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Reeks District launch ambitious marketing plan

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PLANNING FOR THE FUTURE: Businesses in the Reeks District are coming together to create an ambitious marketing plan. Pictured are: Jens Bachem (Chair), Cliodhna Foley (Vice Chair), and Declan Falvey (Treasurer). Photo: Riona MacMonagle

 

A number of Kerry businesses and individuals have come together to help fund an ambitious marketing and promotional plan that aims to boost tourism and economic development over the next three years.

Funds raised by the 20-plus member group in the Reeks District, which spans from Inch Beach
to Glenbeigh and includes the Ireland’s highest mountain Carrauntoohil, alongside the subscriptions of the tourism organisation’s members, will lead to an investment of €500,000 by the end of 2024 to help fund activities that promote the region on both the domestic and international markets and sustainably increase visitor numbers to the area. Marketing of ‘shoulder season’ visits will be one particular focus of the campaigns.

Like many other regions, it has suffered due to the effects of the COVID-19 crisis, and the cash injection is set to help build on the pre-pandemic success of the region following its 2018 re-brand from Mid Kerry.

“We would like to thank the local business owners for their belief in the Reeks District project," Chair of the Reeks District Jens Bachem said. "We look forward to working with them, Kerry County
Council, South Kerry Development Partnership and other groups to help us reach further
successes. Every region has been hit hard by COVID-19 and the Reeks District is no different, but if
people pull together, a huge amount can be achieved. While our plans are ambitious, we believe
we have a track record of producing strong results against the odds. It is no more ambitious than
Reeks District being named one of Rough Guides Top Six Destinations in the World to Visit in 2019,
just 18 months from launch.”

Those looking for more information on how they can support the Reeks District can visit
www.reeksdistrict.com.

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KWD Recycling shortlisted for national environmental awards

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KWD Recycling shortlisted for national environmental awards


Killarney-based KWD Recycling has been announced as a finalist in the 2026 Repak Resource Awards, securing a spot on the national shortlist for environmental achievement.


The local waste management company has been nominated in the Best Recovery Operator Innovation category, sponsored by DNV, for its state-of-the-art residual waste recovery system.
The Killarney facility utilizes optical sorting, screening, and mechanical processing to extract recyclable plastics and organic material from municipal waste. In its first year of operation, the technology recovered more than 10 per cent of plastic packaging from residual waste for recycling and diverted almost 50 per cent of organic material toward composting.
KWD Recycling will compete alongside Dublin operators Panda and Thorntons Recycling for the category title.
Repak CEO Zoe Kavanagh commended the Kerry firm for demonstrating environmental leadership and bringing local ambition to the national awards.
Category winners will be announced at a black-tie ceremony at the Mansion House in Dublin on Friday, October 23, where each winner will also compete for the Overall Repak Resource Award.
Local businesses have a strong track record at the national event, with Killarney town venue The Killarney Park and The Ross previously taking home the overall title in 2023.

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Drivers warned as deer rutting season begins

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Drivers warned as deer rutting season begins


Motorists in Killarney are being urged to exercise extreme caution as the annual deer rutting season gets underway, causing animals to stray far beyond their usual habitats inside Killarney National Park.


The autumn mating season sees deer becoming highly active and unpredictable, leading to increased sightings and collisions on local roads outside traditional park boundaries.
Two separate incidents highlighted the growing hazard on local routes this week. A reader contacted the Killarney Advertiser to warn drivers after spotting a deer roaming near Tiernaboul towards the school on Sunday afternoon around 7.30pm.
Later that same night, in the early hours of Monday morning, a local driver collided with a deer near Kerry Airport around 1am while returning home from an event.
Despite attempting evasive action, the motorist struck the animal, which died at the scene and temporarily blocked the road before local Gardaí were alerted to clear the obstruction.
The driver sustained substantial vehicle damage, requiring repairs to the bumper, headlamp, and internal components, leaving her facing significant garage costs and time off the road.
Gardaí and road safety advocates advise motorists travelLing during early morning and late evening and remain vigilant along tree-lined routes.

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