Kerry Tourism Industry Federation (KTIF) has announced a major industry summit to take place at The Brehon Hotel & Spa on Tuesday, March 3.

The event will gather a high-profile panel of national and local leaders to discuss the strategic evolution of the county’s tourism sector.

The day is set to cover a broad range of topics including government policy, global economic trends, artificial intelligence projects, and regional development.

Since its inception in 2019, the KTIF has served as a primary body for multi-agency collaboration across marketing and sustainability.

For the 2026 summit, the federation is placing a heavy emphasis on regenerative tourism and the diversification of markets.

Leadership and community impact have been identified as the strategic foundations for the future of the industry in Kerry, with a particular focus on building a lasting legacy from major upcoming events such as the 2027 Ryder Cup.

The lineup of guest speakers features some of the most influential figures in Irish tourism and economics. Alice Mansergh, CEO of Tourism Ireland, will be joined by Fearghal Reidy, Chief Executive of Kerry County Council, and Miriam Kennedy, Head of the Wild Atlantic Way for Fáilte Ireland. Technology and finance will also be represented by RDI Hub CEO Fergal Brosnan and global financial expert Mike O’Sullivan, while writer and publican Billy Keane will provide a local perspective on the industry.

The event is designed as a platform for industry professionals to connect and explore new possibilities for growth within a mature tourism market. Attendees will gain insights into how Kerry can maintain its globally recognised reputation while adapting to new technological and economic shifts.