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SPONSORED: How Arvoia is changing the hospitality industry

Technology is revolutionising a lot of different industries, making it easier than ever for businesses to reach their target market and give consumers a better experience.
One Killarney-based tech company, Arvoia, is looking to change the hospitality industry. Arvoia was founded in 2014 and aims to use artificial intelligence (AI) to give hoteliers the best chance of increasing customers as well as engagement and revenue.
Rather than just listing room rates by price, the AI-powered platform develops an understanding of each guest's demands in real-time. It then uses this to adjust the hotel's booking engine and website appropriately to prioritise the most relevant rooms, hotel amenities, and content for each potential guest.
This booking engine is already driving greater direct bookings at hotels such as in the UK and Ireland. In one example, the Dalata Hotel Group in Ireland has experienced a steady increase in its average booking value per guest as well as the conversion rate for potential guests over the first three months of deployment.
What is Artificial Intelligence?
Artificial Intelligence, in its most basic form, is a field that combines computer science with large datasets to solve problems. While the term may conjure up images of sentient robots from science fiction, the reality is that AI is increasingly being used in our lives.
AI is also used to describe a number of sub-fields, such as machine learning and deep learning. Artificial Intelligence algorithms are used in these areas to develop expert systems that make predictions based on input data.
In this sense, AI can be incredibly useful for businesses, as predicting the behaviour of potential customers is invaluable. This is what companies such as Arvoia aim to do, giving hotels more information about potential guests and working out what their needs are. This then provides a personalised booking experience. The company is expanding across Europe and also aims to offer its AI platform to US hotels in 2022.
What's next for Arvoia?
Arvoia collects more than two billion data points across a range of different industries. This includes the hospitality sector as well as travel and mobility. The end result is an AI tool that can be applied to a lot of different businesses. For now, the focus is on hospitality, especially after it recently appointed John Burns to its board of advisors.
As a veteran of the hospitality business, John has worked for multinational hotel brands such as Hyatt and Ramada. In addition, he has plenty of experience working for technology companies such as THISCO (now Pegasus Solutions) and INTRICO over 40 years of his career. He was recognised as one of the 10 hospitality gurus influencing the travel industry by Lodging Magazine and is a member of the HFTP's International Hospitality Technology Hall of Fame.
The platform is unique from other hotel booking platforms such as booking.com in that it gives hotels independent access to the tools. This means that hotels themselves can make the most of the AI, rather than losing out on revenue to a third-party service.
The AI platform, according to Mike Webster, CEO of Arvoia, is "the world's most advanced AI solution for hoteliers," citing the service's spread throughout European properties. "It has resulted in increased direct customers, revenue, and guest happiness without requiring the hotel to invest in new technology," he explained.
While the hotel industry is the main focus of Arvoia right now, the Killarney-based company could yet move to other sectors too. Restaurants, travel agencies, and airlines could all benefit from AI-powered tools. As the demand for this technology increases, the future looks bright for Arvoia.
News
World Rally Champion Phil Mills’ Killarney visit
Former World co-driving champion Phil Mills will be one of the guests of honour at a special Killarney and District Motor Club event next month. The club is celebrating Prodrive’s […]

Former World co-driving champion Phil Mills will be one of the guests of honour at a special Killarney and District Motor Club event next month.
The club is celebrating Prodrive’s association with the Rally of the Lakes on October 14.
The legendary British motorsport preparation firm was responsible for building some of the most iconic associated with the local rally.
The celebration, which will raise funds for the Jack and Jill Foundation, will be hosted by the voice of Irish motorsport Alan ‘Plum’ Tyndall.
Welshman Mills, who won the 2003 World Rally Championship, alongside Petter Solberg has confirmed his attendance at the Killarney Racecourse-based event.
He is just one of many superstars attending the showcase.
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“Accompanying the stars will be a collection of iconic Prodrive machinery, ranging from the BMW E30 M3, all the way through to the Subaru Group A and World Rally Cars the 1990s and early 2000s,” said Killarney and District Motor Club vice chairman and organiser Mike Shea.
“All proceeds of this event will go directly to the Jack & Jill foundation helping provide support and special care to children across the country and is a once in a lifetime event.”
This event is in association with: Lyons of Limerick; C.Wharton Tool Hire Ltd; BG Motors Ltd; Castleisland Tyre Centre; Aherns Motor Group; Reen’s Rathmore Peugeot; KC Print and Moriarty’s Central Car Sales
News
National Park Autumn talks series 2023
The National Parks and Wildlife Service will run a series of talks on Thursday nights in October and November. Beginning on October 5 until November 16 the six-meeting programme will […]

The National Parks and Wildlife Service will run a series of talks on Thursday nights in October and November.
Beginning on October 5 until November 16 the six-meeting programme will cover everything for the nature within the national park to the history of Killarney and its surrounding areas.
The opening lecture, by the NPWS’s Eamon Meskell will tell the story of the White-Tailed eagle in Killarney.
The following week, local historian, Owen O’Shea will deliver a speech on the Civil War in Kerry.
The final October talk is scheduled for October and its topic is the fungi growing in the park.
The lectures resume in November, on November 2, John Breen will talk about the various ant species in the park, the following week will feature a talk on the McShain family’s contribution to the town.
The final meeting, on November 16 covers the Blasket Islands, past present and future.
All events take place at Killarney House at 8pm – free admission but limited seating.
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