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New tourism strategy on the cards for Kerry

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By Michelle Crean

 

A new marketing and communications agency - with a Kerry woman at the helm - has been appointed to develop tourism in Kerry following the devastating impact of COVID-19 on the industry.

Kerry Tourism Industry Federation (KTIF) this week announced, that O'Connell Marketing, founded by Jean O'Connell from Currow, has won the contract after a competitive tendering process.

The O'Connell Marketing team will, in conjunction with the KTIF marketing group and oversight from the KTIF board and Kerry County Council, strategically develop and implement an integrated marketing and communications plan for 'Discover Kerry', the consumer-facing brand for county Kerry.

The agency specialises in working with different tourism, hospitality and destination brands with a focus on both the domestic and international markets. Jean and her team have offices in Wexford and Kerry but work remotely across Ireland and further afield on a variety of projects. The creative team are diverse with expertise in brand development, consumer and industry engagement, strategic marketing and digital communications.

“We are thrilled to have won the marketing and communications contract for ‘Discover Kerry’," Jean said. "Kerry is my home county, and I love spending time at home with my family rediscovering the stunning scenic landscapes and the variety of tourism businesses Kerry has to offer. I am very aware of the devastating impact COVID-19 continues to have on the industry and my team and I look forward to working with all stakeholders involved in 'Discover Kerry' to boost county Kerry's tourism recovery."

KTIF as the representative body for tourism in Kerry is an alliance of all parties, including industry bodies, chambers of commerce and local tourism groups.

[caption id="attachment_35991" align="alignleft" width="198"] Pat O'Leary. Photo: Don MacMonagle[/caption]

Pat O'Leary, Chairperson of KTIF, would like to extend his thanks to the Board and the voluntary marketing group. He would particularly like to acknowledge the support and co-operation received from Kerry County Council, South Kerry Development Partnership (SKDP), North, East, West Kerry Partnership (NEWKD) and the department of Rural Community Development in this process.

“On behalf of KTIF, I am delighted to welcome the team at O'Connell Marketing on board, and we look forward to working with them in the promotion of our beautiful county as the premier tourism destination. This applies not only to domestic and international tourists but also to our own community who live and work in the county,” Mr O'Leary said.

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Artists invited to showcase work at Wine and Art night

It’s back – and not before time – the hugely popular Killarney Rotary Club evening of Wine and Art will return this November. The pandemic enforced its absence and now […]

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It’s back – and not before time – the hugely popular Killarney Rotary Club evening of Wine and Art will return this November.

The pandemic enforced its absence and now every effort is being made to make up for lost time.

Widely regarded as one of the social highlights of the year in Killarney, this year’s gathering will take place in the Great Southern Killarney on Wednesday, November 30, commencing at 7.15pm.

Tickets, which will be available at the door, are priced at €20 and all proceeds raised on the night will go to deserving local charities and community organisations.

Over the years the evening of wine and art has raised tens of thousands of Euro for great causes and the 2022 proceeds will be of enormous benefit to the chosen groups.

This year, once again, the event is being held in association with Daly’s SuperValu and supported by Killarney Brewing and Distilling Company.

Rotary Club President, Rayla Tadjimatova, has appealed to all artists who might like to showcase their work on the night to get in touch with club members, as soon as possible, to guarantee inclusion.

“We are reaching out not only to artists who have supported the event in the past but to any new artists who wish to take the opportunity to place their work in front of a very appreciative local audience of up to one thousand people on the night,” she said.

Those interested should email killarneyrotaryclub@gmail.com as soon as possible.

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Gardai seek whereabouts of missing Kerry teen

Gardaí are asking the public for their help in locating a 15-year-old teenager. Nicolas O’Sullivan has been missing from Ballyvelly, Tralee, since Monday (October 3). He is described as being […]

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Gardaí are asking the public for their help in locating a 15-year-old teenager.

Nicolas O’Sullivan has been missing from Ballyvelly, Tralee, since Monday (October 3).

He is described as being approximately 6ft in height, of a slim build with brown hair and green eyes. When last seen Nicolas was wearing grey tracksuit bottoms and a black hoody top. He was also carrying a black bag.

Anyone with information on Nicolas’ whereabouts is asked to contact Tralee Garda Station on 066 710 2300, the Garda Confidential Line on 1800 666 111, or any Garda Station.

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