By Angela Kerrisk from Activate Fitness

Looking to improve your nutrition and reach your health and fitness goals is anything but easy.

In fact, it can be one of the most frustrating and confusing things you try. Each day there is a new study out, a new bestseller promising the secret to quick results, a new diet saying something completely different from the last, all promising quick easy results!

Who and what should you believe?

How do you stay consistent? How do you incorporate better eating into your busy life and what kind of nutrition programme or diet is best for you and your goals?

You start to make strides, but keep finding yourself saying, "I'll start back up on Monday!"

Most likely what you are following involves some sort of restriction. Maybe you feel like you know what to do but just aren't seeing the results you want? You move from programme to programme, diet to diet, reading every article that pops up on social media promising the magic answer.

There are meal plans of every type available online so why is it so hard to lose weight - because weight loss is not just about food and meal plans, there is one thing missing from all of the above and that's accountability. It is also the one thing that has the biggest impact on your success.

You see, you can have all the nutrition information in the world. Even if you know what to do, you know the right foods to eat and what to avoid, you can still struggle in reaching your goals.

Hiring a coach

Something special happens when you hire a coach. Your level of accountability significantly increases and this, in turn, helps you to stay consistent and to be successful in reaching your goals! It's easy to commit but it's also easy to overcommit, become overwhelmed and quit.

The tough part is trying to stay committed. We have all been there. This is why here at Activate Nutrition we focus on getting our clients invested in their health - not for the short term - but for life. We do this by introducing small, weekly habit changes that build off the previous one. This keeps our clients from getting overwhelmed and actually helps them stay excited as they conquer new goals and experience wins. In fact, research shows you are 80% more likely to establish a new habit if you introduce it one at a time. If you try to introduce three or more new habits then this plummets to a 5% success rate!

At Activate we have seen some incredible results. One of the things we love most is how well our members continue to do once they leave our nutrition programme and to see how empowered they are to take responsibility for their own health.

We know that the truth is it takes time to make a change which is why we like to work on one thing at a time. Making a change on your own is hard, if it were easy you would have done it by now. This is where having a nutrition coach can help with offering you that much needed extra support and accountability and to help you set a plan and give you the support to carry it out.

If you are ready for the change you want and to get rid of the confusion surrounding your nutrition, we are ready to help you!

For more information on our nutrition programme please contact us at www.activate.ie.