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Why it’s so hard to restart

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By Brian Foley from Activate Fitness

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If you’ve ever procrastinated or struggled to start something despite having every intention to, you’ve undoubtedly felt this huge force: friction.

One definition of friction is ‘the force that opposes the motion of an object’. And while that works, another definition, one far more relevant to the context of today's topic, is a ‘conflict of a clash of wills, temperaments, or opinions’.

And when we look at friction as it pertains to motivation or habit change, that’s exactly what it is: a clash between who you are right now (Present You) and who you want to be in the future (Future You).

“Future You” is the mature, rational part of you that wants to do all the things it knows it should be doing like eating better, going to the gym, getting enough sleep, etc.

“Present You” is the childish part of you that wants to keep doing what it’s always been doing. It doesn’t want to change because change is hard and scary and it means taking responsibility.

For example, Future Me wants to write this article while Present Me wants to go on Instagram and mindlessly scroll for hours because it's easier than writing.

These two conflicting goals create an insurmountable amount of friction, so, instead of doing either, I end up sitting here watching the cursor mockingly blink at me as time passes by.

Then, before I know it, it’s lunchtime and I have dozens of other things to do and writing this article gets relegated to the imaginary place that is tomorrow where the entire process repeats itself.

Of course, you’re reading this article which means I overcame Present Me, finished it, and sent it for publishing.

How to beat Present You

1) Set small, achievable goals

Set small, realistic goals you’re confident you can achieve.

If your goal is to lose 30kg, for example, break it down into 2kg chunks.

2) Focus on the actions that will move you towards the goal

Now that you have a goal in mind, focus on the things you need to do every day that will move you towards your goal. You can do the same thing with nutrition.

3) Get a quick win

One of the reasons Present You is so reluctant to do the things you want to do is because it doesn’t believe you can do it, so you need to prove you can by getting a quick win as soon as possible on starting your goal.

4) Give yourself a deadline

If you don’t have a deadline, it’s very easy to become complacent and lose urgency. Having a deadline keeps you focused and stops you messing around.

What should your deadline look like? It depends, but I'd suggest setting a goal of losing 0.5-1% of your total body weight per week, and then use that as a rough guideline to work out how long it will take you.

5) Reward yourself

Nobody wants to work hard on a goal and not see progress. The rewards solve for that.

Each time you achieve your small goal, you receive a small reward that tells you you're doing a great job and you're on your way to your bigger goal.

It’s perfectly normal to feel a bit demotivated as you restart on your goals. Use the tips in this article to help you restart.

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Retailers join national campaign to cut PRSI and safeguard local jobs

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Retailers and shop staff across Killarney joined forces this week as part of the nationwide ‘#CutPRSIKeepJobs’ campaign, calling on the Government to reduce employers’ PRSI contributions in Budget 2027 to protect local employment.


Organised by Retail Excellence Ireland (REI), the campaign saw shop owners and employees stand together to highlight the severe financial pressures facing town centre businesses.
The industry body is urging the Government to introduce an employer PRSI band of 8% on the first €36,000 of every wage, zero employer PRSI for workers under 25, and a review of the methodology used to calculate the living wage.
The push comes amid growing concern over rising operational expenses, with new figures showing a loss of 10,800 retail jobs nationally over the past year and a 35% surge in retail insolvencies in the first half of 2026 alone.
Jean McCabe, Chief Executive Officer of Retail Excellence Ireland, warned that mounting wage costs are placing unprecedented strain on independent traders across Kerry.
“The retail industry has been under the most intense pressure from a range of cost pressures in recent times – and wage costs are the primary issue,” Ms McCabe said. “The industry is now seeing a rapid increase in insolvencies because of these pressures, so Government must now act unless it wants to see more businesses fail. Retailers standing together today shows just how widely this is being felt, in towns right across the country.”
Ms McCabe added that incoming PRSI rate increases scheduled for October 1 will deliver another major blow to small and medium enterprises unless urgent intervention is taken in the upcoming budget.
“We’re asking every TD, in every constituency, to back this ask,” Ms McCabe added. “And we’re asking Tánaiste Simon Harris, as Minister for Finance, to introduce it directly in Budget 2027. It’s costed, it’s modest, and it keeps jobs in local communities.”

