Technology is revolutionising a lot of different industries, making it easier than ever for businesses to reach their target market and give consumers a better experience.
One Killarney-based tech company, Arvoia, is looking to change the hospitality industry. Arvoia was founded in 2014 and aims to use artificial intelligence (AI) to give hoteliers the best chance of increasing customers as well as engagement and revenue.
Rather than just listing room rates by price, the AI-powered platform develops an understanding of each guest's demands in real-time. It then uses this to adjust the hotel's booking engine and website appropriately to prioritise the most relevant rooms, hotel amenities, and content for each potential guest.
This booking engine is already driving greater direct bookings at hotels such as in the UK and Ireland. In one example, the Dalata Hotel Group in Ireland has experienced a steady increase in its average booking value per guest as well as the conversion rate for potential guests over the first three months of deployment.
What is Artificial Intelligence?
Artificial Intelligence, in its most basic form, is a field that combines computer science with large datasets to solve problems. While the term may conjure up images of sentient robots from science fiction, the reality is that AI is increasingly being used in our lives.
AI is also used to describe a number of sub-fields, such as machine learning and deep learning. Artificial Intelligence algorithms are used in these areas to develop expert systems that make predictions based on input data.
In this sense, AI can be incredibly useful for businesses, as predicting the behaviour of potential customers is invaluable. This is what companies such as Arvoia aim to do, giving hotels more information about potential guests and working out what their needs are. This then provides a personalised booking experience. The company is expanding across Europe and also aims to offer its AI platform to US hotels in 2022.
What's next for Arvoia?
Arvoia collects more than two billion data points across a range of different industries. This includes the hospitality sector as well as travel and mobility. The end result is an AI tool that can be applied to a lot of different businesses. For now, the focus is on hospitality, especially after it recently appointed John Burns to its board of advisors.
As a veteran of the hospitality business, John has worked for multinational hotel brands such as Hyatt and Ramada. In addition, he has plenty of experience working for technology companies such as THISCO (now Pegasus Solutions) and INTRICO over 40 years of his career. He was recognised as one of the 10 hospitality gurus influencing the travel industry by Lodging Magazine and is a member of the HFTP's International Hospitality Technology Hall of Fame.
The platform is unique from other hotel booking platforms such as booking.com in that it gives hotels independent access to the tools. This means that hotels themselves can make the most of the AI, rather than losing out on revenue to a third-party service.
The AI platform, according to Mike Webster, CEO of Arvoia, is "the world's most advanced AI solution for hoteliers," citing the service's spread throughout European properties. "It has resulted in increased direct customers, revenue, and guest happiness without requiring the hotel to invest in new technology," he explained.
While the hotel industry is the main focus of Arvoia right now, the Killarney-based company could yet move to other sectors too. Restaurants, travel agencies, and airlines could all benefit from AI-powered tools. As the demand for this technology increases, the future looks bright for Arvoia.
Leona named PRO of the year
By Sean Moriarty She is best known for promoting the county’s GAA news – and now Leona Twiss has been rewarded for her efforts. The Gaelic Games Writers’ Association named […]
By Sean Moriarty
She is best known for promoting the county’s GAA news – and now Leona Twiss has been rewarded for her efforts.
The Gaelic Games Writers’ Association named Leona as its Public Relations Officer of the Year at an awards ceremony at Iveagh Gardens in Dublin on Friday night last.
Leona has been the PRO for Kerry GAA for the last five years but will have to step down this year due to County Board rules.
“I was speechless, it was wonderful to get PRO of the Year but I am only as good as the team around me and this success is attributed to the hard work of the entire PR team at Kerry GAA,” she told the Killarney Advertiser.
As well as her busy schedule managing the media affairs for the Kerry County Board, Leona is also principal at Cullina National School in Beaufort.
Any victory for Ukraine is important!
By Natalya Krasnenkova On the eve of the final of the 2022 Eurovision Song Contest, President Zelensky said “Ukrainians need victory – big and small”. That is why Ukrainians who […]
By Natalya Krasnenkova
On the eve of the final of the 2022 Eurovision Song Contest, President Zelensky said “Ukrainians need victory – big and small”.
That is why Ukrainians who gathered around the world on Saturday night were waiting for Ukraine’s win in the song contest, just like the victory in the war.
The Ukrainians from the Innisfallen Hotel were waiting for that too and the overall winner, Ukrainian band Kalush Orchestra, caused a real emotional storm in the hall!
“After my country’s victory at Eurovision, I felt proud, cried, laughed and couldn’t believe it. I am also grateful to everyone who voted for us, because this victory shows how much most European countries support us,” Iryna Melnychuk said.
“Voting around the world for Ukraine gives us hope for support from the world community not only in the Eurovision Song Contest,” said Stepan Krasnenkov.
The Ukrainian band Kalush Orchestra received the highest number of points from the audience during the entire existence of the competition: 439 points from the audience, 192 points from the professional jury. In the end – 631 points, which brought Ukraine victory.
Also, thanks to the Kalush Orchestra, the whole world now knows about the humanitarian catastrophe in Mariupol and the Azovstal enterprises, where wounded Ukrainian soldiers and civilians are under blockade without food, water and medicine.
After their performance, Kalush Orchestra addressed the audience from around the world with a request to save the defenders of Mariupol, who are at the Azovstal plant.
“Please help Ukraine, Mariupol! Help Azovstal! Right now!” – the band called.
After these words, search queries for Azovstal and Mariupol took off on the Internet as people were looking for what they meant.
Irish Eurovision contestant Brooke also sang it and the whole world sings the song of the winners ‘Stefania’.
Leona named PRO of the year
By Sean Moriarty She is best known for promoting the county’s GAA news – and now Leona Twiss has been...
Any victory for Ukraine is important!
By Natalya Krasnenkova On the eve of the final of the 2022 Eurovision Song Contest, President Zelensky said “Ukrainians need...
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