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Multi-million euro marketing plan for Killarney to be announced within days

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EXCLUSIVE
By Sean Moriarty
A multi-million euro marketing package for Killarney is set to be announced in the next week to 10 days the Killarney Advertiser can exclusively reveal. Last month Fáilte Ireland announced that it was to initiate a plan to re-brand Killarney as a "world class tourism destination".
Details of the overall scope of the project remain limited until the official announcement is made.
The National Tourism Development Authority is in the final stages of preparing a wide-ranging report on Killarney’s rebranding and the subsequent multi-million euro marketing and promotion package.
The Killarney Advertiser understands that the announcement is only a matter of days away and could be timed to coincide with the St Patrick’s Day celebrations in the town.
As far back as 2019, plans were put in place to establish Killarney as a gateway town for visitors exploring the Wild Atlantic Way.
However, with the devastating impact COVID-19 has had on the tourism markets this past year, this new roadmap will help in its future recovery.
“It is coming and it is going to be very positive for Killarney,” Mayor of Killarney Brendan Cronin told the Killarney Advertiser.
Meanwhile, several leading figures connected with Killarney tourism, including Mayor Cronin and Chamber President Niall Kelleher have dismissed reports that Killarney is set to lose its Wild Atlantic Way gateway status to Kinsale.
Further details of the gateway plan or a similar initiative will be included in the new report.
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