SOME 650 of the world’s leading travel bloggers will be jetting into Kerry next year as Killarney hosts a major social media conference, TBEX Europe 2017. Announcing that Ireland has won the bid to host the prestigious and influential event, Fáilte Ireland said it would be a major boost for tourism in Ireland and is poised “to make Ireland go viral”.
The conference, which takes place from October 3-5, 2017, in the INEC, Killarney, will be the largest gathering in the world of travel bloggers and writers, new media content creators, and social media-savvy travel industry professionals. These are visitors with an online output which reaches an audience of over 300m.
A range of pre and post conference familiarisation trips are being organised for attendees, who will be in Ireland for an average of nine days. They will experience all that Dublin, Ireland’s Ancient East and Wild Atlantic Way has to offer and it is expected that Ireland will go viral as delegates post, tweet and share their experiences.
The Minister of State for Tourism and Sport, Patrick O’Donovan, today welcomed the announcement, saying: “Thanks to the efforts of Fáilte Ireland, we have won a conference which will deliver up to 650 of the world’s most influential travel bloggers to our shores with the potential to showcase Ireland to hundreds of millions worldwide. The future of tourism is very much dependent on growing our digital footprint and an event like this is a significant boost for marketing all the great assets we have on offer.”
Fáilte Ireland’s head of publicity, Ciara Sugrue, said no other event in the world offers Ireland the opportunity to meet with so many travel bloggers, traditional travel media, digital content creators, and social media influencers all at once. “This is a community with a combined reach of over 300 million and, by bringing them here, TBEX 2017 provides us with a fantastic opportunity to create the largest blogger-storm that Ireland has ever seen and put our country very much front and centre in the world’s digital shop window for travel,” she added.
It is expected that TBEX Europe 2017 attendees will primarily come from North America and Europe but there will also be a sizeable contingent present from Asia and the rest of the world. Most TBEX delegates are content creators; producers of blogs, podcasts or Web TV but approximately 20% of those in attendance include Destination Management Organizations (DMO), Travel Brands, Hoteliers, Tour Operators, Public Relations and Marketing Agencies, Traditional Media Editors and Publishers. In winning this conference bid Ireland has beaten off stiff competition from other leading European destinations including Poland and the Czech Republic.
Anticipating next year’s event in Ireland, Rick Calvert, CEO of TBEX said: "We are very excited to be coming to Ireland, for TBEX Europe. The breath-taking scenery, culture, storied history and genuine warmth of the people were all factors in our decision. We know the TBEX community will fall in love with Ireland. They will be sharing their experiences with hundreds of millions of travellers all over the world through their blogs, YouTube, traditional media and social media channels. The Fáilte Ireland team has done an amazing job so far and we are looking forward to working with them once again to produce a memorable TBEX Europe 2017."
Ireland has won the bid to host the prestigious and influential social media conference TBEX Europe 2017. Pictured above, Rick Calvert, TBEX; Cara Fuller, INEC; Mary Hartnett, Kerry Convention Bureau; Ciaran McLoone and Ciara Sugrue, Fáilte Ireland; Breffni Ingerton, INEC; Johnny McGuire and Mike Buckley, Killarney Chamber of Tourism and Commerce, with Patti Lorraine and Michele Sapp, TBEX. PICTURE: VALERIE O'SULLIVAN
Weird and wonderful insurance policies
As it is January I thought I would start the year on a light hearted note. Lloyds of London is an insurance marketplace founded in a London coffee shop over 300 years ago. Today it is the world’s leading market for specialist insurance, from large maritime risks to space satellites. Here are some of the […]
As it is January I thought I would start the year on a light hearted note.
Lloyds of London is an insurance marketplace founded in a London coffee shop over 300 years ago. Today it is the world’s leading market for specialist insurance, from large maritime risks to space satellites.
Here are some of the more interesting and obscure insurance policies put in place over the years.
· David Beckham insured his legs with Lloyds for £100m in 2006
· Dolly Parton has insured her 40dd breasts for £3.8m
· Rolling Stones guitarist Keith Richards hands are insured for $1.6m
· Michael Flatleys legs were insured for $47 Million. The policy was only in effect when he was touring and forbade him from dancing except on stage.
