Sport
Supporters urged to get behind ladies’ teams for upcoming National League

Irish people are five times more likely to attend a premier men’s sporting event than an equivalent women’s event according to new research carried out by Lidl and the Ladies Gaelic Football Association.
At the launch of the LGFA’s Lidl-sponsored National Football League on Wednesday, it was also revealed that 59% of Irish people have never attended a live women’s sporting event.
The governing body for the women’s game and their commercial partners are urging supporters to come out and show their support for female players throughout the league, which gets underway with Division 4 fixtures this weekend. Reigning Division 1 champions Kerry get their season up and running with an away match against All-Ireland champions Dublin the following weekend, on Saturday, January 20.
The research commissioned by Lidl and carried out by Red C in December 2023 indicates that lack of media coverage is perceived to negatively affect public awareness and support for women’s sport, with 40% stating this as a reason for non-attendance at live women’s events. Almost two thirds (65%) of people think women’s sport does not get enough media coverage in Ireland and 83% agree that men’s sport is covered more comprehensively.
Other barriers to attending female sports events included venues not being easy to get to (37%), not knowing anyone that is playing (34%) and ticket prices being too high (34%) but perceptions and unconscious bias around women’s sport in Ireland continue to be key barriers.
Almost half of Irish people (46%) believe that men’s sport is generally better to watch than women’s sport. Whilst Irish people perceive women’s sports in Ireland to be high quality and skilful, they think it’s less exciting or competitive than men’s sports and over a third (38%) think that the standard of play isn’t high enough to justify attendance at live matches.
“I wish to commend Lidl Ireland on another important piece of research,” LGFA President Mícheál Naughton said. “The findings are certainly revealing and it’s now incumbent on people to get behind the fight and ensure greater attendances at our fixtures in 2024.
"It’s an exciting year for the LGFA as we celebrate our 50th anniversary on July 18 and it promises to be another memorable campaign as our counties battle it out for Lidl National League honours before attention switches to the Championship season.”