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The secret behind Fassbender’s rally documentary

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PROMOTIONAL EFFORTS: Fassbender's promotion of the Rally of the Lakes and Killarney is unmeasurable and it was down to Cormac Casey of KC Print and the 2019 Clerk of the Course Dermot Healy.

By Sean Moriarty

A new online documentary by local Hollywood A-lister Michael Fassbender has put the town of Killarney and local motorsport on the world map - and it all started in the offices of KC Print.

The Killarney-based company is Ireland’s largest trade printer and its managing director, Cormac Casey, is the son of the Killarney Advertiser’s late founder Danny.

Early last year Cormac was looking for ways of promoting the town and its motorsport heritage on the 40th anniversary of the cartell.ie Rally of the Lakes.

In his role as part of the event’s coordination team, he wanted to do something big to mark the occasion. Fassbender was already making waves as a racing driver in America and Cormac wanted to find a way to bring the town’s most-famous son and its biggest early summer event together.

He invited Fassbender to act as the rally’s ambassador and the Fossa man jumped at the opportunity.

Dermot Healy, the 2019 Clerk of the Course, backed the project and worked closely with Motorsport Ireland to create a ‘Lakes RallyFest’ event to facilitate Fassbender’s participation.

Cormac set about finding a suitable car and pulling together a team of rally mechanics to run the chosen Ford Escort Mk2 over the weekend. The project was independently funded through the support of the Killarney Advertiser, Dermot Healy Motors, Portwest, Irish Health Foods, and MIS Insurance.

In return, not only did Fassbender act as the best ambassador the county’s biggest motorsport event has ever seen, school road safety trips and town centre meet-and-greet sessions are examples of the hard work he put in, and he also produced a high-quality documentary on the event.

This was on top of unprecedented media attention Fassbender’s participation in the rally attracted. Major national daily newspapers, radio stations and TV channels gave coverage to the rally and its star driver.

The biggest of all was Fassbender’s appearance on The Graham Norton Show a few weeks after the rally where he spoke of the event and his home town to a worldwide audience of millions.

One year on, part-one of a three-part documentary series made its debut on Tuesday evening on social media channel VERO.

The six-minute programme, its length purposely mastered for an online audience, has been going viral since it aired.

The programme shows Killarney’s beauty at its best and also captures the thrill and excitement of rallying.

It is the perfect advertisement for both the town and the rally, especially this year when the Coronavirus conspired against the 41st running of the rally, as the show-reel captures what rally fans and the town were missing over the May Bank Holiday weekend.

The show has reached millions of viewers worldwide and was even picked up by RTÉ’s Six-One main evening news bulletin on Wednesday evening.

“This was not a case of Hollywood coming to Killarney, this was Killarney going to Hollywood,” a justifiably proud Cormac Casey told the Killarney Advertiser. “People questioned the value of what we were trying to do last year, but the rewards, as we have seen this week, go far beyond my expectations.”

In another coup for the KC Print Group, the Killarney Advertiser was the first print or online media organisation anywhere in the world to reveal in last week's issue, that the documentary was to be released.

Turn to our Motoring section on page 31 for a full review of the film.

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Katie celebrates 20 years in business

If you enjoy what you do, sure it’s not work at all – and that has been the case for Katie Hickey who has been in business locally for two decades. For the past 20 years Katie has been successfully running Sheer Beauty which is now located at 1 Hogans Lane (Hillary’s Lane). 

 She […]

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If you enjoy what you do, sure it’s not work at all – and that has been the case for Katie Hickey who has been in business locally for two decades.

For the past 20 years Katie has been successfully running Sheer Beauty which is now located at 1 Hogans Lane (Hillary’s Lane).



She said that it was a milestone she felt she may not reach on more than one occasion after coming through a pandemic, a recession, a re-location, and three maternity leaves.

However, she said that the loyalty of her clients over the years have given her great encouragement.

“Sincere thanks to my clients past and present who, without doubt, have been the reason I kept going,” Katie said.

Originally located in Fleming’s Lane for 19 years, Katie then re-located her business to Hogan’s Lane in Norma’s Flair for Hair.

“The beauty industry has evolved so drastically over the past 20 years. For me it is keeping things simple and enjoyable. Realising a client’s needs may not be the treatment itself but the time you give to them. Through the years you get to know your clients so well and some beautiful friendships have developed. I hope my clients have gained from me what I have from them. I have so many people I would like to thank and I will personally, but without doubt my husband Andrew and my family, 20 years in business would not have been achieved.

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She has remained loyal to the brands she has carried over the years including Lycon Waxing, Aviva Tanning, Shellac and Jessica Manicure and Pedicure.

“I was also delighted to bring on board the fabulous facial range that is Killarney Organic. Killarney has been incredibly kind to me. I’m so proud to be part of such a wonderful community. If the past 19 months have proved anything for business it is together we are stronger.”

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County Board open to GAA museum proposals

By Sean Moriarty The Kerry County GAA Board said it would operate “an open door policy” for any plans to build a GAA museum in the county. There have been talks at a political level to build such a museum in Kerry with political rivals in Killarney and Tralee both pushing for it to be built […]

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By Sean Moriarty

The Kerry County GAA Board said it would operate “an open door policy” for any plans to build a GAA museum in the county.

There have been talks at a political level to build such a museum in Kerry with political rivals in Killarney and Tralee both pushing for it to be built in their home town.

Before he retired from politics in April, Michael Gleeson was campaigning to build a GAA and cultural museum on the grounds of Fitzgerald Stadium.

His campaign goes back several years before the recession set in, with a €0.5 million bridging loan secured from Croke Park along with funding from Fáilte Ireland. That funding was lost with the onset of the recession before 2010.

Tim Murphy, the outgoing chairman of the Kerry County Board, has confirmed to the Killarney Advertiser that no approaches have been made to the County Board at executive level during his five year stint at the helm.

However, he said the Board would be open to such approaches provided there is sound financial planning behind the project in place.

“The first and most important aspect is the capital funding and my understanding is there needs to be Fáilte Ireland funding in place first,” he told the Killarney Advertiser. “If it gets up and running, there needs to be very clear talks with all stakeholders so everyone knows each others expectations. A museum attracts footfall, but it costs a lot of money to run. We would offer an open door policy to all proposals but funding, first from a capital point of view and then from an operational point of view, will need to be in place.”

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