News
Get ahead of the competition

By Ted Healy of DNG TED HEALY
So, we have all heard that spring and autumn are the best times to sell your home, haven’t we? This simply isn’t the case all of the time.
If a large proportion of would-be sellers are “waiting till spring” to go to the market, why then wait to copy them when competition is at its highest?
The myth that spring and autumn are the best times to sell your home can be misleading. It is based on the assumption that families aren’t looking to move around Christmas, and are all on holidays in the summer!
These traditional selling periods have gone out the window in recent years and here is why:
Less Competition
Fewer properties on the market will result in increased viewings of your home. As stock levels remain low, interest levels remain high. Don’t wait to join the competition – get out ahead of them.
Holiday Activity
The Christmas holiday season is a time people take stock for the year ahead. Decisions are made at home by the fire. Buyers do not take time off house hunting during the holidays, viewing activity can actually increase, predominantly online. Online property hits can increase over the festive season so make sure your agent has a strong online presence.
Returning home for Christmas
It is always great to see familiar faces over the festive season, faces you may only see once a year. Ask yourself how many of them may be considering a move home in the next year. Put yourself in the shop window and don’t miss out on potential buyers.
So, for anyone contemplating selling in the spring, perhaps it is worth considering bringing it forward? Why not plan a January launch? Properties are scarce at present so consider getting ahead of the competition. Remember big household decisions for the year ahead are made at Christmas.