News
Kerry’s stunning scenery beamed into 1m British homes

Kerry's stunning scenery provided a beautiful backdrop for ITV series 'The Car Years' which was viewed by over one million British people last week.
Images of the county and the Wild Atlantic Way were beamed into their homes in the new season of the popular TV series when episodes one and two aired on ITV4 on Tuesday evening.
The eight-part series was filmed entirely along the Wild Atlantic Way and was supported by Tourism Ireland. Over the eight episodes – which focus on eight classic motoring years – the show’s presenters, Vicki Butler-Henderson and Alex Riley, each select a car that they believe is worthy of being crowned the best classic car of that particular year.
Viewers saw the classic cars being put through their paces on some of the most picturesque driving routes along the Wild Atlantic Way – including the Ring of Kerry and the Conor Pass while Vicki and Alex visit the Kilgarvan Motor Museum.
“Tourism Ireland was delighted to support the production of the latest series of 'The Car Years'," Julie Wakley, Tourism Ireland’s Head of Great Britain, said.
"It’s a great way to shine a spotlight on the Wild Atlantic Way – highlighting our picturesque driving routes and spectacular scenery. It will help ensure that Ireland stays front-of-mind with prospective visitors and remind viewers across Britain that the Wild Atlantic Way is a great choice for a driving holiday.”
Publicity and broadcasts like this are a key element of Tourism Ireland’s programme of activity, to encourage travellers in Britain, and elsewhere around the world, to put Ireland on their holiday wish-list, she added.
News
Strong connections made at tourism tradeshow
Many significant business deals were signed at this year’s Meitheal – Ireland’s largest and most important trade event for the tourism industry. Held in the INEC, 450 Irish businesses pitched to over 230 international […]

Many significant business deals were signed at this year’s Meitheal – Ireland’s largest and most important trade event for the tourism industry.
Held in the INEC, 450 Irish businesses pitched to over 230 international buyers from 17 countries at Fáilte Ireland’s flagship trade event.
Running since 1975, Meitheal is organised in partnership with Tourism Ireland to provide Irish tourism businesses with the opportunity to sell directly to top international buyers and tour operators.
The best of what is on offer across Ireland’s Hidden Heartlands, Ireland’s Ancient East, the Wild Atlantic Way and Dublin, were showcased with the aim of being scheduled on the itineraries of the global tour operators.
Key themes and trends emerging this year are sustainable travel options, immersive outdoor experiences and festivals.
Speaking about the importance of developing a future pipeline of tourism business, Paul Kelly, CEO of Fáilte Ireland, said that “creating a strong pipeline of future business is key for the recovery of tourism”.
“Seeing the demand for the Irish tourism product with international buyers at Meitheal is fantastic. Each international buyer represents tens of thousands of possible visitors to Ireland, and their business will be hugely important for tourism and hospitality businesses, communities, and destination Ireland as we continue to work towards recovery,” he said.
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Outdoor dining area officially opens in town
A new outdoor dining space at Kenmare Place was officially opened today (Wednesday). The project, which was supported with €605,000 in funding from Fáilte Ireland under the Local Authority Weatherproofing and […]

A new outdoor dining space at Kenmare Place was officially opened today (Wednesday).
The project, which was supported with €605,000 in funding from Fáilte Ireland under the Local Authority Weatherproofing and Outdoor Dining Infrastructure Scheme, provides an attractive outdoor dining option for locals and visitors to Killarney.
“This is a really wonderful addition to Killarney’s tourism infrastructure and will prove a great asset throughout the year and particularly during the forthcoming tourist season,” said Cllr Kelleher, Cathaoirleach of the Killarney Municipal District, who did the honours.
“One of the effects of the recent pandemic was the need to utilise and maximise outdoor dining options and this infrastructure shows what can be achieved in an imaginative way. It will greatly enhance Killarney’s reputation as a destination for top quality tourism experiences.”
The project has been operational since last October but the official opening was timed to coincide with the Meitheal 2023 tourism industry showcase that was organised by Fáilte Ireland at the INEC this week.
“It is fantastic to see Killarney’s outdoor dining infrastructure being so well received by trade and visitors alike,” Miriam Kennedy, Head of Wild Atlantic Way at Fáilte Ireland, said.
Councillors in the Killarney Municipal District approved planning permission for the infrastructure which was completed by Daniel Canty Construction.