Retailers join national campaign to cut PRSI and safeguard local jobs


Retailers and shop staff across Killarney joined forces this week as part of the nationwide ‘#CutPRSIKeepJobs’ campaign, calling on the Government to reduce employers’ PRSI contributions in Budget 2027 to protect local employment.


Organised by Retail Excellence Ireland (REI), the campaign saw shop owners and employees stand together to highlight the severe financial pressures facing town centre businesses.
The industry body is urging the Government to introduce an employer PRSI band of 8% on the first €36,000 of every wage, zero employer PRSI for workers under 25, and a review of the methodology used to calculate the living wage.
The push comes amid growing concern over rising operational expenses, with new figures showing a loss of 10,800 retail jobs nationally over the past year and a 35% surge in retail insolvencies in the first half of 2026 alone.
Jean McCabe, Chief Executive Officer of Retail Excellence Ireland, warned that mounting wage costs are placing unprecedented strain on independent traders across Kerry.
“The retail industry has been under the most intense pressure from a range of cost pressures in recent times – and wage costs are the primary issue,” Ms McCabe said. “The industry is now seeing a rapid increase in insolvencies because of these pressures, so Government must now act unless it wants to see more businesses fail. Retailers standing together today shows just how widely this is being felt, in towns right across the country.”
Ms McCabe added that incoming PRSI rate increases scheduled for October 1 will deliver another major blow to small and medium enterprises unless urgent intervention is taken in the upcoming budget.
“We’re asking every TD, in every constituency, to back this ask,” Ms McCabe added. “And we’re asking Tánaiste Simon Harris, as Minister for Finance, to introduce it directly in Budget 2027. It’s costed, it’s modest, and it keeps jobs in local communities.”


Retailers and shop staff across Killarney joined forces this week as part of the nationwide ‘#CutPRSIKeepJobs’ campaign, calling on the Government to reduce employers’ PRSI contributions in Budget 2027 to protect local employment.


Organised by Retail Excellence Ireland (REI), the campaign saw shop owners and employees stand together to highlight the severe financial pressures facing town centre businesses.
The industry body is urging the Government to introduce an employer PRSI band of 8% on the first €36,000 of every wage, zero employer PRSI for workers under 25, and a review of the methodology used to calculate the living wage.
The push comes amid growing concern over rising operational expenses, with new figures showing a loss of 10,800 retail jobs nationally over the past year and a 35% surge in retail insolvencies in the first half of 2026 alone.
Jean McCabe, Chief Executive Officer of Retail Excellence Ireland, warned that mounting wage costs are placing unprecedented strain on independent traders across Kerry.
“The retail industry has been under the most intense pressure from a range of cost pressures in recent times – and wage costs are the primary issue,” Ms McCabe said. “The industry is now seeing a rapid increase in insolvencies because of these pressures, so Government must now act unless it wants to see more businesses fail. Retailers standing together today shows just how widely this is being felt, in towns right across the country.”
Ms McCabe added that incoming PRSI rate increases scheduled for October 1 will deliver another major blow to small and medium enterprises unless urgent intervention is taken in the upcoming budget.
“We’re asking every TD, in every constituency, to back this ask,” Ms McCabe added. “And we’re asking Tánaiste Simon Harris, as Minister for Finance, to introduce it directly in Budget 2027. It’s costed, it’s modest, and it keeps jobs in local communities.”

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European mixology elite heading to Pig’s Lane

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Fresh off being named Ireland’s Bar of the Year 2026, Pig’s Lane is set to host world-renowned Athens cocktail destination The Bar in Front of The Bar for an exclusive pop-up event,

The one-off takeover takes place on Wednesday, September 23, from 7pm in the underground town centre venue.


Ranked No. 2 in Europe’s 50 Best Bars and No. 47 in The World’s 50 Best Bars, the Greek street-side team will collaborate with Pig’s Lane mixologists to showcase zero-waste techniques, advanced carbonation, and precision sub-zero serving methods.


Among the featured drinks on the night will be the signature C.R.E.A.M. cocktail, a blend of Greek herbs, mastic, and spirits served with a warm white chocolate and coconut float.


The event, sponsored by Hennessy, highlights a joint focus on sustainability between both venues, combining ingredients from Killarney Urban Farm’s hydroponic towers with the zero-waste, closed-loop approach developed in Athens.

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