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Tourism leaders to briefed on new domestic strategy

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Killarney’s tourism industry is set to receive a first look at the national strategy for "home holidays" as Fáilte Ireland prepares to unveil a major new creative direction for 2026.

Local hotel owners, tour operators, and business leaders will join an industry webinar on Tuesday, March 3, where the roadmap for domestic tourism will be formally revealed.

The briefing comes at a pivotal time for the local economy, as Killarney remains a primary destination for the Irish market.

Fáilte Ireland will present fresh research into the motivations and decision-making habits of Irish consumers, providing local businesses with the data needed to capture the short-break market for the upcoming season.

The webinar will move beyond simple advertising, offering a preview of a new campaign designed to fuel sustainable tourism growth.

This strategy aims to encourage visitors to look beyond traditional peak periods and explore regional offerings, a move that could significantly impact Killarney’s shoulder seasons and mid-week trade.

Participants will receive in-depth insights into what the modern Irish traveler looks for in a domestic short break.

There will also be a preview of the creative content used to inspire audiences across national media and practical instructions on how Killarney businesses can sync their own advertising efforts with the national drive.

The 30-minute briefing is expected to set the tone for how Killarney is marketed to the rest of the country for the remainder of 2026. The event is scheduled for 3:00pm next Tuesday and registration is open to all local tourism stakeholders.

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Killarney coach Hayley Murphy wins Women of Vision Award

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Legacy Elite Head Coach Hayley Murphy was honoured at the Hi Style Villa Maria Women of Vision Awards 2026, held at the Garryvoe Hotel in County Cork recently.

The annual awards ceremony, hosted by Virgin Media’s Deric Ó hArtagáin, recognised 36 women from across Ireland for their talent, leadership, and positive impact within their local communities.

Ms Murphy, who coaches cheerleading and gymnastics in Killarney and throughout County Kerry, was selected as one of this year’s recipients.

“It was an honour to receive this award and celebrate with talented women from all over the country,” Ms Murphy said following the event. “It was an amazing experience.”

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Jessie Buckley named Kerry Association Dublin’s 2026 Arts Award winner

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Killarney actress Jessie Buckley has been selected as the 2026 recipient of the Kerry Association in Dublin Arts Award in recognition of her outstanding contribution to the Arts.

The 36-year-old made history in March 2026 by becoming the first Irish woman to win the Academy Award for Best Actress for her performance in Hamnet.

Her portrayal of Agnes Shakespeare also earned her a clean sweep of major global accolades this year, including a Golden Globe, a BAFTA, a Critics Choice Award, a Screen Actors Guild (Actor) Award, and an IFTA.

The Arts Award, established by the Kerry Association in Dublin to recognise excellence by individuals born or raised in the county, will be formally presented to Buckley in the near future.

Praise from the Kerry Association


Jimmy Deenihan, Chairperson of the Kerry Association in Dublin Arts Sub Committee, stated that the decision to grant the prestigious award to Buckley was unanimous following her historic awards season.


“This monumental achievement by Jessie comes as a major boost for the burgeoning Irish film industry and will inspire a new generation of Irish screen talent,” Mr Deenihan said. “In her acceptance speech, Jessie endeared herself to a global audience with her dignified humility and the love and pride she expressed in her family and her county.”


Jeremy Twomey, Chairperson of the Kerry Association in Dublin, described Buckley as a sensational, deeply talented woman who serves as an outstanding role model.


“She has done Kerry and Ireland proud,” Mr Twomey said. “This deeply talented, sensational woman can act in any capacity, guileless or knowing, reserved or uncontained, transmit glee, ecstasy, dread, fear or confusion. She brings her audiences with her and is an outstanding role model for the younger generation who look at her and aspire to access on the world stage.”
Brigid Laffan, President of the Kerry Association, noted the immense pride within the county regarding Buckley’s level-headedness throughout her international success, calling her work in Hamnet “nothing short of wonderful.”


In accepting the accolade, Jessie Buckley paid tribute to her roots in the Kingdom.
“Growing up in Kerry was a gift in recognising the capacity for beauty and wildness in our own human expression from the nature I grew up around,” Buckley said. “Thank you, this is a great honour to accept this award.”

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