Connect with us

News

International media trips brought Ireland audience of one billion in 2016

Published

on

Pictured are journalists Ben Groundwater, Australia, and Riana Andrews enjoying their visit on Skellig Michael on their visit organised by Fáilte Ireland in conjunction with Tourism Ireland. PICTURE: VALERIE O'SULLIVAN

L

LAST year was a bumper one for international media visiting Kerry and Ireland. Over 1,000 representatives from print, broadcast and online channels across the world descended on our shores during the year providing Irish tourism with an overall reach to over one billion readers and viewers worldwide.

The advertising value of this reach is estimated at over €87 million. Fáilte Ireland, together with Tourism Ireland, co-ordinated over 400 different itineraries resulting in the media representatives meeting with over 4,000 Irish businesses across the country.

Ciara Sugrue, head of international publicity with Fáilte Ireland, today stressed the importance for tourism of hosting international media: “Bringing international media to Ireland and showing them what is on offer plays an integral role in ensuring that we get our message out there - Ireland is a must-see place to visit. Whether it is high profile trips for the likes of the St Patrick’s Festival or tailored tours of the Wild Atlantic Way and Ireland’s Ancient East, this work generates the type of reach and publicity that any competitive destination needs to sustain growth.”

The Wild Atlantic Way, Ireland’s Ancient East and Dublin were heavily profiled, as well as particular emphases on both business and food tourism. One of the key highlights of the year included a group of high profile international journalists who landed in Skellig Michael to follow in Luke Skywalker’s footsteps and see for themselves how the force was awakened.

Another highlight involved a group of European media (with a circulation of almost six million) who visited Lisdoonvarna for the Outing Festival and to document the Irish LGBT tourism experience.

Looking ahead to 2017, Fáilte Ireland will once again be working closely with Tourism Ireland to attract influential and engaging media. Ms Sugrue added: “Already, we have drawn up plans to target more media influencers during 2017. For next year, we are developing itineraries focussed on attracting those media representatives who will best put Ireland firmly on the map for millions of international travellers.”

In addition to media trips, Fáilte Ireland also works with international buyers and travel agents to showcase what Ireland has to offer. During 2016, over 1200 such buyers enjoyed familiarisation trips, workshops and networking events – all designed to increase awareness and interest in Ireland.
 


 
Above: Pictured above are journalists Ben Groundwater, Australia, and Riana Andrews enjoying their visit on Skellig Michael on their visit organised by Fáilte Ireland in conjunction with Tourism Ireland. PICTURE: VALERIE O'SULLIVAN

Advertisement

News

Killarney rail journeys hit all-time high

Published

on

Killarney rail journeys hit all-time high


Rail travel on the Tralee to Cork/Dublin line, which serves Killarney station, reached a record-breaking high in 2025.


New figures from Iarnród Éireann show that demand on the route surged to 962,000 journeys last year, an 8.3% increase over the previous 12 months.
This total surpassed the 2024 record of 888,000 journeys for the Kerry service. Nationally, the rail network also saw its busiest year ever, recording 55 million total journeys across Intercity, Commuter, and DART services.
Iarnród Éireann Chief Executive Mary Considine welcomed the figures, stating they demonstrate a clear appetite for high-quality public transport. She noted that as volumes continue to grow in 2026, the company is focused on expanding services and investing in new trains and station upgrades.
The record numbers come as the rail provider looks toward a more sustainable future, with plans to use the rail network as the backbone for transport and housing development under the All-Island Strategic Rail Review.

Attachments

Continue Reading

News

Wander Wild Festival announces expansions for 2026

Published

on

By

The organisers of the Wander Wild Festival have officially announced a significant expansion to this year’s schedule, introducing over 40 brand-new activities for the upcoming event. Running from April 17 to 19, Ireland’s premier outdoor, culture, and wellness festival will now feature more than 160 immersive experiences.

Set within the 26,000-acre UNESCO-protected Killarney National Park, the festival continues to establish itself as a national leader in nature-based adventure and community connection.

The latest wave of announcements introduces a diverse mix of high-energy mountain adventures and intimate cultural performances.

Among the standout new additions is a Social Summit of Mangerton led by Tadgh O’Brien, alongside a special screening of Ellie Berry’s short film which documents her world-record achievement of climbing all 275 Irish mountains over 600m. For those looking to sharpen their technical skills, the 2026 programme includes a mountain scrambling masterclass on some of the country’s most challenging ridges and a trail-running masterclass hosted by Irish International runner Matthew McConnell.


Heritage and nature remain central to the festival’s identity. New experiences for this year include a Monastic Ruins tour, temperate woodland and waterfall explorations, and wild-food foraging workshops.

Those seeking a unique perspective on the park’s landscape can join Killian Buckley to explore the hidden mountain valleys of The Horses Glen or participate in a Dawn Chorus Walk to experience the natural symphony of the park at daybreak.


Culture and connection are further highlighted through new collaborations. The “Echoes of Earth and Water” event combines a traditional boat journey with a guided walk, while the TAWLA Collective will host “Supper & Stories,” an intimate dining experience inspired by the flavours of Palestine, Egypt, and Lebanon.

As evening approaches, the festival’s atmosphere shifts toward music and storytelling. Kean Kavanagh is set to perform at St Mary’s Church, while a series of “Fireside Chats” will feature guests like Chris Barrett and members of the How to Gael trio sharing stories of resilience and exploration.


Families are also a primary focus this year with an expanded ‘Wildlings’ schedule. New family-oriented activities include a folklore walk with author Barry Coleman, Yoga Óige, and nature-themed LEGO workshops.

These join returning favourites such as Gruffalo adventure hunts and family orienteering.

These new additions complement over 120 established festival favourites, including the Dark Sky Hike, “Rave ar Róthar” cycling disco, and the lakeside sauna experience at Dundag.

Organisers remain committed to a low-impact, eco-friendly ethos, encouraging attendees to choose sustainable travel and accommodation.

With ticket prices ranging from €10 to €95 and several free events available, early booking is strongly recommended via wanderwildfestival.com following the sell-out success of previous years.

Attachments

Continue Reading

Last News

Sport