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‘Safe Destination’ badge launched to reassure customers and visitors



SAFETY: A ‘Safe Destination’ badge has been launched today (Monday) to reassure customers and visitors coming to Kerry. Pictured are: Mayor of Kerry Niall Kelleher, Colm McEvoy (CEO Kerry ETB), President of the Kerry Branch of the Irish Hotels Federation, Bernadette Randles, Kerry Tourism Industry Federation Patrick O’Donoghue and Chief Executive of Kerry County Council, Moira Murrell. Photo: Domnick Walsh 



A new #SafeDestinationKerry marketing campaign has been launched and almost 3,000 staff in Kerry have participated in bespoke safety training.


Visitors returning to Kerry as the COVID-19 restrictions continue to ease can be assured that it is a safe destination to visit and stay thanks to a new ‘Safe Destination’ programme which involves the training of thousands of staff in the retail and hospitality industries in best practice cleaning protocols.

The ‘Safe Destination Kerry’ programme, in association with Kerry County Council, Kerry Education and Training Board, the Kerry Branch of the Irish Hotels Federation, and the Kerry Tourism Industry Federation has today (Monday) published details of a new ‘Safe Destination’ badge which will be displayed in premises where staff have undergone specialised training on cleanliness, hygiene and customer interaction in the COVID-19 environment.

Up to 3,000 staff in the tourism and retail industries in the county are participating in training which has been devised and is being provided by the Kerry Education and Training Board. The aim is to ensure that Kerry tourism and retail staff are trained in infection prevention, hygiene and cleanliness to the highest international standards as they reopen for business.

To receive the ‘Safe Destination’ designation, businesses must register with Kerry County Council to take part in the training course. When their participation in the training is verified by the Kerry Education and Training Board, which is delivering the training, the business will receive their ‘Safe Destination’ badge and signage.

“This is about reassuring people who visit a hotel, a restaurant, a shop or any other premises that they can do so in the knowledge that staff have been trained to a high standard on how to deal with customers in the new environment,” Chief Executive of Kerry County Council, Moira Murrell, said.

“While staff across Kerry are already well trained to a high standard, this is an added layer of specialised training to take account of COVID-19. We want people to feel comfortable and safe when they visit the county as the local economy continues to be reopened and while certain restrictions remain in the interests of public safety.”

Chief Executive of the Kerry Education and Training Board, Colm McEvoy added that the Kerry College training courses address the practical steps which staff need to take to be in line with the relevant guidelines and social distancing practices.

“The response from participants has been positive. The courses are being organised through the new Kerry College Business Support Unit and are being rolled out online. Kerry ETB is delighted with the involvement of Kerry College in the delivery of this programme which we hope will make a positive contribution to the reopening of businesses through the county.”

Chairman of the Kerry Tourism Industry Federation, Pat O’Leary commented that “as people begin to travel within the country again and as they consider where they might go for a weekend break or a staycation holiday, we are positioning Kerry through this initiative, to make Kerry attractive as a destination”.

“A safe, managed environment with the cooperation of staff and customers will ensure that Kerry remains an attractive destination for visitors and those within the county as we continue to adapt to the current restrictions,” he said.

President of the Kerry Branch of the Irish Hotels Federation, Bernadette Randles welcomed the interagency collaboration which led to the roll out of the Safe Destination Programme for which Kerry is renowned.

‘As a sector, we are delighted to be piloting this training programme with Kerry County Council and the Kerry Education and Training Board,” she added.

“This is part of the ongoing preparation to welcome visitors back to the county and those from Kerry looking to holiday in Kerry in a safe way. It’s about making sure that measures are in place to maintain the highest standards of cleanliness and hygiene to limit the spread of the Coronavirus.”

Businesses and staff interested in participating in the training can register with Kerry County Council on its freephone Business Support Line on 1800 807 102 or





The same but different – A tribute to three great Irish musicians



Driving home from work last Friday, tributes for Shane McGowan were pouring out across the radio stations and while listening in, I got a strong sense of déjà vu.

It was only a few months earlier that we got the sad news that the talented Aslan front man Christy Dingham had passed away, and a short few weeks after that – Sinéad O’Connor.  The loss of three iconic Irish musicians that left music fans across the country reeling.

When I think about each artist individually, their personalities couldn’t be more different. Yet, for days after the passing of the Pogues frontman, I found myself wondering why I was so drawn to all three.

And then, over the weekend I stumbled across a completely unrelated article which led with a headline:

“In a year dominated by artificial intelligence, deepfakes, and disingenuity, “authentic” has somehow emerged as Merriam-Webster’s word for 2023.”

And there was my answer. The one characteristic that embodied all three of these great Irish musicians.

