News
London-based company promotes Kerry tourism
DON'T WALK BY: Glencar Construction Ltd's poster advertising the Reeks region on a building site in Southwark, London.
London commuters are being enticed to visit Kerry’s Reeks District thanks to an innovative advertising partnership with Glencar Construction – a UK-based company with roots in the MacGillycuddy’s Reeks.
The construction company has donated billboards at three of its London sites to the destination marketing organisation and the slots are being used as part of a playful campaign to highlight the differences between hectic commuter life in the UK capital and the adventure and lifestyle opportunities afforded on the south-west coast of Ireland, just a 60-minute flight away.
The campaign features on sites in Southwark, Battersea and Stratford. The billboards include striking images of climbing on Beenkeragh, surfing at Inch Beach and cycling in the Gap of Dunloe.
“We may be based in the UK, but both our company name and our family surname highlight our roots back home in Kerry,” Glencar Construction Managing Director Eddie McGillycuddy, said.
“We are delighted to donate the billboard spaces at our London construction sites in an effort to help drive visitors to the Reeks District given our obvious sentimental ties with the region.”
It is the second such campaign in London. Back in 2012, in the run up to the London Olympics, Toureeen Ltd, a company with its roots in Knocknagoshel, painted Go Kerry logos on the back of its fleet of vans.