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Enjoying the Wild Atlantic Way showcase

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Flying the colours on Mizen Head: Jane Stokes, Fáilte Ireland, Rachel Brodie, USA, and Nicole Gruening, Germany.
PICTURE: VALERIE O'SULLIVAN
TOURISM buyers from across the globe are enjoying fact-finding tours around the country in the run-up to Meitheal, Ireland’s largest tourism trade fair which is taking place in Dublin on April 11 and 12.
The Wild Atlantic Way is featuring strongly in the itineraries. The group, pictured at Packie's restaurant, spent some time enjoying Kenmare and overnighted in the Kenmare Bay Hotel.
Speaking about the importance of these trips, Fáilte Ireland’s Director of Marketing, Noel John McLoughlin said: “These tailored trips around the country provide the buyers with a direct experience of what an Irish holiday can offer their customers. The primitive landscapes of the Wild Atlantic Way are featuring strongly and we are pulling out all the stops to ensure Ireland is on everybody’s map and itinerary for 2017.”
Organised by Fáilte Ireland, in conjunction with its sister agency Tourism Ireland, this year’s event will bring together over 260 overseas buyers and 360 Irish tourism businesses for two days of pitching and deal making. There will be approximately 12,000 face-to-face meetings organised through Fáilte Ireland over the duration of the event - allowing international and Irish operators to meet and agree business for the 2017 season.
Last year’s Meitheal event resulted in over 2,650 new business contracts being signed, including almost 900 contracts with international operators who had never programmed Ireland before.