News
London-based company promotes Kerry tourism
DON'T WALK BY: Glencar Construction Ltd's poster advertising the Reeks region on a building site in Southwark, London.
London commuters are being enticed to visit Kerry’s Reeks District thanks to an innovative advertising partnership with Glencar Construction – a UK-based company with roots in the MacGillycuddy’s Reeks.
The construction company has donated billboards at three of its London sites to the destination marketing organisation and the slots are being used as part of a playful campaign to highlight the differences between hectic commuter life in the UK capital and the adventure and lifestyle opportunities afforded on the south-west coast of Ireland, just a 60-minute flight away.
The campaign features on sites in Southwark, Battersea and Stratford. The billboards include striking images of climbing on Beenkeragh, surfing at Inch Beach and cycling in the Gap of Dunloe.
“We may be based in the UK, but both our company name and our family surname highlight our roots back home in Kerry,” Glencar Construction Managing Director Eddie McGillycuddy, said.
“We are delighted to donate the billboard spaces at our London construction sites in an effort to help drive visitors to the Reeks District given our obvious sentimental ties with the region.”
It is the second such campaign in London. Back in 2012, in the run up to the London Olympics, Toureeen Ltd, a company with its roots in Knocknagoshel, painted Go Kerry logos on the back of its fleet of vans.
Green light for Torc Dinis walkway
Planning approval has been granted for a long-awaited lakeside walkway and cycleway connecting Torc and Dinis inside Killarney National Park.
An Coimisiún Pleanála confirmed permission for the elevated platform project, which will complete the popular scenic loop while removing a dangerous 800-metre section along the busy N71 Killarney to Kenmare road.
Walkers and cyclists currently have to navigate narrow bends alongside heavy vehicular traffic and tour buses to complete the circuit between the Dinis and Torc car parks.
Mayor of Killarney John O’Donoghue welcomed the decision, calling it a transformative development for the region: “Since beginning in the Council in 2021, this has been one of my priorities as an issue I inherited from my predecessor Michael Gleeson, he being the first person to initially pursue the idea. I have repeatedly kept it on the agenda at Council meetings and now delighted to see we finally have positive news as this decision, which has been long overdue and eagerly awaited, will prove transformative for the area.”
Mayor O’Donoghue added: “The path, which will be on the lakeside, will offer views to rival those anywhere in the world and I have no doubt will prove very popular with locals and visitors alike. Huge credit is due to Kerry County Council and the NPWS for their co-operation on the issue. Once the decision has passed through its statutory waiting period, the design and tender stage can begin.”
The project, which will be built on a raised platform to protect the natural habitat beneath, will also be fully accessible for people with mobility issues. Killarney Chamber of Tourism and Commerce also welcomed the green light, noting that the completed loop will create a major safe attraction showcasing Muckross Lake, Dinis Cottage, and the Old Weir Bridge.
LAKESIDE PATH: An Coimisiún Pleanála has approved planning permission for a new raised walkway and cycleway connecting Torc and Dinis in Killarney National Park.
LOCAL GOLD: Terrie O’Shea, founder and owner of Killarney-based business Sorella Berries, celebrating her Gold award win at the Blas na hÉireann Irish Food Awards held in Dingle last week. Her hand-crafted chocolate covered strawberries secured the top spot in national competition, earning recognition for the local food producer on the national stage.
Green light for Torc to Dinis walkway
Green light for Torc Dinis walkway Planning approval has been granted for a long-awaited lakeside walkway and cycleway connecting Torc...
LOCAL GOLD:
LOCAL GOLD: Terrie O’Shea, founder and owner of Killarney-based business Sorella Berries, celebrating her Gold award win at the Blas...
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