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New tourism strategy on the cards for Kerry

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By Michelle Crean

 

A new marketing and communications agency - with a Kerry woman at the helm - has been appointed to develop tourism in Kerry following the devastating impact of COVID-19 on the industry.

Kerry Tourism Industry Federation (KTIF) this week announced, that O'Connell Marketing, founded by Jean O'Connell from Currow, has won the contract after a competitive tendering process.

The O'Connell Marketing team will, in conjunction with the KTIF marketing group and oversight from the KTIF board and Kerry County Council, strategically develop and implement an integrated marketing and communications plan for 'Discover Kerry', the consumer-facing brand for county Kerry.

The agency specialises in working with different tourism, hospitality and destination brands with a focus on both the domestic and international markets. Jean and her team have offices in Wexford and Kerry but work remotely across Ireland and further afield on a variety of projects. The creative team are diverse with expertise in brand development, consumer and industry engagement, strategic marketing and digital communications.

“We are thrilled to have won the marketing and communications contract for ‘Discover Kerry’," Jean said. "Kerry is my home county, and I love spending time at home with my family rediscovering the stunning scenic landscapes and the variety of tourism businesses Kerry has to offer. I am very aware of the devastating impact COVID-19 continues to have on the industry and my team and I look forward to working with all stakeholders involved in 'Discover Kerry' to boost county Kerry's tourism recovery."

KTIF as the representative body for tourism in Kerry is an alliance of all parties, including industry bodies, chambers of commerce and local tourism groups.

[caption id="attachment_35991" align="alignleft" width="198"] Pat O'Leary. Photo: Don MacMonagle[/caption]

Pat O'Leary, Chairperson of KTIF, would like to extend his thanks to the Board and the voluntary marketing group. He would particularly like to acknowledge the support and co-operation received from Kerry County Council, South Kerry Development Partnership (SKDP), North, East, West Kerry Partnership (NEWKD) and the department of Rural Community Development in this process.

“On behalf of KTIF, I am delighted to welcome the team at O'Connell Marketing on board, and we look forward to working with them in the promotion of our beautiful county as the premier tourism destination. This applies not only to domestic and international tourists but also to our own community who live and work in the county,” Mr O'Leary said.

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Chamber members hear from Council CEO at luncheon

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Killarney Chamber of Tourism and Commerce held their quarterly luncheon last Tuesday with Kerry County Council CEO Fearghal Reidy in attendance.

The gathering of Killarney business owners took place at the Muckross Park Hotel.

The attendees were informed that the new Kerry-Cork corridor, which involves the construction of a major road from Farranfore to Killarney, could commence within a five-year period.

He explained that €2 million was provided to advance the project last year with another €1 million approved this year.

Mr Reidy advised that negotiations have taken place with Irish Rail regarding the provision of more frequent rail services for Kerry and there has been significant investment in local and national roads.

He outlined several key priorities for Kerry County Council which included housing, climate action and tourism.

He also spoke about the South Kerry Greenway which is set to be operational within the next six months and explained there is an ambitious overall greenway strategy planned to connect the entire county.

Mr Reidy said that Kerry will be a top-class greenway destination.

He praised the council outdoor staff in Killarney and expressed his pride at the work they do.

He said: “I walked the streets of Killarney at 8.15am this morning and the outdoor staff were cleaning, planting and doing brilliant work. Killarney has a great reputation for its Tidy Towns work and for being so well presented.”

The attendees were advised to voice opinions, good or bad, to ensure improvements are always being made.

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Glamping pods set to open at racecourse

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15 new glamping pods will arrive at Killarney Racecourse by April 2026. Five of those units are set to open by the end of this year. Locals Linda and Mike O’Sullivan founded Killarney Glamping in 2012, and it has grown from strength to strength ever since. Their first site, located in Ballycasheen, is called Glamping at the Grove, and received a Failte Ireland 4-star rating in 2024 and 2025. The expansion of their businesses will see their employees rise from 7 to 12. The pods will be fully self-contained and spacious with luxury bathrooms, king size beds, sitting areas and kitchenettes. Each pod has been built in Killarney by local tradespeople and materials are sustainable and locally sourced. Guests can walk or cycle to Killarney town centre in under ten minutes or explore the National Park by bike. Linda O’Sullivan, owner of Killarney Glamping, described the site as luxurious yet sustainable. She said: “People want an experience that feels special and delivers all the comforts they love, and this new site captures that spirit right in the heart of Ireland’s leading tourist destination.”

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