Two prominent Killarney businesses were in Frankfurt this week to promote Ireland and Kerry as an ideal place to host business conferences.

The Europe Hotel and Resort and Killarney Convention Centre attended IMEX Frankfurt 2024 in Germany this week to promote the island of Ireland for corporate meetings and incentive travel ~

Tourism Ireland – together with Fáilte Ireland and Tourism Northern Ireland, as part of the ‘Meet in Ireland’ team – is showcasing Ireland as a world-class Business Events destination to thousands of buyers who organise international meetings and incentive travel.

IMEX Frankfurt is one of the leading global exhibitions for Business Events i.e., the corporate meetings, events and incentive travel industry. Thirty-five tourism companies specialising in Business Events from around the island of Ireland – including The Europe Hotel & Resort and Killarney Convention Centre were on the ‘Meet in Ireland’ stand at IMEX.

Around 1,900 commercial meetings will be conducted with global meeting and incentive travel planners this week, which will, in turn, deliver Business Events for Ireland from around the world worth millions of euro in 2024 and beyond. Tourism Ireland’s goal is to enable thousands of commercial Business Events meetings this year – connecting our tourism partners from Ireland with overseas buyers to grow Business Events and support businesses across the island.
According to the latest CSO figures for overseas tourism, Ireland welcomed almost 1 million Business Tourists, for the 12 months from April 2023 to March 2024.

“IMEX Frankfurt is a key event in the industry calendar and an extremely important platform for us to promote the island of Ireland as a premier destination for Business Events. Business travel is high value and often midweek and off season by its nature, thereby aligning with Tourism Ireland’s strategy to grow overseas tourism revenue outside of the peak summer season,” said, Siobhan McManamy, Tourism Ireland’s Director of Markets, said:

“We are delighted to have 35 tourism companies from across the island of Ireland with us at this year’s IMEX Frankfurt. They’re engaging in almost 1,900 commercial meetings and showcasing the best of Ireland to influential meeting and incentive travel planners from around the world.”