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Muckross Creamery products coming to a SuperValu store near you soon

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Muckross Creamery products coming to a SuperValu store near you soon

By Sean Moriarty

A Muckross-based dairy farm is enjoying a new lease of life after being included in the SuperValu Food Academy which helps local food producers in market research and branding, food safety, marketing, finance and business development.

Now in its seventh year, SuperValu Food Academy is a unique food business development programme between SuperValu, Bord Bia and the Local Enterprise Offices.

The programme helps early-stage Irish food and drink businesses to get their start in the food retail sector with their first, all-important supermarket listing in SuperValu stores.

One of the Kerry food start-ups who came through the programme and who last week started to list in SuperValu stores is Muckross Ice Cream which is produced by Muckross Creamery.

Founded by fifth-generation dairy farmer John Fleming, who has diversified the family farm business in Killarney, Muckross produces a delicious range of ice cream using its own fresh milk, fresh cream and free-range eggs.

Before the “big bang” as John called the lockdown, Muckross Creamery, was supplying hotels like the Great Southern and The Brehon as well as the cinema and tourist attractions like the Killarney Brewing Company and Dinish Cottage.

Selection for the Academy could not have been at a better timed and he started supplying Daly’s SuperValue just as the first wave of re-starts were coming into operation.

“We started selling to the public last June and, as time went on, we caught a few breaks before the big bang,” John told the Killarney Advertiser. “We have been in Daly’s now for two weeks and hoped to be in Garvey’s in Tralee and Castleisland by now, we hope that will happen this week or next week, but Daly’s is going so well we have been just about coping with that. The timing could not have been better and the programme is so good, we would have learned a lot about marketing and social media even if were not selected.”

SuperValu is looking for additional food start-ups in Kerry to join its Food Academy programme, interested parties contact your Local Enterprise Office for an application form on www.localenterprise.ie by Friday, June 26.

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Beaufort Film Night returns with screening of Cinema Paradiso

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Beaufort Film Night will return on Friday, June 12, with a screening of the Italian classic Cinema Paradiso at Kilgobnet National School.

Directed by Giuseppe Tornatore, the film follows Salvatore, a successful film director who returns home to Sicily for the funeral of his childhood friend and mentor, Alfredo, the local cinema projectionist.

The movie won the Oscar for Best Foreign Language Film, five BAFTA Awards, and the Grand Prize of the Jury at the Cannes Film Festival. It features a soundtrack by composer Ennio Morricone.

The screening will begin at 8:30pm at Kilgobnet National School (Eircode V93 DW26). Admission is €8, with cash-only entry as there are no card payment facilities. Proceeds will cover the motion picture licence fee. The film is rated PG and will screen in Italian with English subtitles.

Beaufort Film Night is a non-profit community organisation run by local film enthusiasts. The group aims to screen cultural English and international language films that do not typically receive a general release in Kerry.

The initiative is supported by the Kerry County Council Arts Office and works in conjunction with Access Cinema.

Organisers extended their thanks to Kilgobnet National School for providing the venue. More details can be found on the Beaufort Film Night Facebook page.

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Wallace Arnold coach drivers return to Killarney

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Wallace Arnold coach drivers return to Killarney


A group of 26 former coach drivers, wives, and friends from the Wallace Arnold tour company returned to Killarney over a recent weekend.


The group travelled from Holyhead to Dublin in a restored Wallace Arnold coach, staying at the Killarney Towers Hotel for three nights.
During the visit, the group drove the vintage coach to local landmarks, including Kate Kearney’s Cottage and Muckross House, before returning to town ahead of the Kerry versus Donegal match. The itinerary also included a trip around the Ring of Kerry.
The trip allowed the former drivers to reconnect and reminisce about their years touring Ireland. Organiser Bob Adams said that the vintage coach drew attention from local residents along the route.
The group noted the absence of several former colleagues who could not travel due to health reasons, including veteran driver Hilton Caldwell who is well known in Killarney.

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