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Aiming for Above Par Tourism Performance as Top Golf Media Tee off on the Wild Atlantic Way

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Sports Media with an Audience Reach of over 9 million 

Building on the success of the recent Dubai Duty Free Irish Open, Fáilte Ireland is this week hosting a group of predominantly US golfing media to Ireland to play a number of courses on the Wild Atlantic Way. The promotion is being carried out in partnership with Tourism Ireland who market the island of Ireland overseas.

The group includes writers, broadcasters and online media (such as Yahoo Sports) from the US as well as Ben Smith a top UK blogger.  With a combined audience reach of over 9 million, the travelling media wo have just arrived from the British Open, will play and experience first-hand a range of courses on their visit, including the course selected for next year’s Dubai Duty Free Irish Open, Lahinch Golf Club. Other courses on the itinerary include the Doonbeg Golf Club in County Clare, Dooks Golf Links Killarney Golf Club (Killeen course) and the Tralee Golf Links in County Kerry. 

Commenting on the importance of the trip, Martin Donnelly, Business Development Manager Fáilte Ireland said: 

“Golf plays a significant role in Irish tourism and it is important that we do all we can to support the industry to reach key overseas markets, helping to boost visitor numbers across the country. We in Fáilte Ireland feel that it is important that we fully promote what is available by assisting these top golf media in showcasing what Ireland has to offer.  We know we can provide world class golfing, great value for money and fantastic holiday experiences to our international visitors with more than 400 golf courses throughout Ireland, many providing a great showcase for our spectacular scenic landscapes.“  

“Assisting overseas media provides us with a platform to promote the rich golf offering we have in every corner of Ireland.  We very much believe that golf can deliver increasing numbers of tourists into Ireland and we can ensure this happens through trips such as this which help develop relationships with influential golfing media in key markets such around the world. “ 

Golf tourism is an extremely lucrative sector for Ireland with golfers being amongst the highest yielding visitors to Ireland. Ireland is home to a third of the world’s links golf courses, and over 200,000 overseas visitors take part in golf during their visit every year, contributing almost €270 million to the economy and driving over 1.7 million bed nights right across the country.  2017 was a record year for the Wild Atlantic Way with over 3.5m international and 4.3m domestic visitors to the region.

Bruce Selcraig, former investigative reporter for Sports Illustrated and currently with Yahoo Sports, USA, commented on his visit:

“I've been returning to Ireland every year for about 20 years now not only because of the world's finest links golf and the genuine welcome, but also the glorious smoke-free pubs, indie film houses, newly-abundant ethnic food joints..”

Killarney Golf Club’s General Manager, Cormac Flannery, said:

“The North American market is undoubtedly the most important market segment for Irish golf tourism. This market is primarily focused on our great links layouts so we are just delighted to have the opportunity to showcase our Killeen course to members of the US media, particularly as we celebrate our 125th Anniversary at the club this year.  It is vitally important to us that groups come and experience our top class championship golf offering on the shores of Lough Leane under the shadow of Ireland’s highest mountain range. An unrivalled setting just five minutes from Killarney town and is a must for any group playing the great courses of the South West.”

 

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Paralympic legend Jason Smyth visits St Brendan’s

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Paralympic legend Jason Smyth visits St Brendan’s


World renowned Paralympian and world record holder Jason Smyth paid a visit to St Brendan’s College on Wednesday afternoon as part of a high profile visit to Killarney.


The six time Paralympic gold medallist spoke to second year students from St Brendan’s College, alongside students from neighbouring schools St Brigid’s Presentation Secondary School and Killarney Community College.
The interactive talk and interview took place ahead of World Sight Day, with the legendary sprinter sharing his personal journey with Stargardt disease, a genetic eye condition that left him legally blind at eight years old.
The Derry native, who holds the world record as the fastest Paralympian on earth over 100 metres, offered inspiring insights into overcoming physical adversity and achieving success at the highest level of world sport.
The school visit formed the opening leg of his Killarney schedule before he took centre stage later on Wednesday evening at The Killarney Plaza Hotel & Spa.
Smyth headlined An Evening with Paralympian Jason Smyth, an event organised by the Killarney Chamber of Tourism and Commerce as part of its winter schedule, sponsored by AIB.

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Deerpark Retail Park placed on market for fifteen million euro

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Deerpark Retail Park in Killarney has officially been placed on the market with a guide price in excess of 15.4 million euro, excluding VAT.

International real estate firm Cushman & Wakefield has been appointed as the sole sales agent to handle the high-profile commercial property sale on behalf of its current owner, Investcorp.

Investcorp, a global investment management firm headquartered in Bahrain, had previously acquired the prominent shopping complex.


The sale represents one of the largest commercial property offerings to launch in County Kerry this year.

Located roughly 1.3 kilometres west of Killarney town centre, the scheme enjoys strong regional connectivity and sits adjacent to independently owned operations including a Tesco Extra store, a Tesco petrol filling station, JYSK, and Aldi.


Constructed in 2006, the development extends across approximately 10,482 square metres, or 112,835 square feet.

The scheme comprises a mix of modern retail warehouse units and a complementary neighbourhood centre, offering 13 individual units in total with Part Open and Part Bulky Use planning permission.

The units range in size from 94.6 square metres up to 1,994.9 square metres. Visitors have access to approximately 248 customer parking spaces across the commercial grounds.

The park is currently 100 per cent occupied by a strong line-up of established national and international brands.

Key retail tenants include Marks & Spencer, Boots, DID Electrical, Maxi Zoo, and Mountain Warehouse.

The neighbourhood centre element accommodates service and convenience operators such as Costa Coffee, Card Factory, and Salon B.

The first-floor accommodation is fully let to Peak Performance Academy, which provides additional rental diversification.

Additionally, the scheme benefits from an agreement with Tesla to operate eight electric vehicle charging bays within the customer car park.


Commercial figures show that the property generates a total current rental income of 1,326,458 euro per annum, with a weighted average unexpired lease term of 4.45 years to break options and 6.46 years to lease expiry.

Cushman & Wakefield noted that the quoted guide price of 15.4 million euro reflects a net initial yield of 7.83 per cent, assuming standard purchaser costs of 9.96 per cent.

The selling agents highlighted that the fully occupied asset offers investors an attractive income profile alongside scope for additional income generation through parking commercialisation.

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