VIRTUAL EVENT: Aidan O’Mahony and Denise Healy are this year's judges for the Dawn Milk Virtual Ladies Day 2020.

The Dawn Milk Ladies Day at the Killarney Races is one of the most prestigious fashion events in the social calendar and this year will be no different, as the Dawn Milk Ladies Day will continue - but with a stylish virtual twist!

Ladies and gents will this year enter online and there's €500 up for grabs for Best Dressed Lady and also Best Dressed Gent, plus, both winners will also receive two VIP tickets to the Dawn Milk Ladies Day in 2021.

Judges this year are Killarney’s stylish couple Aidan O’Mahony and Denise Healy.

“While we are incredibly disappointed not to be able to welcome our loyal patrons, sponsors and guests to Killarney this year, we are very much looking forward to getting back to racing,” Philip O’Brien, Racing Manager at the Killarney Racecourse, said.

“Killarney has a long history of high-quality racing and this will be no different in 2020. Even though we are racing behind closed doors on July 7, 13 and 15, we are so happy that our wonderful sponsors of 27 years Dawn Milk, have yet again supported our July Ladies Day this year. The event is always the highlight in the social calendar for so many. We hope that people enjoy taking part in the Dawn Milk Virtual Ladies Day and bring the glitz and glamour that Killarney is famous for into their homes!”

To enter the Dawn Milk Virtual Ladies Day, ladies and gents should complete the following steps.

Firstly, style the perfect racing outfit. Secondly, pick up one of the new Dawn Milk 1 litre cartons. Thirdly, strike a pose and include one of the new Dawn Milk 1 litre cartons in your entry photo. Ladies and gents can either email their entry photo with details of their outfit and contact details to dawnmilkladiesday2020@gmail.com or upload your photo and outfit details on your Instagram or Facebook page and include #dawnmilkladiesday2020 in your post.

Entries will be accepted from today until 5pm next Wednesday, July 15. The winner of the Best Dressed Lady and Best Dressed Gent will be announced on social media on Thursday, July 16.

John O’Sullivan, General Manager, Dawn Milk added that Dawn Milk has sponsored Ladies Day in Killarney for 27 years making it one of the longest Ladies Day patronages in Ireland.

"Year after year the event has had a positive impact on the local economy supporting boutiques, designers, milliners, hair stylists, beauty and make-up artists, and the hospitality industry. Dawn Milk is a local brand and we understand the importance of supporting local businesses. This year we are hoping that by hosting the Dawn Milk Virtual Ladies Day 2020, the event will continue to boost our local economy in Kerry as businesses open their doors once again.”