· James Dean took out a life policy for $100,000 just a week before his tragic death at the age of 25
· The actor Richard Burton purchased a 69.42 carat diamond from Cartier for $1.1 Million in 1969 as a gift for Elizabeth Taylor. It was the world’s most expensive diamond at the time. Once Lloyds had insured the diamond they specified that Taylor should wear it in public for only 30 days a year and even then be protected by security guards. The diamond was sold in 1978 for an estimated $5 Million which would equate to roughly $19 Million today.
· According to novelist and inventor Arthur C Clarke, director Stanley Kubrick wanted to take out insurance with Lloyds to protect himself against losses in the event that extra-terrestrial intelligence was discovered before his movie, ‘2001: A Space Odyssey’ was released. Lloyds refused to quote for this one.
Kerry to feature in new TG4 documentary on Wild Atlantic Way
Three episodes of a new ten-part TG4 series on the Wild Atlantic Way were filmed in County Kerry. The series, which started last Wednesday night this week, and continues every Wednesday for the next nine weeks, follows the Wild Atlantic Way from Donegal to Kerry. In this series ‘An Cósta Thiar’, presenter Áine Ní Bhreisleáin gains […]
Three episodes of a new ten-part TG4 series on the Wild Atlantic Way were filmed in County Kerry.
The series, which started last Wednesday night this week, and continues every Wednesday for the next nine weeks, follows the Wild Atlantic Way from Donegal to Kerry.
In this series ‘An Cósta Thiar’, presenter Áine Ní Bhreisleáin gains an insight into the culture, challenges and benefits of living by the Atlantic and to find out if seawater still flows through the veins of its coastal communities.
On her travels, Áine will meet with the people of the coast, both young and old. She will spend time in the company of people who live and work by the sea, learning more about the attraction of these areas, and this life, through their eyes, stories and experiences. She will meet those communities and people who have a strong affinity with the coast and the sea, through new businesses, traditional livelihoods, recreational activities, ecology, birdwatching, eco-tours, swimming, boats (of all kinds) and more.
Áine began her journey at home in Gaoth Dobhair and heads to the wilds of Árainn Mhóir on the second leg of journey.
The third show platforms south Donegal while in week 4, Áine heads to the beautiful Achill Island.
Half way through her journey from Donegal to Kerry, Áine is in Carna in Conamara while in the the sixth programme, Áine continues her journey on the Galway coast, this time in Cois Fharraige
Áine visits Inis Oírr in the seventh programme, the smallest of the three Oileán Árainn, to explore how life has changed for islanders in recent generations through fishing, farming, tourism and sport.
In programme eight, Áine continues her journey, heading for the West Kerry coastline this time around, rowing with a local musician, Breanndán Ó Beaglaoich, a boatbuilder Eddie Hutch and even All-Ireland champions in Cumann Rámhaíochta an Daingin. She investigates the attraction of sea swimming for local women with local group ‘Snámh for the Soul’ goes foraging and paddleboarding with a woman who lives and breathes the sea and all it has to offer, Susan Feirtéar.
In the penultimate programme, Áine continues on her journey around the Corca Dhuibhne coast, exploring the history of trade in An Daingean with Brenda Uí Shúilleabháin and how the coast inspires artists with the talented Tomáisín Ó Cíobháin. She takes a class with local yoga instructor, Ails Ní Chonchúir and heads out to sea with local guide, Eoghan Ó Slatara, to learn about the islands on the west Kerry coast and she tastes some local seafood but she has to cook it first at the Dingle Cookery School.
Áine ends her journey in Uíbh Ráthach, in South Kerry. She gains a different perspective on the sea while snorkling with Gráinne Ní Ailín from Sea Synergy and surfing with Cian O’Connor, explores the long history of this coastal community from the time of the Milesians with poet and historian, Paddy Bushe, and learns about the Seine boat with a local TikToker, Séaghan Ó Suilleabháin, better known as The Kerry Cowboy, and is there a better way to finish her journey than a first visit to the majestic Sceilg islands?
Weird and wonderful insurance policies
As it is January I thought I would start the year on a light hearted note. Lloyds of London is...
Kerry to feature in new TG4 documentary on Wild Atlantic Way
Three episodes of a new ten-part TG4 series on the Wild Atlantic Way were filmed in County Kerry. The series,...
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