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Tourism leaders to briefed on new domestic strategy

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Killarney’s tourism industry is set to receive a first look at the national strategy for "home holidays" as Fáilte Ireland prepares to unveil a major new creative direction for 2026.

Local hotel owners, tour operators, and business leaders will join an industry webinar on Tuesday, March 3, where the roadmap for domestic tourism will be formally revealed.

The briefing comes at a pivotal time for the local economy, as Killarney remains a primary destination for the Irish market.

Fáilte Ireland will present fresh research into the motivations and decision-making habits of Irish consumers, providing local businesses with the data needed to capture the short-break market for the upcoming season.

The webinar will move beyond simple advertising, offering a preview of a new campaign designed to fuel sustainable tourism growth.

This strategy aims to encourage visitors to look beyond traditional peak periods and explore regional offerings, a move that could significantly impact Killarney’s shoulder seasons and mid-week trade.

Participants will receive in-depth insights into what the modern Irish traveler looks for in a domestic short break.

There will also be a preview of the creative content used to inspire audiences across national media and practical instructions on how Killarney businesses can sync their own advertising efforts with the national drive.

The 30-minute briefing is expected to set the tone for how Killarney is marketed to the rest of the country for the remainder of 2026. The event is scheduled for 3:00pm next Tuesday and registration is open to all local tourism stakeholders.

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Call for action to protect Killarney lakes water quality

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Call for action to protect Killarney lakes water quality


Kerry TD Michael Cahill has called for urgent steps to protect water quality in Lough Leane and Muckross Lake following recent algae blooms.


The Fianna Fáil deputy raised the issue through a Parliamentary Question after Kerry County Council erected warning signage around affected areas.
In a Ministerial response, it was confirmed that the EPA maintains an open compliance investigation into the Killarney Wastewater Treatment Plant, which remains on the agency’s Priority Areas List. While Uisce Éireann has begun strategic assessments for a major upgrade, construction work is not projected to finish until after 2030.
Deputy Cahill expressed concern over the timeframe, stating that interim improvements must be implemented while long-term works are progressed. He stressed that delays risk harming the local environment, biodiversity, and tourism economy.
The response also confirmed that Lough Leane and Muckross Lake are included in the Ross Bay Priority Area for Action under the Water Action Plan 2024. Deputy Cahill urged continued collaboration between Kerry County Council, the EPA, Uisce Éireann, agricultural bodies, and local communities to safeguard the lakes.

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Ukrainian exhibition brings ‘Towel of Unity’ to Killarney

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Ukrainian exhibition brings ‘Towel of Unity’ to Killarney


The Ukrainian community in Kerry presented the international outdoor exhibition “The Towel of Unity – The Towel of Victory” at St Mary’s Church on Saturday.



Organised by Future of Ukrainian Nation (FOUN Kerry), led by Chairperson Natalia Eismont and coordinator Iryna Samborska, the cultural initiative celebrated Ukrainian heritage while fostering solidarity between Ireland and Ukraine.
At the centre of the display was a 166-metre embroidered towel, known traditionally as a rushnyk. Created by Ukrainian communities across dozens of countries, each section represents global resilience and connection. The project was originally founded by Andrii Yatsenko in Estonia, with his wife Svitlana joining individual pieces from around the world into one continuous artwork.
A key moment of the Killarney event saw the official addition of the embroidered piece crafted by the Ukrainian community in Ireland to the master banner.
The outdoor exhibition offered local residents and visitors a chance to learn about traditional Ukrainian customs and the symbolic meaning behind the rushnyk, which represents protection, heritage, and unity. FOUN Kerry expressed gratitude to local authorities, clergy, and the Kerry community for their ongoing support and warm welcome.

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