Kelly, retired lecturer with University College Cork, who recorded the sighting while visiting the area.

Padruig O’Sullivan, Conservation Ranger with the National Parks and Wildlife Service, said the species is extremely rare in Western Europe.

He explained that Buffleheads breed in Canada and Alaska and normally winter in North America.

The small diving duck has only been recorded in Ireland twice before: in Macroom, Co. Cork in 1988 and in Co. Clare in 2007.

It is known for its constant diving behaviour and nests in tree cavities, similar to Goldeneyes.

Photo by Valerie O’Sullivan