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Tourism leaders to briefed on new domestic strategy

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Killarney’s tourism industry is set to receive a first look at the national strategy for "home holidays" as Fáilte Ireland prepares to unveil a major new creative direction for 2026.

Local hotel owners, tour operators, and business leaders will join an industry webinar on Tuesday, March 3, where the roadmap for domestic tourism will be formally revealed.

The briefing comes at a pivotal time for the local economy, as Killarney remains a primary destination for the Irish market.

Fáilte Ireland will present fresh research into the motivations and decision-making habits of Irish consumers, providing local businesses with the data needed to capture the short-break market for the upcoming season.

The webinar will move beyond simple advertising, offering a preview of a new campaign designed to fuel sustainable tourism growth.

This strategy aims to encourage visitors to look beyond traditional peak periods and explore regional offerings, a move that could significantly impact Killarney’s shoulder seasons and mid-week trade.

Participants will receive in-depth insights into what the modern Irish traveler looks for in a domestic short break.

There will also be a preview of the creative content used to inspire audiences across national media and practical instructions on how Killarney businesses can sync their own advertising efforts with the national drive.

The 30-minute briefing is expected to set the tone for how Killarney is marketed to the rest of the country for the remainder of 2026. The event is scheduled for 3:00pm next Tuesday and registration is open to all local tourism stakeholders.

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Retailers join national campaign to cut PRSI and safeguard local jobs

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Retailers and shop staff across Killarney joined forces this week as part of the nationwide ‘#CutPRSIKeepJobs’ campaign, calling on the Government to reduce employers’ PRSI contributions in Budget 2027 to protect local employment.


Organised by Retail Excellence Ireland (REI), the campaign saw shop owners and employees stand together to highlight the severe financial pressures facing town centre businesses.
The industry body is urging the Government to introduce an employer PRSI band of 8% on the first €36,000 of every wage, zero employer PRSI for workers under 25, and a review of the methodology used to calculate the living wage.
The push comes amid growing concern over rising operational expenses, with new figures showing a loss of 10,800 retail jobs nationally over the past year and a 35% surge in retail insolvencies in the first half of 2026 alone.
Jean McCabe, Chief Executive Officer of Retail Excellence Ireland, warned that mounting wage costs are placing unprecedented strain on independent traders across Kerry.
“The retail industry has been under the most intense pressure from a range of cost pressures in recent times – and wage costs are the primary issue,” Ms McCabe said. “The industry is now seeing a rapid increase in insolvencies because of these pressures, so Government must now act unless it wants to see more businesses fail. Retailers standing together today shows just how widely this is being felt, in towns right across the country.”
Ms McCabe added that incoming PRSI rate increases scheduled for October 1 will deliver another major blow to small and medium enterprises unless urgent intervention is taken in the upcoming budget.
“We’re asking every TD, in every constituency, to back this ask,” Ms McCabe added. “And we’re asking Tánaiste Simon Harris, as Minister for Finance, to introduce it directly in Budget 2027. It’s costed, it’s modest, and it keeps jobs in local communities.”

Retailers join national campaign to cut PRSI and safeguard local jobs


Retailers and shop staff across Killarney joined forces this week as part of the nationwide ‘#CutPRSIKeepJobs’ campaign, calling on the Government to reduce employers’ PRSI contributions in Budget 2027 to protect local employment.


Organised by Retail Excellence Ireland (REI), the campaign saw shop owners and employees stand together to highlight the severe financial pressures facing town centre businesses.
The industry body is urging the Government to introduce an employer PRSI band of 8% on the first €36,000 of every wage, zero employer PRSI for workers under 25, and a review of the methodology used to calculate the living wage.
The push comes amid growing concern over rising operational expenses, with new figures showing a loss of 10,800 retail jobs nationally over the past year and a 35% surge in retail insolvencies in the first half of 2026 alone.
Jean McCabe, Chief Executive Officer of Retail Excellence Ireland, warned that mounting wage costs are placing unprecedented strain on independent traders across Kerry.
“The retail industry has been under the most intense pressure from a range of cost pressures in recent times – and wage costs are the primary issue,” Ms McCabe said. “The industry is now seeing a rapid increase in insolvencies because of these pressures, so Government must now act unless it wants to see more businesses fail. Retailers standing together today shows just how widely this is being felt, in towns right across the country.”
Ms McCabe added that incoming PRSI rate increases scheduled for October 1 will deliver another major blow to small and medium enterprises unless urgent intervention is taken in the upcoming budget.
“We’re asking every TD, in every constituency, to back this ask,” Ms McCabe added. “And we’re asking Tánaiste Simon Harris, as Minister for Finance, to introduce it directly in Budget 2027. It’s costed, it’s modest, and it keeps jobs in local communities.”


Retailers and shop staff across Killarney joined forces this week as part of the nationwide ‘#CutPRSIKeepJobs’ campaign, calling on the Government to reduce employers’ PRSI contributions in Budget 2027 to protect local employment.


Organised by Retail Excellence Ireland (REI), the campaign saw shop owners and employees stand together to highlight the severe financial pressures facing town centre businesses.
The industry body is urging the Government to introduce an employer PRSI band of 8% on the first €36,000 of every wage, zero employer PRSI for workers under 25, and a review of the methodology used to calculate the living wage.
The push comes amid growing concern over rising operational expenses, with new figures showing a loss of 10,800 retail jobs nationally over the past year and a 35% surge in retail insolvencies in the first half of 2026 alone.
Jean McCabe, Chief Executive Officer of Retail Excellence Ireland, warned that mounting wage costs are placing unprecedented strain on independent traders across Kerry.
“The retail industry has been under the most intense pressure from a range of cost pressures in recent times – and wage costs are the primary issue,” Ms McCabe said. “The industry is now seeing a rapid increase in insolvencies because of these pressures, so Government must now act unless it wants to see more businesses fail. Retailers standing together today shows just how widely this is being felt, in towns right across the country.”
Ms McCabe added that incoming PRSI rate increases scheduled for October 1 will deliver another major blow to small and medium enterprises unless urgent intervention is taken in the upcoming budget.
“We’re asking every TD, in every constituency, to back this ask,” Ms McCabe added. “And we’re asking Tánaiste Simon Harris, as Minister for Finance, to introduce it directly in Budget 2027. It’s costed, it’s modest, and it keeps jobs in local communities.”

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European mixology elite heading to Pig’s Lane

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Fresh off being named Ireland’s Bar of the Year 2026, Pig’s Lane is set to host world-renowned Athens cocktail destination The Bar in Front of The Bar for an exclusive pop-up event,

The one-off takeover takes place on Wednesday, September 23, from 7pm in the underground town centre venue.


Ranked No. 2 in Europe’s 50 Best Bars and No. 47 in The World’s 50 Best Bars, the Greek street-side team will collaborate with Pig’s Lane mixologists to showcase zero-waste techniques, advanced carbonation, and precision sub-zero serving methods.


Among the featured drinks on the night will be the signature C.R.E.A.M. cocktail, a blend of Greek herbs, mastic, and spirits served with a warm white chocolate and coconut float.


The event, sponsored by Hennessy, highlights a joint focus on sustainability between both venues, combining ingredients from Killarney Urban Farm’s hydroponic towers with the zero-waste, closed-loop approach developed in Athens.

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