Killarney has been announced as the host destination for the 2024 Global Incentive Summit, an event that will bring together 170 of the world’s leading incentive travel professionals, to participate in one-on-one appointments and networking activities.

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The summit will showcase Kerry as an iconic, diverse and green destination for global incentive programmes and has the potential to generate €6.3m in revenue for the region. The news was announced at this year’s Global Incentive Summit in Portugal on 8th November.

Incentive travel is a management tool that uses exceptional travel experiences to recognise employee performance. The incentive travel market is extremely lucrative with delegates estimated to be worth more than three times the value of a leisure visitor. Fáilte Ireland, in partnership with Tourism Ireland, The Europe Hotel & Resort and Kerry Convention Bureau led the bid to bring the summit to Ireland. The Europe Hotel & Resort was chosen as the venue to host the summit’s attendees, including 65 North American incentive travel buyers and 90 international incentive travel suppliers. 

“We are honoured to be the chosen venue to host Global Incentive Summit in 2024. Kerry is Ireland’s premier regional tourist destination and offers spectacular scenery and unique experiences for programme participants during their visit to the Emerald Isle. The Europe Hotel & Resort is committed to working with Fáilte Ireland and The Kerry Convention Bureau in positioning Ireland and Kerry as a leading incentive destination, and we look forward to welcoming the attendees to Killarney in 2024,” said Michael Brennan, Managing Director of the Europe Hotel and Resort.