Jordan Lee has been named as one of three Irish athletes that feature in Toyota’s ‘Start Your Impossible’ campaign which calls on the Irish Public to get behind our Paralympians

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Lee is preparing to represent Ireland and compete in swimming and high jump competitions this August and September at the 2024 Paralympic Games along with gold medal winner Ellen Keane, silver medal winner Nicole Turner.

The campaign which localises Toyota’s global ‘Start Your Impossible’ platform features the three Irish Paralympian stars who will compete at the games.

The campaign brings to life the incomparable effort required for athletes to compete at such an elite level in the Paralympics Games; it shows the dedication, pride and ambition of the athletes; and is a powerful message to show what it takes to make that extra millimetre, to shave off that extra millisecond to achieve greatness.

Spotlighting paralympic athletes is essential to Toyota. This campaign, voiced by our athletes, demonstrates how they have pushed boundaries and turned their dreams into a reality. By working with Ellen, Nicole and Jordan, Toyota aims to ignite the spark of endless possibilities living within the people of Ireland and encourage the next generation of athletes to believe in their future.

Toyota is the worldwide mobility partner of the International Olympic Committee (IOC) and the International Paralympic Committee (IPC) and will provide a fleet of 2,650 electrified vehicles during the Olympics and Paralympics to help build a sustainable society through mobility that leaves no one behind.

In Europe alone, Toyota supports over 100 athletes from 23 countries, all aiming to compete at the Paris 24 Games, in a total of 20 Olympic and 13 Paralympic disciplines.
Team Toyota Athletes have been provided with Airbnb vouchers for athletes' family to support accommodation in Paris, concierge services at Toyota House for the athletes and their family, a recovery room in Toyota House for athletes, public transport passes for athletes’ family in Paris and insurance, hospitalisation & medical support (in multiple languages) for athletes and family.

Zoë Bradley, Head of Marketing and Corporate Affairs, Toyota Ireland said: “We are truly privileged to work with Ellen Keane, Nicole Turner and Jordon Lee as they prepare to compete for Ireland in the Paris Paralympics Games in September. At Toyota, we believe in building a better world for everyone. It is a privilege to support and partner with our athletes and Paralympics Ireland who do incredible work in across the country to create a more inclusive society.”