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New tourism strategy on the cards for Kerry

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By Michelle Crean

 

A new marketing and communications agency - with a Kerry woman at the helm - has been appointed to develop tourism in Kerry following the devastating impact of COVID-19 on the industry.

Kerry Tourism Industry Federation (KTIF) this week announced, that O'Connell Marketing, founded by Jean O'Connell from Currow, has won the contract after a competitive tendering process.

The O'Connell Marketing team will, in conjunction with the KTIF marketing group and oversight from the KTIF board and Kerry County Council, strategically develop and implement an integrated marketing and communications plan for 'Discover Kerry', the consumer-facing brand for county Kerry.

The agency specialises in working with different tourism, hospitality and destination brands with a focus on both the domestic and international markets. Jean and her team have offices in Wexford and Kerry but work remotely across Ireland and further afield on a variety of projects. The creative team are diverse with expertise in brand development, consumer and industry engagement, strategic marketing and digital communications.

“We are thrilled to have won the marketing and communications contract for ‘Discover Kerry’," Jean said. "Kerry is my home county, and I love spending time at home with my family rediscovering the stunning scenic landscapes and the variety of tourism businesses Kerry has to offer. I am very aware of the devastating impact COVID-19 continues to have on the industry and my team and I look forward to working with all stakeholders involved in 'Discover Kerry' to boost county Kerry's tourism recovery."

KTIF as the representative body for tourism in Kerry is an alliance of all parties, including industry bodies, chambers of commerce and local tourism groups.

[caption id="attachment_35991" align="alignleft" width="198"] Pat O'Leary. Photo: Don MacMonagle[/caption]

Pat O'Leary, Chairperson of KTIF, would like to extend his thanks to the Board and the voluntary marketing group. He would particularly like to acknowledge the support and co-operation received from Kerry County Council, South Kerry Development Partnership (SKDP), North, East, West Kerry Partnership (NEWKD) and the department of Rural Community Development in this process.

“On behalf of KTIF, I am delighted to welcome the team at O'Connell Marketing on board, and we look forward to working with them in the promotion of our beautiful county as the premier tourism destination. This applies not only to domestic and international tourists but also to our own community who live and work in the county,” Mr O'Leary said.

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Kerry Airport CEO addresses chamber luncheon

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Kerry Airport chief executive Adrian Neilan addressed local business leaders at the Killarney Chamber of Tourism and Commerce luncheon at the Killarney Heights Hotel.

Mr Neilan outlined the airport’s strategy, focusing on regional connectivity, customer experience, safety, and financial strength.

He noted that regional road, rail, and air links remain vital for residents, local businesses, and the tourism sector.


Addressing route development, Mr Neilan explained that airlines look closely at load factor alongside overall passenger volume.

In July, select Kerry routes achieved load factors of up to 99 per cent.

The airport currently has six confirmed meetings scheduled with prospective carriers to discuss further expansion.


Kerry Airport recorded its busiest year on record in 2025, handling 440,000 passengers.

Mr Neilan highlighted the importance of domestic and European connectivity for business, education, healthcare, and family travel, noting that attracting new services requires a collective effort between local hoteliers, transport operators, and regional businesses.


The luncheon also featured an address by Cllr Niall Kelleher, chairperson of Christmas in Killarney, who introduced the launch and updated branding for this year’s festival, urging the local community and trade sector to rally behind the event.
Photos: Eamonn Keogh

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The Brehon raises €2,850 for Jack and Jill Foundation

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The Brehon Hotel and Spa raised €2,850 for the Jack and Jill Children’s Foundation after hosting a closest-to-the-pin golf simulator challenge as part of a national charity drive.


The fundraising total will fund up to 143 hours of specialized nursing care and respite support for Jack and Jill families in Kerry and across Ireland.


Held at PAR 72, the hotel’s TrackMan golf simulator suite, the charity drive formed part of the Today FM Power Hour fundraiser with presenter Ian Dempsey.

Participant entries raised €1,425 on the morning, a sum subsequently matched by hotel directors Eamon and John O’Donoghue to double the final total.


Kerry GAA stars past and present turned out to support the event, including Paudie Clifford, Gavin White, and Eoin Brosnan, joining local golfers, supporters, and members of Dr Crokes GAA Club.


Competitors were given five attempts to land closest to the pin on a virtual simulation of the 16th hole at Adare Manor, the par-three hole playing across the River Maigue ahead of the resort hosting the Ryder Cup in 2027. Local golfer John Morley claimed top spot on the leaderboard, winning an overnight stay and dinner at the Killarney venue.


General Manager Neil Grant praised the local response to the event: “Jack and Jill does vital work for families across Ireland, and we were delighted to play our part in Power Hour. Thank you to everyone who came along and gave so generously. PAR 72 has been such a great addition to the hotel, and it was brilliant to see it being put to use for such a worthwhile cause.”

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