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Multi-million euro marketing plan for Killarney to be announced within days

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By Sean Moriarty

 

A multi-million euro marketing package for Killarney is set to be announced in the next week to 10 days the Killarney Advertiser can exclusively reveal. Last month Fáilte Ireland announced that it was to initiate a plan to re-brand Killarney as a "world class tourism destination".

Details of the overall scope of the project remain limited until the official announcement is made.

The National Tourism Development Authority is in the final stages of preparing a wide-ranging report on Killarney’s rebranding and the subsequent multi-million euro marketing and promotion package.

The Killarney Advertiser understands that the announcement is only a matter of days away and could be timed to coincide with the St Patrick’s Day celebrations in the town.

As far back as 2019, plans were put in place to establish Killarney as a gateway town for visitors exploring the Wild Atlantic Way.

However, with the devastating impact COVID-19 has had on the tourism markets this past year, this new roadmap will help in its future recovery.

“It is coming and it is going to be very positive for Killarney,” Mayor of Killarney Brendan Cronin told the Killarney Advertiser.

Meanwhile, several leading figures connected with Killarney tourism, including Mayor Cronin and Chamber President Niall Kelleher have dismissed reports that Killarney is set to lose its Wild Atlantic Way gateway status to Kinsale.

Further details of the gateway plan or a similar initiative will be included in the new report.

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€1m EuroMillions win still unclaimed at Centra The Reeks

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€1m EuroMillions win at Centra The Reeks

Anthony O’Connor, Ciaran Culloty, Conor Healy, Elizabeth Nagle, and representatives from the National Lottery


Celebrations are underway in Killarney after Centra at The Reeks Gateway on Tralee Road sold a EuroMillions ticket worth €1,005,000 in the Friday, August 21 draw.


The lucky winner secured the life-changing sum through the special Ireland Only Raffle event after purchasing a Quick Pick ticket on the day of the draw.
Store owner John Bowler, who has operated the shop for over 20 years, expressed his delight after receiving the news from the National Lottery.
“There’s a great buzz around the store and we’re absolutely delighted,” Bowler said. “We have a mix of local customers and visitors coming through our doors every day, so the winner could be anyone. While we’ve sold fantastic prizes over the years, this is by far the biggest. It’s wonderful news for Killarney.”
National Lottery spokesperson Emma Monaghan urged anyone who bought a ticket at the store on Friday to check their numbers carefully. The ticket holder is advised to sign the back of the ticket, keep it safe, and contact the National Lottery prize claims team to arrange collection.
All photos: Eamonn Keogh

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Pig’s Lane crowned Bar of the Year

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Pig’s Lane crowned Bar of the Year


Killarney’s subterranean venue Pig’s Lane emerged as a triple winner at the Bar of the Year 2026 Awards in Dublin on Monday night.


The College Street venue was named overall Bar of the Year, alongside taking Gold for both Cocktail Bar of the Year and Best Designed Bar / Inside Space. The announcements were made at a gala ceremony hosted by Anton Savage at the Clayton Hotel on Burlington Road.
Operating under the family-run O’Donoghue Ring Collection, the underground cocktail bar and whiskey parlour opened in 2023. The venue previously secured Innovative Bar of the Year in 2024 and Best Designed Bar in 2025 before taking the top national prize this year.
Judges praised the venue for its “unmatched excellence across the board”. The broader O’Donoghue Ring Collection earned eight finalist nominations across three properties, including Café du Parc and The Kenmare Rooms.
“We are so proud to be crowned Ireland’s Bar of the Year 2026,” said founder Gemma Ring. “A huge amount of work, creativity, and passion goes into everything we do”.
Pig’s Lane derives its name from the historic 1800s designation for the thoroughfare connecting College Street to Railway Road. On September 11, the bar will host a collaborative evening featuring Michelin Bib Gourmand tapas from Dingle’s Solas paired with bespoke cocktails.

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