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New tourism strategy on the cards for Kerry

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By Michelle Crean

 

A new marketing and communications agency - with a Kerry woman at the helm - has been appointed to develop tourism in Kerry following the devastating impact of COVID-19 on the industry.

Kerry Tourism Industry Federation (KTIF) this week announced, that O'Connell Marketing, founded by Jean O'Connell from Currow, has won the contract after a competitive tendering process.

The O'Connell Marketing team will, in conjunction with the KTIF marketing group and oversight from the KTIF board and Kerry County Council, strategically develop and implement an integrated marketing and communications plan for 'Discover Kerry', the consumer-facing brand for county Kerry.

The agency specialises in working with different tourism, hospitality and destination brands with a focus on both the domestic and international markets. Jean and her team have offices in Wexford and Kerry but work remotely across Ireland and further afield on a variety of projects. The creative team are diverse with expertise in brand development, consumer and industry engagement, strategic marketing and digital communications.

“We are thrilled to have won the marketing and communications contract for ‘Discover Kerry’," Jean said. "Kerry is my home county, and I love spending time at home with my family rediscovering the stunning scenic landscapes and the variety of tourism businesses Kerry has to offer. I am very aware of the devastating impact COVID-19 continues to have on the industry and my team and I look forward to working with all stakeholders involved in 'Discover Kerry' to boost county Kerry's tourism recovery."

KTIF as the representative body for tourism in Kerry is an alliance of all parties, including industry bodies, chambers of commerce and local tourism groups.

[caption id="attachment_35991" align="alignleft" width="198"] Pat O'Leary. Photo: Don MacMonagle[/caption]

Pat O'Leary, Chairperson of KTIF, would like to extend his thanks to the Board and the voluntary marketing group. He would particularly like to acknowledge the support and co-operation received from Kerry County Council, South Kerry Development Partnership (SKDP), North, East, West Kerry Partnership (NEWKD) and the department of Rural Community Development in this process.

“On behalf of KTIF, I am delighted to welcome the team at O'Connell Marketing on board, and we look forward to working with them in the promotion of our beautiful county as the premier tourism destination. This applies not only to domestic and international tourists but also to our own community who live and work in the county,” Mr O'Leary said.

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Contactless payments launched on Local Link services

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Passengers using TFI Local Link Kerry services in Killarney and across the county can now pay for their journeys using contactless card payments.

The National Transport Authority (NTA) confirmed the rollout this week, allowing commuters to simply tap their debit card, credit card, or mobile devices, such as Apple Pay and Google Pa, when boarding.

The move is designed to offer more convenience for those using high-frequency rural and regional routes.

In Killarney, the new payment option will be available on the TFI Anseo town services, which have seen a significant increase in passenger numbers since their introduction.

The contactless system is currently available for single journey fares, while those using daily or weekly passes can continue to use the Leap website or the TFI Leap Top Up App.
Alan O’Connell, General Manager of TFI Local Link Kerry, welcomed the modernisation of the fleet.

“The introduction of contactless payments is another welcome step forward for public transport in Kerry,” he said. “It complements other major projects in the county, including the expansion of TFI Local Link services and the delivery of TFI Anseo in Killarney, which is proving to be another great initiative.”

While the new technology offers a modern alternative, traditional payment methods are not being phased out. Cash payments, TFI Leap cards, and Free Travel Cards all remains fully valid across the network.

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How will our Kerry TDs vote tomorrow?

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Tomorrow, Sinn Féin will be tabling a motion of no confidence against the Government after the protests that took place nationwide during the week.

Earlier today we asked our readers how would they vote in a no confidence motion against the Government?

Most of our readers said they would vote no confidence, while some said, yes they do have confidence in the Government.

One reader said: “Vote confidence. The only proper leadership over the last few days came from government. Courage came when needed despite how unpopular it looked in the moment. By contrast, opposition politicians wanted the country to burn to suit themselves”.

Another reader stated: “No confidence. Shambolic and heavy handed handling of protests this past week”.

However, some people didn’t have any confidence in either side with a reader saying: “No confidence in the no confidence! Different wings of the same bird! We need a complete overhaul of the political system”.

We asked the question to our 5 Kerry TDs before lunch-time today, asking them what their vote will be tomorrow.

We received one reply from Sinn Féin’s Kerry TD Pa Daly.

He will be voting no confidence in the Government tomorrow along with his party.

Other media outlets are reporting that Independent TD Danny Healy-Rae is undecided at the moment.

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