The CEO of Tourism Ireland, Alice Mansergh, was in Killarney on Tuesday of this week to address tourism leaders from across the county at the Kerry Tourism Industry Federation (KTIF) Tourism Day 2026.

The event, held at The Brehon Hotel & Spa, brought together a broad range of representatives from Kerry’s business community, including accommodation providers, visitor attractions, and transport services.

As a membership organisation representing tourism operators throughout the county, KTIF provides a unified voice for the sector.

During her address, Ms Mansergh outlined overseas market performance and emerging travel trends, focusing specifically on how Kerry can capitalise on international opportunities.

The morning featured a diverse line-up of speakers, including Kerry County Council Chief Executive Fearghal Reidy, who spoke on infrastructure and sustainable growth, and Miriam Kennedy, Head of the Wild Atlantic Way at Fáilte Ireland.

Technology and the economy were also central themes, with RDI Hub CEO Fergal Brosnan discussing AI and digital transformation, while global financial expert Mike O’Sullivan provided insights into international economic conditions.

Writer and publican Billy Keane also addressed the gathering, highlighting the cultural role of the Irish pub in the visitor experience.

KTIF Chairperson Pat O’Leary said the diversity of speakers reflects the interconnected nature of the industry: “Tourism in Kerry is not one single sector — it is a network of businesses and communities working together. From international marketing and economic forecasting to innovation and the unique role of our publicans, today’s discussions highlight how every element contributes to the strength of our tourism product. With representation from all regions, chambers and businesses of every scale in the county, KTIF ensures that the voice is unified and influential.”

The discussions focused on sustainability and community resilience, with significant attention given to upcoming international opportunities like the Ryder Cup 2027.

Registration is now open for the 44th annual Ring of Kerry Charity Cycle, with thousands of cyclists expected to descend on Killarney this summer for the country’s largest one-day charity event.

Taking place on Saturday, July 4, the 170km route remains a cornerstone of the local sporting and fundraising calendar.

The cycle has come a long way since its humble beginnings in 1982, when a small group of local riders first took to the road to raise money for a dialysis centre.

In the four decades since, the event has raised an incredible total of more than €21.9 million, benefiting over 200 different charities and community groups across the region.

This massive undertaking is made possible each year by a dedicated army of over 1,200 volunteers who manage everything from food stations in Cahersiveen and Kenmare to medical and technical support along the Wild Atlantic Way.

The online registration system went live on Tuesday of this week. Participants are encouraged to sign up early via the official website to secure their place in the pack.

The entry fee of €100 (plus a 4% admin fee) ensures that the event can continue its mission of “cycling for those who can’t,” providing a vital lifeline to the numerous local and national organisations that rely on the funds raised by the participants’ pedalling.

Ring of Kerry Cycle 2026: The Beneficiaries

Main Tier 1 Beneficiaries Breakthrough Cancer Research, Brú Columbanus, Down Syndrome Kerry, Ballinskelligs Inshore Rescue, Kerry Hospice Foundation, and the Jack and Jill Foundation.

Tier 2 Beneficiaries Recovery Haven Cancer Support House, Enable Ireland Kerry, Irish Red Cross Tralee, Social Action Group Rathmore, Barnardos, Dillon Quirke Foundation, and Cycle Against Suicide.