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The secret behind Fassbender’s rally documentary

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PROMOTIONAL EFFORTS: Fassbender's promotion of the Rally of the Lakes and Killarney is unmeasurable and it was down to Cormac Casey of KC Print and the 2019 Clerk of the Course Dermot Healy.

By Sean Moriarty

A new online documentary by local Hollywood A-lister Michael Fassbender has put the town of Killarney and local motorsport on the world map - and it all started in the offices of KC Print.

The Killarney-based company is Ireland’s largest trade printer and its managing director, Cormac Casey, is the son of the Killarney Advertiser’s late founder Danny.

Early last year Cormac was looking for ways of promoting the town and its motorsport heritage on the 40th anniversary of the cartell.ie Rally of the Lakes.

In his role as part of the event’s coordination team, he wanted to do something big to mark the occasion. Fassbender was already making waves as a racing driver in America and Cormac wanted to find a way to bring the town’s most-famous son and its biggest early summer event together.

He invited Fassbender to act as the rally’s ambassador and the Fossa man jumped at the opportunity.

Dermot Healy, the 2019 Clerk of the Course, backed the project and worked closely with Motorsport Ireland to create a ‘Lakes RallyFest’ event to facilitate Fassbender’s participation.

Cormac set about finding a suitable car and pulling together a team of rally mechanics to run the chosen Ford Escort Mk2 over the weekend. The project was independently funded through the support of the Killarney Advertiser, Dermot Healy Motors, Portwest, Irish Health Foods, and MIS Insurance.

In return, not only did Fassbender act as the best ambassador the county’s biggest motorsport event has ever seen, school road safety trips and town centre meet-and-greet sessions are examples of the hard work he put in, and he also produced a high-quality documentary on the event.

This was on top of unprecedented media attention Fassbender’s participation in the rally attracted. Major national daily newspapers, radio stations and TV channels gave coverage to the rally and its star driver.

The biggest of all was Fassbender’s appearance on The Graham Norton Show a few weeks after the rally where he spoke of the event and his home town to a worldwide audience of millions.

One year on, part-one of a three-part documentary series made its debut on Tuesday evening on social media channel VERO.

The six-minute programme, its length purposely mastered for an online audience, has been going viral since it aired.

The programme shows Killarney’s beauty at its best and also captures the thrill and excitement of rallying.

It is the perfect advertisement for both the town and the rally, especially this year when the Coronavirus conspired against the 41st running of the rally, as the show-reel captures what rally fans and the town were missing over the May Bank Holiday weekend.

The show has reached millions of viewers worldwide and was even picked up by RTÉ’s Six-One main evening news bulletin on Wednesday evening.

“This was not a case of Hollywood coming to Killarney, this was Killarney going to Hollywood,” a justifiably proud Cormac Casey told the Killarney Advertiser. “People questioned the value of what we were trying to do last year, but the rewards, as we have seen this week, go far beyond my expectations.”

In another coup for the KC Print Group, the Killarney Advertiser was the first print or online media organisation anywhere in the world to reveal in last week's issue, that the documentary was to be released.

Turn to our Motoring section on page 31 for a full review of the film.

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Insurance for building contractors

What kind of insurance does a building contractor need? Commercial vehicles and machinery First and foremost, if a building contractor has commercial vehicles then road risk cover is a requirement by law. As with all other motor insurance products, the cover options would be comprehensive, third party fire and theft, or third party only. Commercial […]

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What kind of insurance does a building contractor need?

Commercial vehicles and machinery

First and foremost, if a building contractor has commercial vehicles then road risk cover is a requirement by law. As with all other motor insurance products, the cover options would be comprehensive, third party fire and theft, or third party only. Commercial fleet polices can cover many vehicles under one policy.
The value of the vehicle is important to review each year, as are the drivers.
Commercial vehicle policies usually give “open driving 25 to 70-years-old” but sometimes naming the drivers who will use the vehicle is a better option and can save you money.
You may need road risk and associated covers for driving plant and machinery such as teleporters, tractors and the like.

Employers, Public and Products Liability Insurance

Employers Liability Insurance covers your legal liability in the event that you are negligent and required to pay compensation for bodily injuries to an employee in the course of their employment. Employee numbers and annual wages will need to be disclosed accurately and annually.
Public Liability Insurance covers your legal liability in the event that you are negligent and required to pay compensation for bodily injuries or damage to third party property in the course of your business activities.
Your annual turnover will need to be disclosed and reviewed annually. Many main contractors and State bodies may require the tradesperson to have a minimum of €6.5 million limit of indemnity.
Products Liability Insurance covers your legal liability for injuries and property damage in connection with goods sold or supplied.

Other covers needed may include “Tools in Transit” cover which can be arranged in conjunction with your commercial vehicle policy and “Engineering Inspection Cover” may be required on plant and machinery. A “Contract Works Policy” protects the building works in progress against fire. Some insurers can include “Personal Accident” cover on a combined liability policy.

You should seek out the expert advice of a professional insurance broker to review your insurance needs. At Healy Insurances, we can review your business requirements, offer expert advice and save you money on your premiums.

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Yellow rainfall warning issued for Kerry

A status Yellow rainfall warning has been issued for the county from 12noon today (Monday) until the early hours of tomorrow morning. Thunderstorms and heavy showers will develop today over the western half of the country, moving eastwards this evening where they will continue tonight. Localised downpours will lead to spot flooding and hazardous driving […]

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A status Yellow rainfall warning has been issued for the county from 12noon today (Monday) until the early hours of tomorrow morning.

Thunderstorms and heavy showers will develop today over the western half of the country, moving eastwards this evening where they will continue tonight. Localised downpours will lead to spot flooding and hazardous driving conditions.

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