It was my mother that first introduced me to Aslan’s music. She grew up during their peak and loved all sorts of rock music. I regularly watch their Vicar Street performances back on YouTube and still get mesmerised by Christy’s intense stage presence. Using elaborate hand gestures to evoke a greater meaning behind the words, he always looked like he was away in his own world. Off stage, and particularly later in his career, I admired him for his honesty when talking about his struggles with addiction and mental health. He was talking openly about these issues long before it was the norm.

Sinéad O’Connor was another original soul who, because of her talent, was catapulted into a music industry consumed by artificiality; she was almost too pure for it all. I always admired her unwavering commitment to her beliefs. Her authenticity was evident in every aspect of her artistry. The way she unapologetically embraced her shaved head and boy-ish style, she challenged conventional opinions around beauty. Her music reflected her personal struggles and she never shied away from addressing issues of social injustice, religion, and gender equality. Her stances often drew criticism and controversy, but she always remained true to herself.

Shane MacGowan will always be remembered for his unfiltered nature, and while the lyrics of many songs were dark and gritty, there was also an element of empathy and compassion in what he wrote. Like Christy, he too struggled with addiction and mental health issues throughout his career. While his demons sometimes spilled over into the public eye, his honesty and vulnerability just endeared him even more to us Irish.

So isn’t it apt in a year we lost three great musicians, the word of 2023 happens to be the one undeniable trait that they all shared. Thank you Christy, Sinead and Shane for showing us that authenticity is not just about being different to everyone else; but also about possessing the courage to challenge the established, to question the norms, and to keep going, even when the going gets tough.


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Full employment, minimum wage set to rise, but locals still feeling the pinch!



Warning: This article does not come with the usual bells, whistles and Christmas cheer you would expect at this time of the year.

Last week we asked our readers to take part in our Killarney Town Pulse Survey. We wanted to get a better understanding of local consumer sentiment and to get an snapshot of other issues impacting our standard of living. See a summary of our findings below.


So, jobs are aplenty, the minimum wage is set to increase in 2024 and yet according to our findings, locals are not too optimistic about the year ahead.

Just 1 in 10 people reported that they are better off now than they were a year ago. Only 16% expect the economy to be in a better place this time next year and there seems to be widespread dissatisfaction with how the government are tackling key issues affecting our standard of living.

Hasn’t everything gone so expensive?

If I got a euro for every time I heard this the over the past 12 months I certainly wouldn’t be feeling the pinch myself! Generally speaking, people do not like to talk about their personal finances but people’s behaviour is changing under the current climate. We are so frustrated with the cost of everything we are venting at home, in the office, and even while out for dinner with friends. It is not a dig at local business, I know plenty of small businesses struggling to keep their heads above water too.

Inflation is a concern but the real worry is where prices will land

Consumers and businesses are dealing with higher interest rates that have come as a result of the Central Bank trying to tame inflation. Loan products such as mortgages and car loans are more expensive. The noise coming from these issues alone is enough to drown out any positive aspects of the economy.

Stubbornly high inflation is a concern for policy makers, but for the average Joe, we are more concerned about where prices will eventually fall back to. We can deal with some short term pain but with inflation stabilising and some early signs it may even be falling, a large percentage of our survey respondents expect prices to continue to rise. This is backed up by many economists predicting prices will never return to what they were.

It’s not clear how much wage increases have played into higher prices up to now but there is a general consensus that where business margins are tight, higher wages for workers will lead to sustained higher prices for consumers 

Government is failing on issues impacting our standard of living

Research published by the National Youth Council of Ireland last week showed that more than 7 in 10 young people aged 18-24 are considering moving abroad because they think they would enjoy a better quality of life elsewhere. We asked a similar question to locals in our survey and more than 50% of Killarney locals said that either they, or someone they know, is considering moving abroad. This is a sad indictment of our country today.

The pace of housing delivery is dampening young people’s hopes of owning their own home and is even making renting unaffordable. It is not just impacting the youth however, I know of business owners in Killarney where housing shortages are impacting their ability to attract and retain talent, Businesses can’t afford to pay them a wage that allows them to comfortably rent and live in Killarney.  

At the start of September we were reading about a major teacher shortage across the country. Graduate múinteoirí are now ditching Ireland for the Middle-East where their accommodation is often subsidised and their take-home-pay benefits from a largely tax-free society. 

This Wednesday we witnessed a staff walk out at UHK in protest of a recruitment ban in place by the HSE. Reports claim that there are over 90 clerical positions waiting to be filled at the hospital. It is no wonder with all of these added pressures that our nurses and doctors are heading Down Under for warmer weather and better pay and while you couldn’t begrudge them, the drain of health workers in Ireland is leaving those left behind working in stressful and sometimes dangerous conditions.  

It’s the uncertainty

The economy is in a strange place at the moment, we are not sure if it is growing, slowing or shrinking. It kind of feels like we are dangling off the edge of a cliff and one big gust of wind could  push us over the edge. The preferred outcome is that we will be pulled back to safer ground but can this government gets to grips with the major issues impacting our standard of living and get the cost of living down to a more tolerable level?


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