Lifestyle
45m views for Tourism Ireland’s video which features Killarney

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By Michelle Crean
The Reeks District and Ross Castle in Killarney feature in a new series of short videos to showcase Ireland - and the first featuring actor Pierce Brosnan has received 45m video views.
Tourism Ireland teamed up with The Irish Film and Television Academy (IFTA) and local talent to create the #FillYourHeartWithIreland campaign series.
In the video, Pierce speaks about his love for Ireland and, in particular, for Kerry. Viewers will also see some of the wonderful scenery and top attractions like the Ring of Kerry, Dingle, the Reeks District, the Skelligs, Killarney - Ross Castle and Cahergall Stone Fort among others.
“What’s not to love about Ireland?" Pierce said in the video.
"This tiny island that has sown the greatest gifts of poetry and storytelling. I love the Kerry coastline; I love the Ring of Kerry. My father Tom Brosnan was a Kerryman, so I try to go back there as often as I can. What do I miss about Ireland? It’s the people – the sheer stamina and life force of Irish people, from this great beautiful landscape. I’m a Navan man, County Meath. I left Ireland when I was a boy, I was 11, so over these many decades now going back there’s always something great to discover.”
Kerry native Áine Moriarty, IFTA CEO added that “IFTA is delighted to partner with Tourism Ireland to showcase the beauty of the Irish landscape alongside the voices and sentiments of our leading Irish Academy members such as Pierce Brosnan".
"Ireland has given so much to international film; our wonderful actors, filmmakers and spectacular filming locations. The Academy is proud to help showcase our beautiful country to the world."
Siobhan McManamy, Tourism Ireland’s Director of Markets, said "Tourism Ireland was delighted to work with the Irish Film and Television Academy (IFTA), and with Academy member Pierce Brosnan, to create this fantastic video".
"It will be seen by our fans and followers on social media around the world – allowing us to keep the beauty of Ireland to the fore. While we may not be able to travel just now, this video will inspire people for their future visit."
Local Kerry Talent
Áine Moriarty connected IFTA with local Kerry professionals to source beautiful Kerry footage from videographers Tadhg Hayes Video Production Killorglin; Michael Pixie O'Gorman Listowel; Bevies Studio/Kerry ETB in Tralee and Screen Kerry. The editors were Nathan Griffin and Eoin McGowan.
To date, Tourism Ireland’s #FillYourHeartWithIreland campaign has achieved excellent engagement worldwide on social media – delivering 844 million impressions (or opportunities to see), 45 million video views and 8.4 million engagements on Facebook, as well as eight million likes on Instagram and 230,000 engagements on Twitter.

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