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Aiming for Above Par Tourism Performance as Top Golf Media Tee off on the Wild Atlantic Way

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Sports Media with an Audience Reach of over 9 million 

Building on the success of the recent Dubai Duty Free Irish Open, Fáilte Ireland is this week hosting a group of predominantly US golfing media to Ireland to play a number of courses on the Wild Atlantic Way. The promotion is being carried out in partnership with Tourism Ireland who market the island of Ireland overseas.

The group includes writers, broadcasters and online media (such as Yahoo Sports) from the US as well as Ben Smith a top UK blogger.  With a combined audience reach of over 9 million, the travelling media wo have just arrived from the British Open, will play and experience first-hand a range of courses on their visit, including the course selected for next year’s Dubai Duty Free Irish Open, Lahinch Golf Club. Other courses on the itinerary include the Doonbeg Golf Club in County Clare, Dooks Golf Links Killarney Golf Club (Killeen course) and the Tralee Golf Links in County Kerry. 

Commenting on the importance of the trip, Martin Donnelly, Business Development Manager Fáilte Ireland said: 

“Golf plays a significant role in Irish tourism and it is important that we do all we can to support the industry to reach key overseas markets, helping to boost visitor numbers across the country. We in Fáilte Ireland feel that it is important that we fully promote what is available by assisting these top golf media in showcasing what Ireland has to offer.  We know we can provide world class golfing, great value for money and fantastic holiday experiences to our international visitors with more than 400 golf courses throughout Ireland, many providing a great showcase for our spectacular scenic landscapes.“  

Assisting overseas media provides us with a platform to promote the rich golf offering we have in every corner of Ireland.  We very much believe that golf can deliver increasing numbers of tourists into Ireland and we can ensure this happens through trips such as this which help develop relationships with influential golfing media in key markets such around the world. “ 

Golf tourism is an extremely lucrative sector for Ireland with golfers being amongst the highest yielding visitors to Ireland. Ireland is home to a third of the world’s links golf courses, and over 200,000 overseas visitors take part in golf during their visit every year, contributing almost €270 million to the economy and driving over 1.7 million bed nights right across the country.  2017 was a record year for the Wild Atlantic Way with over 3.5m international and 4.3m domestic visitors to the region.

Bruce Selcraig, former investigative reporter for Sports Illustrated and currently with Yahoo Sports, USA, commented on his visit:

“I've been returning to Ireland every year for about 20 years now not only because of the world's finest links golf and the genuine welcome, but also the glorious smoke-free pubs, indie film houses, newly-abundant ethnic food joints..”

Killarney Golf Club’s General Manager, Cormac Flannery, said:

“The North American market is undoubtedly the most important market segment for Irish golf tourism. This market is primarily focused on our great links layouts so we are just delighted to have the opportunity to showcase our Killeen course to members of the US media, particularly as we celebrate our 125th Anniversary at the club this year.  It is vitally important to us that groups come and experience our top class championship golf offering on the shores of Lough Leane under the shadow of Ireland’s highest mountain range. An unrivalled setting just five minutes from Killarney town and is a must for any group playing the great courses of the South West.”

 

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Kerry base confirmed for Rás Mumhan

By Sean Moriarty Preliminary details of the Rás Mumhan have been announced by Cycling Munster. The four-day international cycle race will, once again, be based at the Riverisland Hotel in […]

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By Sean Moriarty

Preliminary details of the Rás Mumhan have been announced by Cycling Munster.

The four-day international cycle race will, once again, be based at the Riverisland Hotel in Castleisland and will run from Good Friday until Easter Monday.

The final route has not yet been revealed but it is expected to follow a similar path to the 2022 edition.

Last year, due to organisational difficulties, the Rás Mumhan committee asked local clubs to take charge of each day of the race.

Killarney Cycling Club hosted the Easter Saturday leg of the race, including managing the stage start in the town centre, the Category One mountain climb at Bealach Oisin Pass and the stage finish in Sneem.

“We are looking forward to seeing everyone at Easter and we wish all the riders the best of luck in their preparations for the event. Further details to follow as they are confirmed,” said Race Secretary Sinéad Moriarty.

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Showcasing Killarney to an influential audience

Kerry’s hospitality professionals turned out in style for the Skal President’s Dinner on Saturday night. It’s the social highlight of the year for professional tourism and travel organisations and it […]

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Kerry’s hospitality professionals turned out in style for the Skal President’s Dinner on Saturday night.

It’s the social highlight of the year for professional tourism and travel organisations and it was also a perfect opportunity to show the best of Killarney. Held in the Plaza Hotel, it was hosted by Kerry Skal President Michelle Rosney who used the occasion to highlight the best of Killarney’s performing arts talent, cuisine and locally produced drinks. There were special performances on the night by singers and dancers from St Brigid’s Presentation Secondary School and the West End House School of Arts who brought The Liberator, Daniel O’Connell, back to life for one night only to deliver a passionate dramatisation of a famous speech. Skal is the largest international hospitality networking organisation in the world with 13,000 members in 308 clubs in almost 90 countries. Fáilte Ireland Chairman Paul Carty said in his speech that the contribution Killarney has made to the Irish tourism industry should not be underestimated. He added that the tourism industry supports over 3,500 jobs in Killarney and over 7,000 in the rest of Kerry. He said the hard work put in by tourism professionals in Killarney over the years is paying off and when Fáilte Ireland surveyed hundreds of domestic and international tourists, at the height of the season last August, they couldn’t speak highly enough of their experience with 97 percent saying they were very satisfied. “The national figure is 90 percent so Killarney is actually seven percent higher than the national average and that’s truly exceptional,” he said. Over 55 percent of visitors to Killarney also spend time in other parts of Kerry and towns, like Dingle, Kenmare and Tralee, and really benefit from the spin-off.

INDUSTRY CHALLENGES

The Fáilte Ireland chairman said his organisation is acutely aware what Killarney has faced in recent years and the challenges it currently faces and every support possible will be provided to help.

Mr Carty said Fáilte Ireland last year launched a destination experience and development plan for Killarney and that will see the town reach its full potential through sustainability and the development of year-round tourist attractions.

He said costs were also a big concern with energy bills, in particular, going through the roof and putting businesses under serious pressure.

Staffing was another serious problem for the industry as so much talent was lost during the pandemic.

“An awful lot of great people left our industry and they’re not coming back, so there is a great shortage,” he said, adding that Fáilte Ireland was working hard to overcome the difficulties being experienced.

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