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Heart-warming Kerry ad viewed 56,000 times

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Adam Moynihan

An inspirational advert co-starring Kerry footballer David Clifford has been viewed 56,000 times on Facebook this week.

The ad, which was commissioned by the Kerry GAA Store, portrays a young boy trying on a Kerry jersey under the watchful gaze of his mother. As soon as he puts on the green and gold he transforms into Young Footballer of the Year David Clifford, perfectly encapsulating every young boy’s dream of becoming a Kerry footballer.

The video has proved to be a hit on Facebook where it has been shared 637 times at the time of going to print. Store manager and former Kerry star Seán O’Sullivan, who also makes a cameo appearance in the ad, is pleased with how the video has been received.

“We just wanted to try something different in terms of our social media,” he said. “We haven’t done anything like this before so we’re delighted with the way it came out. There has been a fantastic reaction. David is a young man in demand but in fairness to him, the minute we put it to him what we wanted to do, he was on board straight away.”

Seán also hailed the performance of the real star, young Fionn McGillicuddy who stole the show with his impressive acting skills.

While Seán admits that there is no guarantee that Facebook views will translate to sales, he is hopeful that it will have a positive impact heading into the Christmas period.

“It has people talking about the store and talking about the Kerry jersey. If that leads more to people coming in the door, it was well worth it.”

The four-time All-Ireland winner, who recently took the reins from Niall ‘Botty’ O’Callaghan at popular Outlet Centre store, was quick to praise Chris McGillicuddy and his team at the Brand Geeks who organised the production of the video and the talented Stephen O’Donoghue of Stephen O’Donoghue Wedding Films who recorded it.

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Lissi’s love of nature nets prize

After a successful launch year in the Isle of Man in 2020, ‘The Young Nature Blogger 2021’ went international as Kerry Biosphere and Dublin Bay Biosphere joined the competition. Open to anyone under 21, entrants were asked to write up to 500 words about their favourite experience or place in nature. Each Biosphere participating awarded […]

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After a successful launch year in the Isle of Man in 2020, ‘The Young Nature Blogger 2021’ went international as Kerry Biosphere and Dublin Bay Biosphere joined the competition.

Open to anyone under 21, entrants were asked to write up to 500 words about their favourite experience or place in nature.

Each Biosphere participating awarded local prizes with the top entry from each being submitted to the international competition between the three.

This week the two judges for the international element Author Dara McAnulty and Professor Martin Price, Chair of the UK Man and the Biosphere Committee, have unanimously chosen ‘The Otter’ by Lissi Nickelsen (Kerry) as winner of the inter-Biosphere Young Nature Blogger 2021.

“I absolutely love the observational detail in this piece,” Dara McAnulty, author of ‘Diary of a Young Naturalist’ and the youngest ever winner of The Wainright Prize for nature writing said:

“You can really feel that breathless excitement and tension of seeing an otter. The drawing shows how multimedia can be used to great effect in a blog.”

Professor Martin Price added that it “is a beautifully written blog about a very special encounter”.

“I really get the feeling of what Lissi observed so carefully, and her joy about spending time with an otter! And the drawing is wonderful too!”

Lissi will receive a young naturalist writing set from Dara McNulty, a framed otter picture from Wildlife photographer Vincent Hyland, Wild Derrynane, and a family kayak trip in the Kerry Biosphere.

The winning entry can be read on the Kerry Biosphere website www.kerrybiosphere.ie/news.

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The only certainty is uncertainty

By Michael O’Connor    “History is just one damn thing after another” – Arnold Toynbee Late last week, the emergence of a new COVID-19 variant in South Africa sent shockwaves worldwide, upending what had been a reasonably quiet week for the stock market. On Friday last, a steep sell-off left the S&P 500 and the […]

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By Michael O’Connor   

“History is just one damn thing after another” – Arnold Toynbee

Late last week, the emergence of a new COVID-19 variant in South Africa sent shockwaves worldwide, upending what had been a reasonably quiet week for the stock market. On Friday last, a steep sell-off left the S&P 500 and the Nasdaq down 2.2% and 3.5%, respectively.

This 147th twist in the pandemic tale got me thinking about how much we think we know when really, we know nothing at all.

At the start of the year nobody would have predicted that 2020 would have played out the way it did. Very few would have predicted that 2021, with promising vaccines and a return to normality would have represented so little change, but here we are.

Everyone loves to pretend like they fully understand what this all means and what will happen next. I get it; who doesn’t love the warm cozy allure of certainty. We all want to exist in a world where we know what lies around the corner.

History is a perpetual stream of mistaken opinions and unpredictable outcomes, but the predictions won’t stop. People will cast their views with deluded certainty about what to expect next by extrapolating the current conditions out into the future, but the current conditions aren’t a constant, and the game is always changing.

Unfortunately, the reality is, nobody knows what’s next, and the sooner you can discard any naive sense of conviction, the easier it will be in both life and investing. While this statement may seem morbid on the surface, loosening our grip on our need for certainty can be liberating.

Remember, while it is important to have expectations and predictions, predictions are not fact, and you will be wrong. Not always, but you will be wrong, so try not to be overly tethered to your current version of the truth.

Lean into the uncertainty

Accepting that nothing is certain can often be cast as an impotent statement in a world obsessed with knowing all the answers.

In an industry where uncertainty is the ultimate enemy, telling investors to submit to it is often met with disdain, but accepting the inevitability of uncertainty is so important if you want to avoid going stir crazy as you try and hold for the long term.

Of course, discarding uncertainty is easier said than done. Worrying about factors beyond our control is an inherent part of the human condition. However, simply being aware that the game is not predictable and nobody truly knows the final outcome may help you reduce your craving for certainty.

My advice

Stop reaching for perfection in a world of constant uncertainty. Stop obsessing about making the right decision one hundred percent of the time. Even the best investors in history have had their fair share of howlers. Ultimately you just need to be right more often than you are wrong.

The solution

Create an investment portfolio centred around what you believe to be the most probable outcome based on available information and incorporate enough diversification to function as a buffer.

In a world where anything is possible, all you can do is focus on what is most probable, allow for a margin of error to support you when your assumed outcomes don’t play out and simply let go of the rest.

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