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In the frame for the great escape

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A NEW brand identity has been launched to market County Kerry at home and abroad. With the theme of ‘Kerry – Your Natural Escape’ – the Destination Kerry brand includes icons, imagery and messaging for use on all multiple platforms and highlights some of the top attractions and characteristics which attract visitors to Kerry as well as promoting the unique visitor experience on offer.

The new brand – which is one of the key actions in the County Kerry Tourism Strategy and Action Plan – was launched at Killarney House by the Minister of State at the Department of Transport, Tourism and Sport, Brendan Griffin, on Friday

Describing the launch of the new brand identity as a hugely significant day for Kerry, the Cathaoirleach of Kerry County Council, Cllr John Sheahan, described Kerry as “an inspirational place that stimulates all the senses” with its “majestic mountains, picturesque lakes and rivers, a dramatic coastline, and traditional towns and villages”.

Kerry County Council chief executive Moira Murrell said the development of a strong brand identity for Kerry is an objective of the County Kerry Tourism Strategy and Action Plan which was published by Kerry County Council in 2016.

“Marketing and promoting our wonderful county is absolutely critical in a competitive international market. But to do that, you need to have a very clear, attractive and resilient brand which stands out from the crowd,” she said.
 


 
Above: Mary Rose Stafford, Fáilte Ireland board member, John Griffin, Tourism Officer, Kerry County Council, Declan Murphy, Fáilte Ireland. Pic: Valerie O'Sullivan

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National Award for Rathmore retailer

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Pictured at the national XL Retailer of the Year Awards 2026 at the Hodson Bay Hotel, Westmeath, are Kieran O’Keeffe (XL Rathmore), who was presented with the Best Promotional Activity Award by Paudie Mulhare (XL Development Manager). The local business was recognised for its outstanding industry excellence and commitment to the Rathmore community following a comprehensive independent audit of stores nationwide.

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Fashion extravaganza added to annual FleskFest line-up

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A brand-new fashion extravaganza has been added to this year’s Glenflesk festival celebrations, promising an evening of style, music, and culinary entertainment.

The Summer Soirée in the Marquee will take place on Friday, June 19, at the Barraduff Community Field.

The event kicks off at 6pm with a prosecco reception and light bites on arrival, with the main programme scheduled to begin at 7pm.

Well-known broadcaster Brendan Fuller will host the evening, guiding guests through a varied line-up of live acts and demonstrations.

Food enthusiasts can look forward to a live culinary experience by Head Chef Chad Byrne, who will showcase creative dishes using fresh local ingredients while sharing practical cooking tips for the home.

Fashion and beauty will take centre stage later in the evening.

Experts Mary O’Donnell and Kerry O’Connor will host dedicated style segments, providing summer inspiration and showcasing on-trend looks from leading regional retailers, including Killarney’s Scarlett Boutique and Kenmare Cashmere.

Live music throughout the night will be provided by local performer Jack Patrick Healy, delivering his signature mix of high-energy piano and vocals to the marquee crowd.

In addition to the main stage entertainment, the event features handcrafted cocktails mixed by a professional mixologist, a fully licensed bar, and multiple spot prize giveaways. A dedicated prize for the Most Stylish Lady on the night includes a one-night stay at The Europe Hotel and Resort.

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