Footballer of the Year unveils 'The Clifford Range' focused on 'Never Once' Mindset

Kerry and Fossa GAA footballer David Clifford has collaborated with McKeever Sports to launch ‘The Clifford Range’.

The new collection of apparel and training gear is marketed for athletes who embrace the 'Never Once' mindset a theme centred on relentless dedication and determination that precedes success.

The range features an image of the Footballer of the Year in his trademark acrobatic kicking pose, a striking visual that draws comparison to Michael Jordan’s iconic Nike branding.

The collection, designed for training and performance, includes a variety of items such as T-shirts, shorts, socks, training tops, sweaters, quarter-zips, and hoodies, along with tracksuit tops.

Armagh-based McKeever Sports promoted the brand by stating that greatness is not born from a single moment, but from repeated choices and the "relentless love for the grind, not just the glory."

The company emphasized that this mindset "forges the strength to own every battle. To own the moment that matters. It’s Never Once."

The McKvr x David Clifford range is marketed as combining quality, style, and the relentless pursuit of greatness, just like Clifford himself.