News
Tourism leaders to briefed on new domestic strategy
Killarney’s tourism industry is set to receive a first look at the national strategy for "home holidays" as Fáilte Ireland prepares to unveil a major new creative direction for 2026.
Local hotel owners, tour operators, and business leaders will join an industry webinar on Tuesday, March 3, where the roadmap for domestic tourism will be formally revealed.
The briefing comes at a pivotal time for the local economy, as Killarney remains a primary destination for the Irish market.
Fáilte Ireland will present fresh research into the motivations and decision-making habits of Irish consumers, providing local businesses with the data needed to capture the short-break market for the upcoming season.
The webinar will move beyond simple advertising, offering a preview of a new campaign designed to fuel sustainable tourism growth.
This strategy aims to encourage visitors to look beyond traditional peak periods and explore regional offerings, a move that could significantly impact Killarney’s shoulder seasons and mid-week trade.
Participants will receive in-depth insights into what the modern Irish traveler looks for in a domestic short break.
There will also be a preview of the creative content used to inspire audiences across national media and practical instructions on how Killarney businesses can sync their own advertising efforts with the national drive.
The 30-minute briefing is expected to set the tone for how Killarney is marketed to the rest of the country for the remainder of 2026. The event is scheduled for 3:00pm next Tuesday and registration is open to all local tourism stakeholders.
FESTIVAL HIT: Local accordion virtuoso Liam O’Connor pictured performing alongside his family band members, daughter Saoirse on vocals and keyboards, and sons Oisín on guitar and Cillian on drums, during their high-energy set on the Salty Dog Stage at Electric Picnic in Stradbally last weekend. Photos: Paul Dargan
Camera Club exhibition opens at Killarney House
Killarney Camera Club’s 25th anniversary exhibition is open to the public at Killarney House until Sunday, October 4.
Mayor of Killarney Councillor John O’Donoghue officially opened the event, which features a wide range of work from local photographers capturing landscapes, people, and moments from home and abroad.
Speaking at the opening, Mayor O’Donoghue highlighted the rich natural surroundings available to local photographers. “We are so fortunate to live in such a beautiful part of the world, with dramatic mountains, lakes, rivers, forests, and a vibrant town centre, as well as beaches and open sea just a short distance away,” he said.
In a lighthearted admission, the Mayor admitted to storing hundreds of photos on his phone, adding that seeing the standard of work on display inspired him “to finally print some of my own photographs for posterity.”
The club was founded in 2001 as the Photographic Society of Killarney at the Park Place Hotel before adopting its current name in 2006. Founding member Seamus Long recalled starting with just eight members, contrasting it with today’s membership of over 30 photographers who meet at the ANAM Arts and Cultural Centre.
“There is nothing better than seeing your images in print, mounted and framed and hanging on a wall,” Mr Long said, referencing the club’s shift from traditional darkrooms to modern digital photography.
To mark the anniversary, the club has published a commemorative booklet featuring 25 select images from members past and present. The limited-edition booklet is available at Eason’s and directly from the club.
The exhibition runs daily at Killarney House until October 4. Admission is free and all are welcome.
FESTIVAL HIT: Liam O’Connor at Electric Picnic – picture special
FESTIVAL HIT: Local accordion virtuoso Liam O’Connor pictured performing alongside his family band members, daughter Saoirse on vocals and keyboards,...
Camera Club exhibition opens at Killarney House
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